Sony announces its EV car ‘Afeela’ at CES | Mashable.

Sony announces its EV car ‘Afeela’ at CES

Move over, Tesla: Sony is teaming with Honda to enter the electric car market.

Sony and Honda introduce the Afeela at CES 2023. Credit: Mikayla Whitmore

Sony started its big CES 2023 event by announcing that its hit racing game Gran Turismo was coming to its new Playstation VR2 platform. And then Sony followed it up by announcing an actual car.

That’s right, Sony is teaming up with Honda and entering the EV market with a brand new car brand called Afeela.

Some highlights that we know so far: The Afeela has an actual display built into the front bumper, which can be used to provide information to passing cars and pedestrians. Sony showed off various themes that can be used, such as a Spider-Man design that appeared across the front of the Afeela using the display. Just off the top of my head, I can imagine Uber drivers using this to easily inform customers that their ride has arrived as the vehicle pulls up. 

Afeela up close
The Afeela features a display built into the front bumper as well as 45 cameras and sensors inside and outside the vehicle. Credit: Mikayla Whitmore

The Sony and Honda EV will also have an entertainment console built into the car offering various Sony movies, music, and gaming titles. Sony's brands, including Playstation, will be heavily integrated into the Afeela.

Sony also brought out Epic CTO Kim Liberi to announce that Unreal Engine will be integrated into the Afeela to create a "gaming engine for driving." The vehicle will be powered by Qualcomm's Snapdragon Digital Chassis.

Another standout feature: The Afeela will have a whopping 45 cameras and sensors both inside and outside the vehicle.

Sony and Honda previously announced a joint mobility venture early last year. And it looks like the Afeela is the result, at least when it comes to premium car brands. The Afeela looked real sleek in person but there's still much, much more to learn about the vehicle.

But are you Afeelin' it so far? If so, Sony announced that the Afeela will start shipping to customers in the U.S. first in spring 2026. The company will start taking preorders in 2025.

More in Electric Vehicles, Cars

Comments

  1. Lol none of these are anywhere even close to what Tesla is. And hey…they cannot do it on their own ha! They have to “team up” and still no good.
    Thanks to Elon Musk and Tesla for creating this EV revolution in the world!

    ReplyDelete
    Replies
    1. Even though Consumer Reports rated Tesla as the most unreliable automaker, but go thump your chest 😂😂😂

      Delete
    2. what??? Lol! 😂😂😂

      https://www.consumerreports.org/.../tesla-and-nissan.../

      Delete
    3. Huh, that's weird, because...
      https://www.businessinsider.com/most-reliable-car-brands...

      Delete
    4. https://news.yahoo.com/tesla-makes-least-reliable-cars-133500819.html

      Delete
    5. And...in case Yahoo is too liberal for you:
      https://www.foxbusiness.com/markets/tesla-evs-ranked-among-worst-annual-reliability-survey-consumer-reports

      Delete
    6. In case you need the year before's listing of where Tesla falls...
      https://insideevs.com/news/549130/consumerreports-tesla-reliability-poor-2021/

      Delete
    7. lol, is this a ‘tell me you don’t have a Tesla without telling me you don’t have a Tesla’?

      Delete
    8. LOL I don;t know what you mean?

      Delete
    9. you know Tesla teamed up with Lotus and Panasonic..... All companies "team up" these days - it increases the available tech and resources while also reducing the risk.

      While we're here, let's check what Tesla stock is doing...

      Delete
  2. Years after the Walkman… the Driveman. 🧐

    ReplyDelete
  3. Sony Exec: “Okay, fine, we can call it the ‘Afeela’. But for the love of EVERYTHING, make sure it does NOT meet the specs to be classified as a coupe. We cannot dodge a headline as enticing as ‘Sony’s Coupe Afeela’…”

    ReplyDelete
  4. Cool, if only it doesn't have proprietary "sony-compatible" charging port 😉

    ReplyDelete
  5. Hopefully it has a mini disc player and PS2 compatibility.

    ReplyDelete
  6. Looks exactly like the Lucid Air.

    ReplyDelete
  7. With oled dashboard that cost half of the price of a tesla

    ReplyDelete
  8. Ns,,¡ SB111,b b 1
    Wtw,2ow, s

    ReplyDelete
  9. Once bought Sony "smart" TV wich turned out to have only 5 pre installed apps and no possibility of installing new ones. That was a fraud. Sony never again.

    ReplyDelete
  10. It was Honda now Sony.🤔

    ReplyDelete
  11. Electric cars are novelty toys

    ReplyDelete
    Replies
    1. have you seen teslas 0-60mph launch, let me catch you up their record breaking

      Delete
    2. Yes I would classify that as a novelty toy feature not something used in every day transportation

      Delete
    3. somebody isn't paying any attention.
      The new Kia EV has a 0-60 of 3.2 secs. That sound "novelty toy" to you?
      Ignorant.

      Delete
    4. Lol no. They're not record breaking. Most other EVs are faster than Tesla, which Consumer Reports rated as the most unreliable automaker.

      Delete
    5. https://www.caranddriver.com/features/g40971175/fastest-electric-cars/

      Delete
    6. And 10s of millions of them sold now

      Delete
  12. With mini disc player?

    ReplyDelete
  13. Like Shania Twain said « Hey, AFEELA-k a women! » 😂

    ReplyDelete
  14. Diesel all the way

    ReplyDelete
  15. I feel a pass on this..

    ReplyDelete
  16. Urge un eléctrico.

    ReplyDelete
  17. Shoe box on wheels

    ReplyDelete
  18. Talk is cheap’ get it out on the market at lesser price’ so we can buy !

    ReplyDelete
  19. Sony and Honda?....Buy a PlayStation and get a Honda car free

    ReplyDelete
  20. Vaporware. I’m calling it now.

    ReplyDelete
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    Here's a little tip:

    Get a trusted Bitcoin expert and stick to her @massangill

    Invest and play at similar times each day.
    Because :
    In times of chaos, your investment is your anchor to success

    ReplyDelete
  22. It better have a built in PlayStation lol

    ReplyDelete
  23. Technology is changing which company is of which industry! How amazing.

    And the car looks so beautiful. Unlike other EVs so far.

    ReplyDelete
  24. The styling is atrocious.

    ReplyDelete
  25. Definitely seems more appealing than a car built by a company undergoing a rapid shareholder devaluation and is run by an egomaniac who shat himself with his twitter purchase.

    ReplyDelete

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