[Update] Google on new 'Maps' pop-up ad claims: 'Promoted pins in navigation are not new' | Mashable.

[Update] Google on 'Maps' pop-up ad claims: 'Promoted pins in navigation are not new'

Some are calling it "intrusive" and "aggressive."
By Matthews Martins on 
Credit: DannMano / Shutterstock.com

UPDATE: July 8, 2024, 6:33 p.m. EST

In a statement to Mashable, a Google spokesperson says that this so-called "experimental feature" isn't new:

"Promoted pins in navigation are not new - they let people see relevant ads for businesses like gas stations, restaurants, and stores along their route. To avoid driver distraction, these ads do not pop up, expand only if they’re tapped on, and disappear quickly after a short time."


Original article: July 8, 2024, 5:24 p.m. EST:

Is Google Maps is testing a new feature that may drive — no pun intended — you up a wall? Anthony Higman, a Google Maps user, posted on X about it, pointing out that he spotted a "never-before-seen" pop-up ad while driving with the navigation app near Atlantic City, New Jersey.

"Yo Check Out This Wild New Ad Format On The Google Maps App," Higman wrote. "I Put In Directions Down The Shore And Then When I Passed This Gas Station This Royal Farms Ad Popped Up With 'Add Stop.'"

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Higman added that he didn't input anything regarding gas or food into the app. "Anyone Know What Kind OF Ad Format This Is?!?!?!" he asked.

Google Maps experimenting with new pop-up ads?

It appears that Google Maps is testing a new feature that, without being prompted, launches a sponsored pop-up ad for a nearby business with the buttons "Cancel" and "Add Stop."

Calling it "aggressive," 9to5Google pointed out that this is an ad format that Google has used for its Waze app. Of course, Google Maps is no stranger to sponsored content. For example, per Neowin, Google highlights sponsored businesses on maps and search results, particularly when people search for adjacent locations (e.g., "pizza near me").

According to AndroidPolice, this so-called "intrusive" ad may be based on a recent memo Google sent to advertisers that says, in part, "We're launching ads on Google Maps to help advertisers like you get more leads. The current launch is limited to the iOS version of the Google Maps mobile app."

However, when Mashable reached out to Google for comment, a spokesperson told us the following:

"Promoted pins in navigation are not new - they let people see relevant ads for businesses like gas stations, restaurants, and stores along their route. To avoid driver distraction, these ads do not pop up, expand only if they’re tapped on, and disappear quickly after a short time."

In other words, this isn't a new practice. You probably have seen these ads already, and if you haven't, it's only a matter of time.

Topics  Google

Comments

  1. So we can’t have neon lights under vehicle for distraction reasons but we can have tv screens in our cars and maps playing ads and realestate neon signs on houses we pass

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  2. Safety issue. Dangerous. I’m going to happy follow the lawsuits on this one.

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  3. Terrible. Will
    Have to switch to Apple Maps now

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  4. I use Apple Maps, so go for it. 🤷🏻‍♂️

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  5. Thank goodness for Apple Maps! Sounds awful

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  6. They will regret that. If you get into a crash, just blame Google even if it was your fault and get your insurance to get everything from them

    ReplyDelete
    Replies
    1. I'm not sure your insurer will be impressed by a claim you totalled the car because you got distracted by your mobile phone.

      Delete
    2. my GPS started playing ads. It distracted me to the point it caused me to crash as I didn't know what was happening.

      Pretty easy

      Delete
    3. Like people have driven into bodies of water blindly following GPS .
      So seems legit to me....... Roght

      Delete
    4. A driver is considered distracted when they "perform other tasks while driving that take their attention off the road". This includes using a GPS device and/or a mobile phone which pretends to be GPS device.

      Good like with your claim.

      Delete
  7. I definitely won’t use it if that’s the case.

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  8. Sure. What could possibly go wrong?

    ReplyDelete
  9. Waze is the only driving nav app you need. Craps all over Google maps / Apple Maps.

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  10. That is the worst idea !
    It happens with Waze and you miss turns and connections !

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  11. Huh? That's dumb
    https://giphy.com/gifs/QhGh5jZXzMEkmw8ekj

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  12. If it’s not bad enough looking at the map to see where you going 👎no no no pop-ups it’s dangerous ☠️☠️☠️

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  13. Sure - that's not adding to distracted driving at all (sarcasm)

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  14. Waze does it so it’s not original just they are trying to be more like Waze. I really wish Apple would allow to use phone speakers over cochlear or hearing aid when one is connected. They should add that back. Waze allows it. So I can play directions through my phone speaker for the hubs to hear but still use my phone for my hearing. When Apple Maps is connected I have to disconnect my baha in order to play him directions

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  15. No no no! That’s gonna be terrible! Please do not for the love!

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  16. Distracting, that's gonna lead to accidents.

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  17. I’ll switch to Apple Maps.

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  18. ohhh the law suits aplenty

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  19. Class action in 3 2…..

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  20. Who’s surprised

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  21. Waze does this anyway

    ReplyDelete
  22. Please let me get in an accident because of google, I’m getting paid.

    ReplyDelete
  23. 5 GRAND 𝐅𝐎𝐑 𝐓𝐇𝐄 𝐅𝐈𝐑𝐒𝐓 7️⃣ 𝐋𝐔𝐂𝐊𝐘 𝐏𝐄𝐎𝐏𝐋𝐄 𝐓𝐎 𝐌𝐄𝐒𝐒𝐀𝐆𝐄 𝐌𝐄 “HOPE“ 𝐍𝐎𝐓 𝐀 𝐉𝐎𝐊𝐄 𝐒𝐓𝐀𝐘 𝐁𝐋𝐄𝐒𝐒𝐄𝐃 𝐘’𝐀𝐋𝐋 ❤️🕊

    ReplyDelete
  24. Law suits coming in
    Good luck Google defending that one

    ReplyDelete
  25. Replies
    1. pa voznja se prepusti FSD-u, i u miru se konzumiraju oglasi na HUD-u 🙂

      Delete
    2. Sad samo čekamo da AI skuži da puno bolje gledaš oglas ak ga stave prek cijelog ekrana taman prije nek trebaš skrenuti.

      Delete
    3. Slijedeći nivo, kao youtube, za nastavak navigacije pogledaj reklamu, dvije, tri...

      Delete
  26. I think it's a fantastic way to lose users.

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  27. Sponsored distractions while driving, what a genius idea.

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  28. Google just keeps finding ways to alienate me

    ReplyDelete
  29. Driving app should not have commercials!. They're looking for a lawsuit. Someone's going to get hurt.

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  30. First Google destroys timeline and now they want to completely ruin navigation. Why do they hate Maps all of the sudden? And why do the rest of us have to get punished for it?

    Every day that passes provides more proof that it's time for this company to get leadership fixed from the top all the way down.

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  31. This comment has been removed by a blog administrator.

    ReplyDelete
  32. Nice. Now I'll be able to miss the exit because an ad will popup on my screen. Maybe I get to be in a car crash. Really nice feature.

    ReplyDelete
    Replies
    1. How will you miss an exit if you're literally looking at the screen? Weird.

      Delete
  33. Yea, if this happens, I can see the paywall. Subscribe to google maps for a monthly fee and get no ads. The day this happens, is the day I go back to Apple. Enough of this garbage already, there are some things that just don't need to be done, and Google always finds a way to do the things that should never be done.

    ReplyDelete
    Replies
    1. Google does no subscriptions. Oh wait let's here about the new Google Pass just for $69 a minute

      Delete
  34. NGL, I've been meaning to check out Waze for a long time now, and this would probably push me to do that a lot sooner - assuming these ads don't simply end up in both apps.

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    Replies
    1. The article says Waze had these ads first

      Delete
    2. Oh, sure enough - missed that part. Kinda surprises me, though; I've always heard so much love for Waze, which I wouldn't have expected if it really had ads this intrusive.

      Does it feel like Google is gradually squeezing each of their products even more to generate more revenue than before?

      Delete
    3. Google bought Waze in 2013, so they own the competition

      Delete
  35. Calling it a "Promoted Pin", doesn't change the fact that it's still a pop-up ad.

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  36. I wouldn't be surprised if Google started to show ads inside coffins for the dead and on outside of coffins for the mourners... 🤔

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  37. “Had an accident? Not your fault?”

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  38. I use the app on my iPhone. That’s not google. Is it?

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  39. Guess it’s good I don’t use Google Maps 🤣🤷‍♂️

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  40. Exactly how many people have been influenced by an ad? We’ve reached the point where ads are noise. Nothing more.

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  41. Google really wants to become a safety hazard

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  42. And then a subscription fee if you don’t want ads!

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  43. Sue google for distraction?

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  44. How much does it cost NOT to have ads?

    ReplyDelete
  45. IT IS MY DATA THEY ARE SELLING ME BACK 😡

    ReplyDelete
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    ReplyDelete
  47. That’s actually ridiculous?! Knowing someone is driving to purpose distract just seems backwards 🙄🤷🏼‍♂️😂

    ReplyDelete
  48. The ads will up just when you are about need to make crucial turn or exit.

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  49. That is the day i pay money for a better navigation app.

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  50. In 2 KM take left, BTW there's a Buy 1 Get 1 at Pizza Hut, Accept New Route and 20 minutes Delay?

    ReplyDelete
  51. Seriously? Can we not cause more distraction please!

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  52. Waze has been doing it for years. Wait <~~ Google purchased Waze 2013.🤣🤣🤣🤣🤣

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  53. Very intrusive nobody needs advertising while driving

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  54. That will be the end of Google Maps for me.

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  55. Great, it's hard enough to find that little X button on regular ads

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  56. Waze has had this for years - I have only ever seen the ads pop up when the car is stopped and the go away as soon as it starts moving again.

    ReplyDelete
    Replies
    1. so then Waze didn't have this for years considering these ads pop up while you're driving and suggest you take an upcoming exit to stop at the advertised business.

      Delete
  57. I don’t know, there should be a limit about the reach of advertising

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  58. Spanish bus stations do this on the departure/arrival screens

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  59. Good luck Google defending this nonsense in a law suit when accidents happen. Since everything is traceable data will show accident and add. Is it almost same time. Oh boy, better save some money

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  60. I would call that down right dangerous and negligent distraction form keeping eyes on the road . Shows how they dont value your life over money big bussiness doesn't care about you.

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  61. This is an idiotic thing to do! As soon as they do this I will remove Google maps inmediately

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  62. How bloody stupid. It's hard enough to follow maps while driving let alone then having to clear out ads

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  63. People easily forget how many out of the way quick lube oil change places they had to pass to get to their destination, ahem Mapquest.

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  64. Time to fully move to Apple Maps. Fire the executive that thought of this google because it’s dangerous. Think of what is going on at Boeing where greed outweighs safety.

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  65. Enough of the pop ups! I’m surprised they don’t interrupt our texting to friends! We don’t need to have to swipe a phone when driving!

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  66. Google maps sucks anyways

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  67. Distraction from driving. Will look into other apps that do the mapping functionality.

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  68. Thanks to Sundar Pichai another move from making youtube to adtube and now this

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  69. It's plain dangerous!

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  70. https://media.tenor.co/SLVR8xQGZ4cAAAAM/fall-asleep-car-crash.gif?c=VjFfZmFjZWJvb2s&t=AAYczaFJqXcHSejbpgf0YQ&fbclid=IwZXh0bgNhZW0CMTAAAR3jHUJXKwpJs41_Fo3StKJOOMPCpLsyShnfe0_T8g_J-QUUY_MeDZ-Y0TE_aem_pyMGUUlFbcsywiO6CVZMQA

    ReplyDelete
  71. Not mentioning that it will made the way that passes through the advertisers

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  72. Those stupid ads will cause an accident.

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  73. NOOOOOOOOOOOOOOOOOOOO!!!!!!!!!!!!!!!!!!
    Who did that?

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  74. Fastest way to lose users I've ever heard!

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    Replies
    1. Waze already does and I’m not a fan. Don’t mess up maps, google.

      Delete
    2. Intrusive? Aggressive? How about dangerous 🤦🏻‍♀️

      Delete

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