Beginning Thursday (and ahead of the holiday shopping season) Google users in the US will have access to a slew of new AI shopping features, targeting tasks like searching for products, comparing similar items, tracking prices, and finally hitting check out. Some of the features were teased in May at Google I/O.
First, Google is adding conversational shopping to search’s AI Mode, allowing users to describe in detail what they’re looking for: an initial search for “women’s sweaters that can be worn with pants or dresses” can then be modified by a follow-up of “more options in gray colors,” for example, instead of clicking through filters and adding keywords to queries. The AI-powered response pulls from Google’s trove of 50 billion product listings and is tailored to the specific request: a side-by-side chart if the user is asking for comparisons of specific items, or a stream of product image cards if they’re looking for general suggestions. Users can click into items, visit retailer sites, see historic pricing data, and track price changes all from AI Mode, and there will be sponsored listings (i.e., ads) in results. Google is also adding the shopping features to the Gemini app for US users.
AI tools will also be deployed for the shopping tasks that can be painfully human. Google is adding a so-called agentic AI feature called “Let Google Call” that users can direct to call local stores to ask about products, what’s in stock, and whether there are sales or promotions. When the AI agent calls, it discloses to the store that it’s an AI caller; merchants will be able to opt out if they don’t want robots asking about sales. After the call, the human user will get a text or email with the information gathered. The agentic calling option will begin rolling out in certain categories, starting with toys, health and beauty, and electronics.
Great move, convenience and control. Google is positioning itself as the ultimate commerce layer. For retailers this could mean less reliance on traditional websites and more focus on optimizing for AI driven interactions. For brands that adapt quickly, they'll be at the forefront of this next wave of consumer engagement.
The very first time I get a call from Google, I'm suing. They do not have my permission to blast my phone with their robots... That's not their fucking property... I'm really fucking sick and tired of that company not giving a fucking shit about anybody else's property...
I’ve been working on automating the full Google Ads process too. The main challenge isn’t just running the ads though, it’s connecting all the pieces like, creative generation, data analysis, budget management, and feedback loops from conversion tracking. I’ve found that AI can handle campaign optimization decently once it has enough clean data, but it still struggles with context-specific decisions (like seasonal intent or niche audiences).
This is helpful! I prefer gentle formulas for sensitive skin, and this Neutrogena option works really well. Fast-absorbing and non-comedogenic, which is great. Found more details here: 👉 https://www.renownmart.com/neutrogena-oil-free-moisture-daily-hydrating-face-moisturizer-for-sensitive-skin-fast-absorbing-ultra-gentle-lightweight-face-lotion-moisturizer-with-glycerin-non-comedogenic-4-fl-oz-829
Is it really that hard to call a store yourself and ask about a certain item, or just go there and look at it in person? Maybe I'm old-school, but I enjoy going into a store and looking around.
I guess when I'm shopping for stuff, I may look up reviews (or at the very least just search for the product and see what comes up) or other info about the item to make sure it actually does what I want and is a good option. Again maybe I'm just old-school, but I never ever watch or take shopping advice from "influencers".
I find myself shopping online less and less, unless it's something I can only get online. If I can go to a physical store, I am going to do that.
Hopefully, the balance between usefulness and ads stays in check.
ReplyDeletelooks interesting but I can see it being used as a way to spam businesses
ReplyDeleteThe robocall thing sounds illegal to me. I mean know they don't care about following the law obviously.
DeleteEdit: If it's opt in, obviously that's fine.
ReplyDeleteBeginning Thursday (and ahead of the holiday shopping season) Google users in the US will have access to a slew of new AI shopping features, targeting tasks like searching for products, comparing similar items, tracking prices, and finally hitting check out. Some of the features were teased in May at Google I/O.
First, Google is adding conversational shopping to search’s AI Mode, allowing users to describe in detail what they’re looking for: an initial search for “women’s sweaters that can be worn with pants or dresses” can then be modified by a follow-up of “more options in gray colors,” for example, instead of clicking through filters and adding keywords to queries. The AI-powered response pulls from Google’s trove of 50 billion product listings and is tailored to the specific request: a side-by-side chart if the user is asking for comparisons of specific items, or a stream of product image cards if they’re looking for general suggestions. Users can click into items, visit retailer sites, see historic pricing data, and track price changes all from AI Mode, and there will be sponsored listings (i.e., ads) in results. Google is also adding the shopping features to the Gemini app for US users.
AI tools will also be deployed for the shopping tasks that can be painfully human. Google is adding a so-called agentic AI feature called “Let Google Call” that users can direct to call local stores to ask about products, what’s in stock, and whether there are sales or promotions. When the AI agent calls, it discloses to the store that it’s an AI caller; merchants will be able to opt out if they don’t want robots asking about sales. After the call, the human user will get a text or email with the information gathered. The agentic calling option will begin rolling out in certain categories, starting with toys, health and beauty, and electronics.
Read more: https://www.theverge.com/news/819431/google-shopping-ai-gemini-agentic-checkout-calling
Great move, convenience and control. Google is positioning itself as the ultimate commerce layer. For retailers this could mean less reliance on traditional websites and more focus on optimizing for AI driven interactions. For brands that adapt quickly, they'll be at the forefront of this next wave of consumer engagement.
ReplyDeleteThe very first time I get a call from Google, I'm suing. They do not have my permission to blast my phone with their robots... That's not their fucking property... I'm really fucking sick and tired of that company not giving a fucking shit about anybody else's property...
ReplyDeleteThis isn’t something something…
ReplyDeleteI can't even say how little I want Gemini running around with my debit card.
ReplyDeleteI’ve been working on automating the full Google Ads process too. The main challenge isn’t just running the ads though, it’s connecting all the pieces like, creative generation, data analysis, budget management, and feedback loops from conversion tracking. I’ve found that AI can handle campaign optimization decently once it has enough clean data, but it still struggles with context-specific decisions (like seasonal intent or niche audiences).
ReplyDeleteGoogle Ads has been fully automated for years now...
ReplyDeleteYou can heavily automate parts of Google Ads but I think it's a poor idea to try and automate all of it.
ReplyDeleteWill this be useful, and what about qualified leads?
ReplyDeleteWhat about qualified leads?
DeleteThis is helpful! I prefer gentle formulas for sensitive skin, and this Neutrogena option works really well. Fast-absorbing and non-comedogenic, which is great.
ReplyDeleteFound more details here:
👉 https://www.renownmart.com/neutrogena-oil-free-moisture-daily-hydrating-face-moisturizer-for-sensitive-skin-fast-absorbing-ultra-gentle-lightweight-face-lotion-moisturizer-with-glycerin-non-comedogenic-4-fl-oz-829
Is it really that hard to call a store yourself and ask about a certain item, or just go there and look at it in person? Maybe I'm old-school, but I enjoy going into a store and looking around.
ReplyDeleteI guess when I'm shopping for stuff, I may look up reviews (or at the very least just search for the product and see what comes up) or other info about the item to make sure it actually does what I want and is a good option. Again maybe I'm just old-school, but I never ever watch or take shopping advice from "influencers".
I find myself shopping online less and less, unless it's something I can only get online. If I can go to a physical store, I am going to do that.
No one wants this nonsense
ReplyDeleteI wonder how accurate it’ll be when ordering something complicated.
ReplyDeleteHonestly same—if it can handle my chaotic coffee order, I’ll be impressed.
DeleteGreat, now my AI can overspend for me instead of me doing it myself.
ReplyDeleteAt least you can blame someone else now 😂
DeleteThis is how people accidentally go broke in 2025
ReplyDeleteImagine the AI politely asking the store for “the usual.
ReplyDeleteCool feature, but I bet it’ll glitch on day one.
ReplyDeleteFinally, something to handle phone calls I don’t want to make
ReplyDeleteIf my AI starts ordering veggies, I know it’s judging me.
ReplyDeleteThis is moving tech too fast for my liking.
ReplyDeleteOne glitch and suddenly I own 43 rolls of aluminum foil
ReplyDeleteHonestly, this could help a lot of people with disabilities.
ReplyDelete“Hey Google, buy something cheap”—AI orders a yacht.
ReplyDeleteAt least you’ll be broke in style. 🚤😂
DeleteThis just feels like another way for companies to push purchases.
ReplyDeleteImagine using this for holiday shopping—so convenient.
ReplyDeleteAt this point, just let the AI live my whole life for me.
ReplyDelete😂
DeleteGoogle is really taking automation to another level.
ReplyDeleteIf this AI calls my ex, I’m deleting everything.
ReplyDeleteAnother unnecessary feature nobody asked for.
ReplyDeleteI wonder which countries will get this first
ReplyDeleteGreat, now my wallet can suffer without me even knowing.
ReplyDeleteStealth mode purchases 😭
DeleteBusinesses might need to upgrade their phone systems for all these AI calls.
ReplyDeleteCustomer service hotlines are gonna be like: “Press 1 if you are a human… press 2 if you are a bot.
DeleteI’m not trusting an AI to buy anything without triple-checking.
ReplyDeleteCan the AI also tell the store I’m “on my way” when I’m definitely not?
ReplyDeleteI’m waiting to see real-life demos before I judge it.
ReplyDeleteIt’s cool, but also creepy how automated everything is becoming
ReplyDeleteI bet the AI buys healthier groceries than I do.
ReplyDeleteThis feature feels risky without proper safeguards.
ReplyDeleteGoogle really said “Let me handle your impulse buying for you.”
ReplyDeleteCould be a game-changer for routine orders
ReplyDeleteI don’t need AI doing my shopping; I can overspend perfectly fine on my own.
ReplyDeleteCan the AI cancel my gym membership while it’s at it?
ReplyDeleteI hope stores don’t just hang up when an AI calls.
ReplyDeleteIf this thing buys something I didn’t approve, we’re boxing.
ReplyDeleteReminds me of the Duplex demo from years ago.
ReplyDeleteThis might flood stores with automated calls.
ReplyDeleteNot the AI becoming more productive than me
ReplyDeleteCurious how the security and verification will work.
ReplyDeleteTechnology is moving faster than people can process
ReplyDeleteGreat, now my phone shops more than I do
ReplyDeleteThis feels like automation for the sake of automation.
ReplyDeleteI hope it can compare prices before buying.
ReplyDeleteI’m not sure if I should be amazed or terrified.
ReplyDeleteImagine the AI arguing with customer service—“PUT ME ON WITH YOUR MANAGER!”
ReplyDeleteCould be pretty handy for people with tight schedules.
ReplyDeleteGoogle trying to control every part of our lives at this point.
ReplyDeleteIf this thing starts ordering based on my 3AM cravings, I’m doomed.
ReplyDeleteStores better prepare for an army of robot shoppers.
ReplyDeleteHonestly, this could make holiday shopping way easier.
ReplyDeleteMy bank account is already scared of this update.
ReplyDeleteImagine the AI making small talk with the store employee.
ReplyDeleteCool idea, but the potential for chaos is HUGE.
ReplyDelete