A 12-ton KitKat heist robbery is going viral online | Find a Way

A 12-ton KitKat heist robbery is going viral online

Mr. Nestlé, you can lose 6 tons of KitKats secretly or 12 tons of KitKats publicly. It's your decision.
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Who has eyes on George Clooney?! Credit: Jakub Porzycki/ NurPhoto / NurPhoto via Getty Images
Matthews Martins

Perhaps facing reality head on is the most honest way to try to escape it.

220 Comments

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  1. I feel like either Willy Wonka got greedy or someone hijacked the wrong truck and said you know we can make this work? And is holding the Kit Kats hostage from Nestle.

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    1. https://media2.giphy.com/media/v1.Y2lkPTc5MGI3NjExZW51NjdtZ2x6MmVmMGpwdHk1cTQ0a3Nxb2ZwOW1iOHU3dG5jcHo4cyZlcD12MV9pbnRlcm5hbF9naWZfYnlfaWQmY3Q9Zw/IgDAyi9L8O2f6/giphy.gif

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    2. 🤣🤣🤣🤣

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  2. have a break-in have a kitkat

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  3. 🎶Gimme a break 🎶
    🎶Gimme a break 🎶
    🎶Break into & take a truck of Kit Kat bars 🎶

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  4. https://media2.giphy.com/media/v1.Y2lkPTc5MGI3NjExOHlicDJrdXE4NDNsdnQwejY2cmwzcHVvd3JuYXgydXc0NmhpeXB4OSZlcD12MV9pbnRlcm5hbF9naWZfYnlfaWQmY3Q9Zw/3o7aDbJJV5n7Y6KgkU/giphy.gif

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  5. I loved the Tampa International Airport one

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  6. Listen, capitalism sucks but shit like this cracks me up everytime

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  7. I'm fine with companies doing this stuff. Yes, it can be a bit annoying, but I would so much rather a minor annoyance instead of submerging yourself in doomscrolling every hour of every day. It's a nice distraction for a few minutes.

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  8. This was hilarious! I love seeing their ways of “addressing” this. Also, surprised Wendy’s didn’t show up and show out! They usually do.

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  9. Feels like the setup to an episode of the Sopranos.

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  10. I appreciate that every company involved collectively agreed that “thoughts and prayers” should be reserved for talking about more dead kids

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  11. I think it’s someone who owns a corner shop lmao

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  12. This is the Quebec maple syrup heist all over again

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  13. This was my fave
    https://imgur.com/a/bPbB2ZC

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  14. All I'm learning from this is that the social media managers are very, very bored at a lot of companies.

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  15. This marketing is obnoxious.

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  16. This is the low stakes nonsense my overstimulated brain has been craving

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  17. Honestly this was one of the moments where we needed something unhinged like this so we could sit back relax and enjoy the chaos.

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  18. no because what do you even do with 12 tons of chocolate 😭😭 how did they even transport it

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    1. https://media0.giphy.com/media/v1.Y2lkPTc5MGI3NjExejJ4cWhuaDNiZWxlNjdvdnkyaG4wOGprcTdzMHFqcTIwN29tYXFhYSZlcD12MV9pbnRlcm5hbF9naWZfYnlfaWQmY3Q9Zw/4H1tzoS8UfX24ijTU3/giphy.gif

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  19. Every now and then its nice to remember that there are actual human beings who work at these huge soulless companies, getting up and going to work in a crummy office with bad lighting and a cubicle-made who chews too loudly and a kitchen with only one microwave that someone just reheated shrimp rice in and they dream of the day they win the lottery so they don't have to do this anymore, and it makes me happy to know that someone got to have a little fun at their job.

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  20. This whole thing just feels inauthentic to me. Whether or not the theft was real, the clambering of marketing teams to all jump on the bandwagon much like the "McDonalds CEO won't eat his own product" rings of desperate.

    Are the public really this gullible and entertained by this? apparently so lol

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  21. https://imgur.com/a/TFfBlsa
    Finnish long drink company of the happiest country in the world has also entered the chat 🍻

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  22. Any blow to Nestle makes me a happy guy. Fuck them and their degenerate practices.

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  23. Tampa International Airport has such a beautiful online presence that I'm not surprised to see them here at all lol.

    🦩🦩🦩🦩

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  24. I just realized that this whole kit-kat "heist" is an April fools joke 💀💀 duhhh

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  25. It's sooo funny when companies that pay shitty salaries, have douche bag actions against the consumer, have slave factories around the world and pollute everything can have a break with small jokes online like they are buddy between themselfs.

    funny

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  26. 100% it was a publicity stunt

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  27. Corporations discovered circlejerking? First Mcdonalds CEO. Now this.

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  28. Totally NOT FUNNY! These INDUSTRY GIANTS should be VERY UPESET with THE CRRENT DEVELPMENT! 12TNNS! OMG. So many KITKATS. THANK YOU FOR YOUR ATTENTION TO THIS MATTER.

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  29. Halloween fixing to be 🔥 at that house.

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  30. I’d much rather see these than fast food CEOs eating their products like it matters

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  31. If they were the dark chocolate kitkats from Japan, I’m willing to do a deal

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  32. i would like a waffle house statement plz and thank u

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  33. This is going to be some up and coming detectives... big break.

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  34. https://imgur.com/a/VI7ya8k

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  35. Firs the ceos clowning by eating their products, now this. I am enjoying this wave of mockery each company is having.

    I think when whomever stole the semi, fucked up and didn't realize they were stealing kitkats. Like I think they were just stealing just to steal and then shortly later will find out what's in the back later. Kinda like people just yanking packages off of people's porches with no care what's inside.

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  36. I gotta hand it to Ryanair - very funny. The others…not so much.

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  37. Oh, give me a break!

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  38. I feel bad for the dentists in Italy, but congrats for dentists in Poland.

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  39. Surprised Duo hasn’t spoken at this tragic time.

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  40. It doesn’t have anything to with Dua Lipa so I don’t think Duo would care 🥀

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  41. u know what, shout out to phoebe

    love u girl

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  42. Who took them ? My money is KitKat creating some viral campaign 😂

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  43. Losing 12 tons of Kit Kats doesn’t affect their supply? How many Kit Kats are they shipping out?!

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    Replies
    1. They are mostly sugar, they can make more.

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  44. Everyone got jokes.

    https://imgur.com/a/V2gNgxg

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  45. It’s a publicity stunt. Kit Kats weren’t actually stolen.

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  46. Doordash joking about stealing lol

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  47. Thanks for this Brands that are killing the planet Update

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  48. Omnom? Picsart? Fkn Avici?!

    😂😂😂 Every single company came out of the woodwork.

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  49. Kitkat owns pizza hut?

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  50. Sometimes I find brand shitposts funny

    This isn’t one of those times

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  51. It’s Easter season, maybe after three days they’ll show up

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  52. K. What happened now?

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  53. It was Lisa Barlow

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  54. This is as funny as Nabisco hyping up Larry Stylinson!! 💙💚

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  55. I think Pizza Hut was making fun of more than just KitKat lol

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    1. I don’t understand the hot dogs only part. I’m not hip enough. 👵🏼

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    2. I meant the last sentence

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  56. Gimme a break 🙄

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  57. Do these social media managers sit all day waiting for a viral trend to jump on?

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    Replies
    1. I mean...yeah...it's their job.

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    2. None of them are particularly funny

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    3. I mean that’s their job.

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    4. Yup, pretty much. My mother used to be in marketing (mostly social media) and me being tuned into the online world made her job quite easy since I'd send her all the dumb stories like this one.

      Now that she doesn't work in marketing I just get judged for it lmao

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    5. That is literary how it works on social media to remain relevant to stay relevant..use and follow trends unless youre making them.

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  58. This is funny. Now I’m sad that I can’t have a Nestle KitKat. I hope whomever it is sends them to the US so we may enjoy the superior KitKat!

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  59. Lmao this is great

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  60. https://imgur.com/a/w3FTz2A
    Man fuck this scam world where every joke is a new opportunity to insert money hungry corporation’s

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    1. This whole thing originated from an announcement from a corporation though. Its not like theyre stealing your memes lmao.

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    2. Kit kit didn’t make it a meme dumbass…it was a news announcement

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    3. I have a degree in marketing and we had a whole unit on how to do this stuff. Shit felt so scummy

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    4. What were some of the examples or strategies?

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    5. It was less about social media trends and more about how to use charitable causes. Which is even worse 😭.

      Basically you have two methods, indirect causes and direct causes.

      And indirect cause might be something like Coke providing products to a remote research station, in theory that makes no sense for Coke, but when a scientist who’s been eating and drinking nothing but Coke products the entire time they’ve been there, when they get back they’re gonna buy the stuff they’ve become familiar with. (This one was kinda weird and hard to find good examples of).

      A direct cause makes more sense, it’s essentially picking a cause that is in tune with your brand to make you look like you care. A good example might be a surfing company supporting a clean oceans initiative or showing how they’re helping develop products to keep litter out of the oceans. In theory, surfers are going to see this and want to support the ‘good’ company that ‘cares’ about the ocean. When it reality it’s just marketing.

      The whole unit was kind of horrific

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    6. Oh wow, that's so interesting! But yes, so twisted too! Thank you for the info, the manipulation is wild to think about.

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    7. “Taylor’s Version”

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    8. Corporations they are just like us! Well, I mean the supreme court said so!

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    9. I was hoping someone would post this comic

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  61. That's literally what Quicksilver did in X-Men: Days of Future Past.

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  62. https://imgur.com/a/ElLydn7
    I think I found the culprit...

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  63. I’d like to thank Ryanair for the spit take I just did.

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  64. Comment deleted by user

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    1. It's ok to chuckle at things that are amusing. Some of y'all need to bring it down a notch.

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  65. I just don’t understand. That’s the grossest candy. Why not Reece’s pieces, anyone would understand that.

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    1. Only Americans think that Reese’s is good (and maybe a select few non Americans)

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    2. Well they are the European kitkats which I heard are better

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    3. https://tenor.com/kJVpS0L5PLn.gif

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  66. Seriously, is there a r/didthemath type post to express how much 12 tons of kitkat is?
    https://www.reddit.com/r/didthemath/

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    1. As many as my dustbin of a dad can put away in one sitting, g-d love him.

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    2. Yes
      https://www.reddit.com/r/theydidthemath/s/d6mSnGZwWU

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    3. It was 413,793 kitkats according to Nestle.

      https://edition.cnn.com/2026/03/30/europe/kitkat-bars-stolen-europe-intl-scli

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    4. Here the UK some news outlets are claiming this will affect Easter and that people will struggle to buy Easter eggs. It’s hilarious.

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    5. That's funny because last week they were saying no one was buying eggs anymore

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    6. Such an odd number for a bulk shipment. Who stole 7 kitkats ahead of the big heist?

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    7. ~260,000 kitkats if they're the standard 4-finger bar

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  67. I can’t explain it but scrolling through those made me genuinely smile.

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  68. okay brand i will begrudgingly accept this as pretty funny

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  69. i can almost guarantee the kit kat thing will be an april fools joke

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  70. Literally cuz it's just so random!?

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  71. lmao this is so silly and i love it so much

    but man, where the eff are those kitkats?!!?

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  72. There's been so much brand posting in here recently, it's doing my head in

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  73. I actually wonder who finds this shit funny? it's in the same area as AI generated videos for me, it's fucking slop

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  74. Finally somebody gets it

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  75. Thank you. I hate brands trying to be cute and funny. Make my slop and give me diabetes in peace please.

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  76. It's so cringe honestly!

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  77. I liked the burger posts better tbh. At least those had more effort (video) these are low-key just shitposts

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  78. i wanted to post this, thanks for posting it

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  79. i cannot wrap my head around the logistics of stealing twelve fuckin tons of KitKats

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    1. Sorry, the pms was rough this month

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    2. Someone also stole a tonne of gummy bears in Germany some time before this Kitkat heist

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    3. It honestly feels like a marketing stunt to me. Unless there's like a police record or some evidence of it happening.

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    4. It's just a stolen truck. This kind of thing happens.

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    5. I know that but the way Nestle is fussing over it is way too much.

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    6. Dunno but Halloween gonna be awesome in someone’s neighborhood this year!

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    7. Wendover will make an episode about this.

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    8. I think it was all on one large truck. So someone just stole a truck.

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    9. But then what after? Im assuming a shipping port? Then some type of chocolate chop shop?!

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    10. Imagine thinking you got away with an entire truck of merch and its just 12 tons of KitKats. That would ruin my day.

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    11. i wish for there to be live footage of the thieves reactions when they realize that the truck they stole had nothing but kitkats in it

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    12. If that ruins your day; you need to take a break

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    13. Took 12 tons of breaks lol (I'm lyin, Nestle, pls don't arrest me)

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    14. Ruin your day?? Buddy, you gotta have a little perspective. That’s gold

      Edit: just give it to some kids or some teachers who are coming out of pocket for supplies…take it to hospitals or old folks homes. This is a positive and a win against Nestle, not they’ll even experience a dent in revenue from this manufactured “loss”

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    15. If a Kit Kat is worth 1 break, 12 tons is like retirement.

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    16. Maybe if it was 12 tons of coffee crisp.

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    17. Tf am I supposed to do w 12 tons of Kitkats? What fence is gonna take that? Also gotta deal w it before it melts.

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    18. Melt it all down and make a 12 ton Kit Kat?

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    19. Where do you live the desert? They aren't going to melt. Just pop them in the kitchen cabinet.

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    20. ... I live in Australia lol

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    21. I dunno move then. You're the one who stole a bunch of KitKats. You should've thought about that before you did it.

      https://tenor.com/view/messy-eating-hungry-dirty-face-chewing-gif-16873270

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    22. I didn't know they were Kitkats. I guess that's the risk you take when stealing a truck.

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    23. I had a really terrible morning, and this thread just made my entire day 🤣

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    24. https://tenor.com/view/cyclops-wolverine-angry-xmen-gif-16069893

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  80. lol Del Tacos is my favourite

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    1. Theirs is actually so goddamn funny

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    2. The chocolate looks like poo to me

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  81. I love when they do shit like this. It makes me happy knowing that the people running the social media accounts for these companies are having fun with their jobs.

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    Replies
    1. Thank you. So many Debbie Downers in here over something so silly and small in the grand scheme of things.

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    2. Seriously! It’s like, the social media managers for these companies are probably just underpaid peons like the rest of us, let them have fun!

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    3. Right?! The naysayers are grumpy. In no way is this campaign going to influence my spending, I already have my favorite brands. I love they’re shit talking Nestle AND Trump in a couple of them. Thank you for your attention to this matter.

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    4. Also everyone here was losing their shit over the burger thing but now this is too far? Wild lol

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  82. I normally hate when companies jump on a bandwagon, but this is actually kind of funny.

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  83. Now this is the type of drama I come here for 😂

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  84. In all seriousness though who took them? And why? And how?? What kind of size container is 12 tons of kitkats?? I have so many questions.

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    Replies
    1. Someone who needed a long break

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    2. I really want to know if they were assorted flavours.

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    3. We are going to see so many KitKats being sold in farmer markets around Europe lol

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    4. I want to know if Sir Michael Caine has released a statement on his whereabouts at the time.

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    5. The Cooper gang strikes again

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    6. it’s not even the sort of product there’s a demand for. 12 tons of pure cocoa, yeah probably. no just kitkats that nobody is going to buy through the candy black market

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    7. I watched a news show years ago about cargo theft. I learned that it's items like these that are not only easiest to steel but also easiest to sell. A truck load of plasma tvs worth 10k each might be hard to sell, but every small time grocery store, corner store etc. Will grab a few cases of anything at a discount. These mafia people have stores and networks they deal with on a regular basis.

      In the show I watched they said bottled water and diapers were the easiest to fence.

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    8. 12 tons is around half the max cargo weight of a standard 20 ft shipping container or a 18 wheeler.

      I know at least some shipments have been stolen by companies contracting with shipping companies that end up being fake and just driving away with the delivery.

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    9. Mr. Goodbar is my guess

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    10. The universe gives gifts during trying times.

      The Evergreen. The Louvre Heist. And now this.

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    11. In all likelihood, they figured a means to steal a shipment, but without the ability to know what that shipment contained. The humor of it all can only be matched by the thief’s deep disappointment when they opened it up

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    12. Or extreme elation at the lifetimes supply of Kit Kat’s

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    13. Freeze them until Halloween and then everyone gets Kit Kat's!

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    14. Lmao logistics is also my first thought.

      Will they keep? Do you freeze them? In whose freezer?! 😂

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    15. They ain’t twinkies

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    16. I’ve never had a Twinkie, we don’t have them here

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    17. You’re not really missing out on anything, friend.

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    18. https://www.itriedthat.net/wp-content/uploads/2023/01/zombieland-twinkies.gif

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    19. All I know is eventually some mobster will be given the Kit kats moniker ala Paulie Walnuts.

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    20. RIGHT! SO. MANY. QUESTIONS.

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    21. You on your cycle too?

      Can't believe you got there before me. 🙄

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    22. Lmao actually no because I’m on the pill, I just did it for the love of the game

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    23. can I have one?

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    24. No

      You can have two

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    25. Gimmie a break!

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    26. Gimme a break of that KitKat bar!

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    27. https://tenor.com/view/shaggy-it-wasnt-me-nope-no-gif-8085667

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    28. https://tenor.com/view/water-spray-stop-sprinkle-water-gif-11895255

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    29. OhMyGawd, your flair 🥰

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    30. We need a 6 part Netflix documentary about this heist

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    31. now thats a documentary society needs to palate cleanse from the night stalker and epstein and all the horrible shit we’ve been consuming

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  85. I noticed this on twitter. Never seen brands clown another company for products being stolen lmao. They should make a KitKat pizza nonetheless 😆

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    Replies
    1. dude it wasn't just stolen, it was a heist!

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    2. https://media4.giphy.com/media/v1.Y2lkPTc5MGI3NjExN3EzdDF1YXVjaHVjdDF2bWpyOTdtOGNhcmgyMTN2MTJkaXVnbXljMyZlcD12MV9pbnRlcm5hbF9naWZfYnlfaWQmY3Q9Zw/5cuiY8a99aA9oBaIpU/giphy.gif

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    3. Step one: get a semi truck

      Step two: connect semi truck to trailer loaded with kit kats

      Step three: drive off into the sunset with your best pal by your side until either law or the 'beetus catches up with you, preferably in Colombia for the atmosphere

      Delete
    4. Honestly, Nestle lost one truck load of KitKat. It's barely a rounding error in the scale of KitKats they produce and sell each year, so for the company to make a big fuss with press releases and announcing that it "might cause shortages for Easter" is such a joke they deserve to be clowned on.

      Meanwhile, Nestle stealing water like it was promised to them

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    5. "and announcing that it "might cause shortages for Easter" is such a joke they deserve to be clowned on."

      Where did they announce this? Because the image from kitkat says supply wont be effected.

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    6. It was reported a couple of days ago. They're saying now that their little stunt won't affect supply, but immediately after the "theft" was announced, they stated that it might result in Easter chocolate shortages. Which didn't even make sense at the time because KitKat isn't typically an "Easter" chocolate

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    7. Ha! Very valid points. Tbh someone did have me wondering if this could be a lead up to an April 1st bit because it does seem like such an odd public announcement to make

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    8. I literally just saw that Nestle published a Linked-In style promo boasting about how much engagement and "free advertising" they just got out of this alleged theft.

      I hate that I was right about this

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    9. I just have to lol

      https://imgur.com/a/x6ILUbz

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    10. This whole thing is a gross marketing stunt. Fuck Nestle

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    11. That is hilarious. Losing "12 tons of KitKat" hits way different than losing a truckload of KitKat. The messaging feels deliberate on their part lol.

      Delete
  86. April fools. I literally have a salt shaker next to me for scrolling Reddit today

    ReplyDelete
  87. I mean, Nestle could cause a drinking water shortage. So I think it's fair ?

    ReplyDelete
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