OpenAI’s kills Sora + Disney deal collapse | Find a Way

OpenAI kills Sora + Disney deal collapse

So long, Sora — and so long, $1 billion from the Mouse House.
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OpenAI CEO Sam Altman at an investor summit earlier this month. Credit: Anna Moneymaker / Getty Images
Matthews Martins

Perhaps facing reality head on is the most honest way to try to escape it.

280 Comments

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  1. “What you made with Sora matters”

    Literally nothing of any value came from AI Slop video clips.

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  2. "but bro, you can't put it back in the box, so just accept it. It's inevitable. It's not going anywhere. You are a horse who doesn't like cars and-----"

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  3. rip bozo #packwatch

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  4. “That was Bob’s deal” -Josh D

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  5. Sora 2 died because it didn't have the image generation of Sora 1 which is what everyone was using Sora for. It was shitty anyway. Ironically if they'd have just left Sora1 as was, they'd probably not need to shutter anything.

    Even then it's just the app. The website might be functional.

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  6. This feels less like 'exiting a deal' and more like 'we saw the future and didn't like it' 👀

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    Replies
    1. Yeah the future where Disney would own nothing created with AI

      https://www.theverge.com/policy/887678/supreme-court-ai-art-copyright

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  7. I know this sounds crazy, but maybe what Disney needs to make more money is some fresh fucking ideas and some talented human animators. just sayin

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  8. Hahahahahahahaha rest in piss you shit program.

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  9. Amazing display of the intelligence and forward thinking behind corporate decision making.

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  10. Disney pivoting to OpenAI after their own flop feels like peak corporate whiplash

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  11. Nature is healing?

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  12. HUMANITY IS WINNING!

    https://imgur.com/a/izZ9E2P

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  13. To be a fly on the boardroom wall at Disney right now…

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  14. Do Grok next pls.

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  15. Best news in weeks?... Months??... Years???

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  16. Lmao at the openAI statement: "what you created mattered".

    No it fucking didn't.

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  17. nature is healing

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  18. Come onnnn... burst already!

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  19. Open AI has no plan for their future. They are literally just winging it day by day aren't they?

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    Replies
    1. Sure. Each day they ask ChatGPT what they should do and it says something completely different each time.

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  20. Woo hoo! They need agreements and subscriptions to keep the lights on. Let's turn em off

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  21. Thank god. Hopefully we’re seeing the start of the ai bubble burst.

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  22. Now just let all the other AI trash die so we can move on and attempt to recover from this mess before some rich dickhead comes up with the next useless tech thing they try to force on everyone.

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  23. And not a tear was shed.

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  24. lol, this is how I find out sora is being shut down Lmao.

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  25. The AI bubble will burst. 💥

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  26. Get out the good champagne!

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  27. I hope Hollywood is starting to get the hint of how unpopular this is overall. I don't know anyone who likes AI in the arts IRL, and I never see a positive thing about it online, idk who these people are or where they exist but I can't seem to find em even if there was a reward for it.

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  28. Wonder how long will it take for Amazon to realise ai is a bubble without future

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  29. AI videos has huge potential for commercial use. Like as a very advanced plugin for video editing etc it will be a huge boon. Just like something suno will be huge for music production.

    But consumers will use it as a gimmick and produce slop. The cost of doing so is just too high for what constitutes mostly dumb shit.

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  30. It was just a experiment for Disney.

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  31. "...the company said in a statement. “What you made with Sora mattered"

    Lol, no it didn't 😂

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  32. Yes! This ai madness needs to stop

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  33. disney stepping back from ai video tools is interesting mostly because of what it signals about where the industry is on the cost vs. reputational risk calculus right now

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  34. Finally some good AI related news.

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  35. As someone who is forced to use AI every fucking day at work, I'm so ready for the continued downfall. Bye, bitch.

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  36. I assumed Disney owned the rights to Sora, surprised it was actually an AI company.

    Poor Kingdom Hearts fans.

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  37. Wait are you telling me a video slop generator isn’t a commercially viable product? Thats not something enterprise clients care about? Anthropic had the right idea?

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  38. One large Ponzi scheme. 🍿 Who’s next and what platform. One answer. Adoption is tough business.

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  39. Hopefully we're seeing the AI bubble pop or deflate. I don't know why every CEO thinks AI will solve all problems. It's actually causing more.

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  40. The bubble with OpenAI in its center is starting to burst. Even the green graphics card maker who named his company after the Latin word for "envy us" started to desperately say he doesn't like slop.

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  41. Executives realizing that AI isn’t the cheap alternative they thought it was?

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  42. Fucking fingers crossed this is the beginning of the end for A.I.

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  43. Josh D’Amaro cleaning up Bob Iger’s messes already

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  44. I'm fairly happy. Finally some good news.

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  45. Da bubble. It be burstin.

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  46. Coming soon: Sora 2.0

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    Replies
    1. "Hey, you know that thing we made that cost us a ton of money and that everybody hated? Let's make it again. we're so smart."

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    2. Dumber decisions have been made

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    3. That's the opposite of shutting down

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  47. The bubble is bursting 🎉🎉🎉

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  48. Does that mean I can finally hope to buy a price of ram this year?

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  49. When that ai bubble bursts it’s going to be big

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    Replies
    1. It'll a be a crisis. How are we supposed to get back to using our brains again? 🤷‍♂️ We're now adopted to rely on whatever keeps our brains lazy.

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  50. One of the many AI bubble busts to come.

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  51. Grind OpenAI into dust

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  52. AI is literally draining our fresh water supply.

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  53. I assume it was costing them too much money for all the stupid videos people loved making. Myself included.

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  54. Lmao no way, oh this is the beginning of the end, that such a ridiculously quick break up.

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  55. Open AI probably won't exist as a company within the year. Personally, I think Apple should buy them then buy Disney, save both companies' employees, gain a massive AI platform, gain a massive catalog of popular content, and they could buy both of them with cash.

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  56. How isn't this is bigger deal? This is like SUCH a big deal, no?

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  57. Why they shutting down sora?

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    Replies
    1. $$$$$$$$$$$$$

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    2. Cause openAI is on the verge of bankruptcy

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    3. Comment deleted by user

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    4. Yeah, they announced that back when they thought they had a billion dollar deal with Disney. Whoops.

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    5. Because it's not a useful product that anyone wants

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    6. Speak for yourself

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    7. The market has spoken and determined that the slop factory wasn't a viable product. Not surprised at all.

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    8. From what I understand it's because it cooks them on cost

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    9. The fact that anyone thought it was a good idea to spend billions to generate dogshit slop is astounding. They should all be fired for being so incompetent and braindead.

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    10. This comment has been removed by a blog administrator.

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  58. OpenAI seems to not be doing to well

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    Replies
    1. People no longer believe its going to replace most jobs in the next 2 years... Most people don't even believe it will do that over the next 20 years.

      The AI bubble is going to pop

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    2. Not to mention energy prices skyrocketing due to the war in the middle east. AI is a massive energy hog, so their already unprofitable business has just gotten even more unprofitable due to an increase in their main ongoing cost

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    3. OpenAI isn't AI in general. AI will replace some jobs for sure. It will be a huge problem for certain fields. Bezos is rounding up funding to basically wipe out warehouse jobs for good with his autonomous warehouse worker strategy.

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  59. I just started making content with sora. I guess I'm screwed?

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    Replies
    1. Eventually the costs will come down, NVDA is making each generation of AI gpu's roughly 10x more efficient per token generated. This was a great first attempt, it is too powerful a tool to be discarded imo. It will improve, the inferences will get better, the storyboarding will improve. It is very difficult to make good AI videos w/o a lot of attempts.

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  60. Sora is dead but Dall•E is fine right? I know AI "art" is not art, but I do like how I can tell the AI a weird thing, and then get that without having to track down an artist or give my own best stick figure drawings.

    There is just too many people who take the AI output and go, "Perfect - finalized! Cut and print."

    Edit- y'all REALLY hate the entire concept of "placeholders". "Temp Music is myth!" ass weirdos 😂🤣😘

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  61. Good, but I'm sure Disney will just find another AI company to work with.

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  62. Nice. Now greenlight the next Disney+ slate so I can go back to work, you bums!

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  63. Imagine reading this headline in the 90s

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  64. They saw the aunt cass videos and immediately cancelled the deal

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  65. Hopefully this means the AI video feature they planned for Disney+ is scrapped as well.

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  66. Pivoting towards assisting enterprise businesses and less on video entertainment.

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  67. Sure glad we're investing all the money and every limited resource on the fucking planet on this stupid dipshit tech that is totally going to pay off one day, bro, trust us.

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  68. They'll be back when the company introduces the updated version Roxas

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  69. Shame it wasn’t before they used it to make the live action characters for Moana remake.

    … what do you mean that’s actually the Rock?

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  70. Makes me wonder how much longer OpenAI will be around.

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  71. Open AI is running out of cash like the fresh water the data centers need

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  72. "You could not live with your own failure, and where did that bring you? Back to me."

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  73. I tried using it, my most creative prompts kept getting removed for b******* reasons. Censorship reasons. One of the worst things that exists. In the world today.

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  74. I’m a little confused on what happened first. Did OpenAI decide to shut down Sora and Disney pulled out since that what they were interested in or did Disney pull out and then OpenAI shut down Sora (presumably because they’re running out of money).

    And it’s not like Disney is actually listening to fans and creatives. They’re still planning to work with AI platforms.

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  75. 1- They are going to replace it with something worse.
    2-The Tech Bro gamble of "Sell it at a loss til it gets mass adoption, then enshittify it until it's profitable" ended up a MASSIVE LOSS that would take centuries to bail out of it.

    Like some iconic "Tech" services took 20 years to get profitable. I think Sora would have taken a Century.

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  76. Well obviously all these AI tools need to focus on justifying all the trillions of dollars being invested in them.

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  77. Oh OpenAI is losing this race for sure. Pets.com over here.

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  78. Oh no the product that loses more money the more people use it, that product?

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  79. Their accumulated data and IP feels like a digital nuclear weapon though, and the thought of them one-day selling it all out on the lawless global market is frankly, horrifying.

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  80. Sam Altman has been a shape-shifting, self-absorbed ghoul for the entire 16 years and counting that I've known him. I steered clear of any YC consulting work I was doing at the time that directly involved him.

    May he never know a day of peace.

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  81. Bold of them to bounce back after that PR nightmare

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  82. That amazing prob smartest thing they did was not going through with ai

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  83. Dos this mean the price of ram is going to go down?

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  84. $100 Million dollars well spent...

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  85. I hope they really suffered for this dumbass choice

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  86. Why the fuck have I started getting these random notifications for this bullshit??

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    Replies
    1. Fuck this shit. I already had the breaking news notifications off and now they added breaking ENTERTAINMENT notifications.

      Delete
    2. How did you disable your notifications? I seriously do not want to get a big red circle because an app thinks I care about this

      Delete
    3. Settings, account settings, manage notifications, scroll down

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    4. Yeah, I'm confused as well. 🤭

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  87. Disney sue deepseek, disney want deepseek

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  88. Thank God, Sora was terrifying

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  89. See Call of Duty Black Ops 6 even they started using AI vs. sales for Black ops 7 when the whole thing is AI. People don't want to watch AI or use AI generated content.

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  90. Sam Altman rugpull after a generational grift. Put him on mt trashmore with the orange family and joe rogan.

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  91. Well it was fun while it lasted. People were pretty creative with some of the funny video they were making. Crazy how quick it took to shut it down.

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  92. “Good.” signed Literally Everyone

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  93. Text-to-video generation seems kind of dead in the west. China is much more enthusiastic about it while it's a PR nightmare here. If it ever finds its way into large mainstream productions it'll happen there I think. In the west it seems just like an extremely expensive toys no one really cares about. And with investors getting a bit more cautious I'm not surprised they are cutting back there.

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    Replies
    1. In China, labor costs are overwhelmingly cheaper than in the usa.. so there is even less merit in China. Instead of making Sora create a video, you can just make a person do it.

      Delete
  94. Did Disney basically pay them for market research?

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  95. Other companies make billions and do layoffs so..? Lol ok

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  96. Can’t read it, privacy filter blocks it out. Anyone have a link that works?

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  97. Openai have been a joke for a while compared to Gemini/Google. I mean openai have data from their partners or whatever. Google... Is fkin Google, Gemini have access to fkin Google, that's is huuuuuge.

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  98. They're right to do so. Afterall he is a Keyblade master, they shouldn't shutter him.

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  99. Sora hasn’t been cool since KH2

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  100. There's one thing people would want to use Ai and it's the one thing that's they've gate keeping.

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  101. “What you made with Sora mattered.” I disagree.

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  102. The fact that there’s an OpenAI ad right below this headline is…amusing

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  103. Honestly, this is good news for literally everyone but one OpenAI and its a sacrifice we're all okay with.

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  104. What was Disney’s plan here trying to avoid a legal battle they might lose surrounding use of training data?

    Because otherwise, this was just creating competition.

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  105. Disney fold and Open AI cant aford pay the money Disney is asking for the character licenses and/or be in an intense and expensive copyright lawsuit they most likely gonna lose.

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  106. Pop goes the…bubble?

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  107. What does this mean? Sora was in bed with Disney?

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  108. Any of you guys hear a bubble burst?

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  109. Is stuff like Sora still only capable of making like 4 second videos?

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  110. Let me be the first to say: that sucks. It was/is the best AI video creator at the moment. This won’t cause a trend, we’re just losing the best one.

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  111. Love AI slop more than human slop, so this is concerning.

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  112. AI companies will just shift focuses. You cant do it all under limited resources, but each company is starting to find their marketplace and through that will capitalize on investments and keep the milk tits coming.

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  113. I wonder if they’re asking WDI to look into doing it in-house?

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  114. Probably suing OpenAI for naming it Sora and won the key /s

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  115. Imagine generating 24-30 images a second to produce a video in any kind of reasonable timeframe at this point in technology, and thinking it could be financially sensible.

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  116. The world is healing

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  117. I’m happh thank you now shut down Suno. Let the good people win.

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  118. Finally some good news

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  119. Maybe they'll only let the US government have access to it 😀

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  120. I wonder if the AI market crash is going to coincide with Trump trying to derail or outright steal the elections in November.

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  121. It’s actually insane how ignorant Reddit users are. They’re killing an app that bleeds money to focus on the core AI products that are designed to take your job.

    This is bad news for you. You should be rooting for them to keep heading in the wrong direction.

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    Replies
    1. Don’t worry. They are killing an app that bleeds money to focus on an app that haemorrhages money while building a billion dollar scaling law Potemkin village that will Enron slouch just long enough for the first IPO lockup period to expire. Then all will be revealed and dutifully divested.

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  122. Like rats fleeing a sinking ship.

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  123. Something fishy is going on here.

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  124. That's good, I was worried they were just shutting down public access but still doing this deal and selling access to companies.

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  125. Stupid buy anyways, the literal second a competent administration gets in office, it would be a copyright landmine.

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  126. So the bubble burst has begun

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  127. HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA

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  128. Is this the beginning of the AI bubble popping?

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  129. Wonder if that means the lawsuit is back on the table

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  130. Bro when is sora actually stopping tho 😭

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  131. God I can’t wait for AI to just collapse already

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  132. Does OpenAI have a non-governmental plank left? Everyone I talk to professionally is about Anthropic, and in no small way.

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  133. Don’t blame them. Anyone follow Sergio Cilli on IG? He attempts to “direct” AI actors, including Sora twice a week and they are the highlight of my week. I think last week he had an AI actor audition with its favorite scene from Shawshank Redemption— it was a scene about catching a kite that it insisted was in the movie. 🤣🤣

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  134. I guess this isn't surprising and, in a way, it's good news. I keep waiting for the AI bubble to burst but also wonder if that'll ever actually happen.

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  135. Oh yay it's all falling apart for openai

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  136. ironically, the only thing I saw from sora ai was things mocking the disney movie format.

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  137. It’s like no one read the freaking article. They’re still going to generate videos, they’re just shutting down the stand-alone Sora app. Will definitely just be integrated into the main ChatGPT app

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    Replies
    1. You could look at it that way, but given that Disney pulled their investment, it really seems like the service is shutting down. If it were just being integrated into GPT, they wouldn't need to use the phrase "terminating the service." Sora reportedly burned through 16 million dollars a day, and it's hard to see how a business model like that can stay sustainable.

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  138. It makes sense, Sora was expensive as hell for OpenAI and Disney can just go with Google's Veo products instead.

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  139. AI is totally the future, you guys! It's inevitable, we swear!

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  140. Sam Altman is so full of shit. People should stop listening to this guy, he's just another broligarchy con man liar

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  141. Good news. It's insane the amount of money that is being funneled into a big pile of garbage, big companies like Disney backing out might just help other companies see it.

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  142. Bubble is getting ready to burst.

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    Replies
    1. Many will follow. And that's good.

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    2. It’s very good! Nobody wants AI. Seeing it fail will give us all immense joy!

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    3. For research/science and just as a tool it's great. But it should not replace the human mind.

      I'm so woried humanity will be declining like that movie Idiocracy

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  143. Somthing tells me the burst is right around the corner

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  144. They are ending sora? That was really fast! I can't imagine they made much money and were bleeding fast.

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