Jif Just Made New Squeezable Peanut Butter, So You Don't Have to Use a Knife.

Jif Just Made New Squeezable Peanut Butter, So You Don't Have to Use a Knife

Say goodbye to the PB-covered utensils lingering in your sink.

(via Thrillist)


For a while now the Smucker's squeeze jam has been sitting on the shelves looking absolutely ridiculous beside its traditional peanut butter counterpart, which has remained stubbornly jarred.

But the J.M. Smucker Company announced on Monday that its crunchy/creamy household staple is finally going modern by virtue of its very own squeezable pouch.

Jif, which is pronounced with a J, not a G, by the way, will be available in a squeezable pouch nationwide come July 2020, according to a press release. You know what that means: 1) The Golden Age of Ants on a Log, 2) fewer utensils to wash, and 3) you can now yell at your young kids to make their own damn sandwiches.

“With our new squeezable pouch, we’re making it even easier and quicker for Jif lovers everywhere to get their Jif fix," said Rebecca Scheidler, Vice President of Marketing for the Jif, in the release. "No more ‘peanut butter knuckles’ when you’re trying to get the last ounce of goodness from the bottom of the peanut butter jar -- No knife. No spoon. No problem!”

OK, small problem, though: The amount of PB per pouch. It's 13oz -- about the same as one of those short jars of PB -- so you'll need to stock up if you consume the stuff at a spoon-out-of-the-jar rate. I can imagine the squeezing aspect doesn't help with portion control, either.

Ruby Anderson is a News Writer at Thrillist. Send your tips to randerson@thrillist.com.

Comments

  1. I also like mine extra chunky and this would be too thin for me. But great for those that don't like quality Peanut Butter!

    ReplyDelete
  2. If it ain’t chunky and crunchy it ain’t peanut butter. PASS.

    ReplyDelete
  3. But there is such joy in opening the jar and being the first one to put your knife in.

    ReplyDelete
  4. Also works as toothpaste.

    ReplyDelete
  5. I use creamy and add nuts separately. PB jars can be washed and reused. Make squeezable package recycle friendly and I'm ok with it.

    ReplyDelete
  6. Awesome! More plastic!

    ReplyDelete
  7. Cool, now it can be mainlined directly into my mouth!

    ReplyDelete
  8. Give me a jar and keep the tube - yucko

    ReplyDelete
  9. Extra environmental pollution. Great.

    ReplyDelete
  10. No comments ◔_◔
    Ingredients
    Made From Roasted Peanuts And Sugar, Contains 2% Or Less Of: Molasses, Fully Hydrogenated Vegetable Oils (Rapeseed And Soybean), Mono And Diglycerides, Salt.

    ReplyDelete
  11. Yes!!!!!!!❤❤❤❤❤

    ReplyDelete
  12. Sorry, just no thank you.

    ReplyDelete
  13. They been had this in jail. When you were waiting to see the judge you got white bread, and a squeeze pack of peanut butter & jelly. You also got an Apple. The Feds on the other hand bought you a Sub and a Pepsi. Oooops too much info. ;P

    ReplyDelete
  14. Jif also like to add a ridiculous amount of sugar to their peanut butter. Peanut butter should simply just be peanuts.

    ReplyDelete
    Replies
    1. Exactly. It’s processed within an inch of its life too and has added palm kernel oil and all sorts of crap.

      Delete
  15. but you'll need 10'' wrists

    ReplyDelete
  16. Where’s the crunchy?

    ReplyDelete
  17. I think we know what’s going to happen here

    ReplyDelete
  18. Game changer. (•ิ_•ิ)?

    ReplyDelete
  19. but you still need to use a knife to spread it properly on toast...

    ReplyDelete
  20. About damn time!!!

    ReplyDelete
    Replies
    1. it’s probably more soft, so even spreading it with a knife will be easier. I just hated hard peanut butter on toast. It would not spread right!

      Delete
  21. um... what about chunky peanutbutter?

    ReplyDelete

Post a Comment

Stay informed!