Facebook to change its name next week, report says.

Facebook to change its name next week, report says

The name change might have something to do with the metaverse.

Facebook, the social media company that's been a massive part of our lives for the last decade or so, might not be called Facebook anymore. The change may happen as soon as next week.

The news comes from The Verge, which quotes a source with direct knowledge of the matter. According to the report, CEO Mark Zuckerberg will talk about the name change at Facebook's Connect conference, scheduled for Oct. 28, but the announcement could happen sooner than that.

There are very few details about what the new name may be, or whether it's going to be a complete rebrand of Facebook, the service, or perhaps a rebranding of the company while the product stays the same (think Google's Alphabet moment). According to the report, the name change is secret to all but few employees, and it could have something to do with Facebook's recent focus on the metaverse and the company's VR service, Horizon.

Facebook has all but conquered the social media world, and if the company wants to expand, it has to look beyond its current core properties: Facebook, Instagram, and WhatsApp.

Given Zuckerberg's focus on virtual and augmented reality in recent years — he did literally say in July that Facebook "will effectively transition from people seeing us as primarily being a social media company to being a metaverse company" — it's likely that the name change will have something to do with that. And given the amount of (not undeserved) bad press and lawsuits Facebook has seen in recent years, the company might feel it's time for a fresh start.

I've reached out to Facebook and a spokesperson told me the company doesn't comment on "rumour or speculation."

Comments

  1. Being sooooo busy trying to change the name while they can’t even hold up their own servers. Not to mention the huge problems with the algorithms.
    But yes, let’s make our priority changing the name. We’ve all seen how great that worked for famous names in the past, for example snoop dogg (he really did change his brand name to snoop lion but that ain’t happening), and now Kanye west changing his name to Ye. As in: Ye right that’s not gonna work ;D

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  2. And yet here you are, using Facebook

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  3. Book Face like Michael Scott called it.

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  4. *activate smile algorithm 1.2*

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  5. How will they top Alphabet?

    Oh, I get it … Pre-Alphabet

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  6. How about Fakebook? Only one letter to change.

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  7. The new name should be Hatebook

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  8. New name: « how do I wash away all of the bad press and dwindling reputation without doing fundamental changes to the way of doing business ? »

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  9. The new name is going to be, "Big Brother."

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  10. It will become Face

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  11. My opinion doesn’t matter: but I love it as “FaceBook”. My face on a digital book

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  12. To anti-social media ? ;D ;D ;D ;D

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  13. I love the SpongeBob reference

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  14. Main goal - direct connection between people around the world, so name should reflect it

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  15. Not what it was. A good way to connect. Now full of repetitive old stories, adds and fake, foolish videos that the same people make.

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  16. Bill Gates just paid the fines and left Microsoft as is....

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  17. Good name (Gossip Page ) !!

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  18. We are the firsts to know.
    Huraaah

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  19. Close the dame thing

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  20. Trying to rebrand their way out of regulation?

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  21. Facebook rebranding - nah, it'll never run; concept doesn't have legs.

    **The above humour is brought to you by Horizon Worlds.

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  22. I thinks its "ButHole"

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  23. The Official Cyber Diary

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  24. It’s on the verge..

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  25. Home book
    Or self book

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  26. Farcebook might be appropriate

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  27. Shitbook is still available

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  28. I think it will be Fact Checkers

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  29. Suitable Name.....Mark Book.
    Logo's - mark passport Size photo's....

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  30. Brainf*ck is a good name.

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  31. I am sure its because the current name is too difficult to spell for 90% of the audience..

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  32. He will change to FAKEBOOK >.< >.< >.<

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  33. Are they consulting with Ye on effective name change strategies?

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