Apple launches Vision Pro, its first-ever augmented reality headset | Mashable.

Apple launches Vision Pro, its first-ever augmented reality headset

It finally happened: A whole new product category for Apple.

Apple's Reality Pro is finally real. Credit: Apple

Attention, everyone: Apple has a new product category.

On Monday, after more than an hour of updates everything else Apple, the company CEO Tim Cook announced Apple's first-ever augmented reality headset, the Vision Pro.

Vision Pro, announced as a "one more thing" near the end of the event, is a headset with a see-through display and a fully 3D interface controlled with your eyes, hands, and your voice.

Apple Vision Pro
The virtual objects even cast shadows onto the real objects in your field of vision. Credit: Apple

The idea is to see your apps and experienced mixed up with the physical objects in front of you. And you can control how much of this digital reality seeps into the actual reality by turning the crown on the headset's side, similar to the crown on the Apple Watch. Tim Cook calls this "spatial computing."

Apple Vision Pro
The Vision Pro is controlled with your eyes, hands, and voice. Credit: Apple

Apple places great emphasis on the fact that you're not isolated from the outside world while wearing Vision Pro. For example, when you're fully immersed into a virtual experience, and a person comes near you, they'll be able to see your eyes, and you will be able to see them as they enter your mixed reality.

It's tough to say how well all this works without trying it out, but Apple placed great emphasis on how seamless these experiences are, as if all your apps, such as video players, FaceTime chats, and photo apps, are just new, fully customizable, virtual parts of your reality when you wear the Vision Pro.

In one example, you can resize the video display in front of you with a simple two-hand gesture, and Apple will automatically dim the lights in the back, create a nice soft glow around the virtual display, and surround you with Spatial Audio. Sounds...well, immersive. Oh, and 3D movies are supported, too.

Apple Vision Pro
23 million pixels, for your eyes only. Credit: Apple

Apple brought Bob Iger, CEO of Disney, to announce a few things Disney has created for the Vision Pro. These included watching the Mandalorian on a virtual display placed in the virtual world of Star Wars or watching a basketball game in 3D from an isometric perspective. Disney+ will be available for Vision Pro at launch, and Iger said the company will have more announcements "in the coming months."

To do all this, Apple put a lot of effort into making the Vision Pro lightweight, yet powerful. The display system consists of two micro-OLED displays with a total of 23 million pixels; that's more pixels, Apple says, than a 4K TV has. Video is rendered in true 4K resolution with wide color and high dynamic range. A number of cameras, both on the inside and outside, and Lidar scanners, are there to track your eye and hand movements and scan the environment. The headset also supports spatial audio, and can scan your room to deliver an immersive audio experience. It's all wrapped into a fairly elegant aluminum and glass enclosure, with a seemingly comfy fabric strap that keeps the headset on your head. And if you wear glasses, you'll be happy to know that Apple has partnered with Zeiss to create optical inserts that magnetically attach to the headset's lenses.

Apple Vision Pro
An all-new chip called the R1 is there to make everything appear seamless. Credit: Apple

It's all powered with an Apple M2 chip, running in parallel with an all-new chip called R1 that processes input from the cameras, sensors, and microphones on the device. In simple terms, the M2 takes care of the computing, while the R1 makes sure that everything runs smoothly.

There's also an all-new eye scanning system called Optic ID, making sure that only you can access the headset. On the other hand, apps cannot "see" what you're looking at, which is good for privacy.

In terms of battery life, the Vision Pro will last two hours of use with an external battery, connected via a cable on the side. Apple says that this makes the headset lighter on the head, which is true, though it has to be seen how much of a nuisance the cable and the attached battery really are.

Of course, it's not just Apple that's creating things for the Vision Pro. The headset will come with support for numerous third-party apps, and Unity games and apps are supported as well.

As predicted, the Vision Pro is not cheap, and it's not actually coming very soon. It starts at $3,499, and it will be available "early next year."

More in Apple

Comments

  1. To everyone reading this I'm a musician and I wish to be followed by you 🤍🤍 it could mean a lot ❤️❤️🙏🏿🙌🏿

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  2. Hololens was priced $3000 and had crappy software and less apps. It’s like Apple took over the project and presented it better. Can’t wait til they have a not so Pro version of this.

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  3. Now? How much for this immersive experience. I once paid $2300 for a 8K Mac in 1983.

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  4. Why don’t these companies get it? The majority of people don’t want to walk around with VR or AR tech on their face in front of their eyes. It will be a fad, just like every other product like this. Wear for a couple of days and then collect dust at the back of your wardrobe.

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    Replies
    1. The fact that you can see the users eyes from the outside, and that the user can see the environment around him/her, makes this less of a problem. I think it's obvious that AR/VR will become enormously big technologies in the future, that everyone will be wearing devices like that, that it will to a large degree replace laptops, mobile phones, screens, etc... but while this Vision Pro is amazing compared to everything else on the market, it might not be enough to make this a big consumer product just yet... it's too expensive for that, and still looks a bit bigger than I expected.

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    2. same thing was said about a phone

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  5. $3500 and you have to carry a wired battery pack in your pocket? Guessing they'll charge another $100 for a belt clip. 🤣 Can't wait to see the lineups to buy it on day 1

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    Replies
    1. it was done to reduce the weight on your head. The battery is heavy.

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  6. I'm wondering if it will work with glasses, or will it cost even more to change the lens to prescription. You can do with with the PSVR2

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    Replies
    1. they have magnetic lenses that attach for people with glasses. Extra for that I'm sure

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  7. In terms of battery life, the Vision Pro will last two hours….

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    Replies
    1. that's the only downside I've noticed. Have to buy extra battery packs to stay portable.

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    2. The battery can be charging while in use.

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    3. or all day if plugged in. No issues if sitting at desk using your MacBook on a 100” monitor or watching a movie on your couch.

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  8. Yeah this looked amazing, until the price showed up.

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    1. the price is nice for what we are getting. otherwise it would just be another cheap headset. This is a push Forward.

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    2. I think $1500 would have been an acceptable price to pay for an amazing AR/VR headset... $3.499 is just too high, I can't see it becoming a big consumer product at that price.

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    3. Definitely not for the average consumer. $1500 is enough profit for them with the amount of cameras/sensors and new chips they put in each goggle. I was expecting an easy $4000 product. meta quest has a $1500 headset, you will see the difference.

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    4. Meta had already lowered the price down to $1100 for the Meta Quest Pro in January, just 3 months after release, so I suspect it wasn't selling much at that price. And that headset was so expensive that they aimed it mainly at developers/prosumers and not ordinary consumers.
      I was ready for a price of $1500-2000 for this new Apple headset, had read rumors that Apple was even considering to sell it at cost, to win over this segment of the market... but at $3.500 it becomes too much of an luxury product, and I think the price will exclude the vast majority of potential customers.

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    5. Definitely a luxury product and I expect nothing less from apple.
      As a photographer/filmmaker, I can utilize these features for pre and post production which will make its money back fast. Especially with future apps from indie devs, I'm looking forward to it.

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    6. Yes... I am a music composer and producer and am excited about how this could be used with Logic Pro... I have an Mac Studio Ultra, and would love to be able to remote control Logic on my Mac through hand gestures and eye movement with this device. It's definitely an amazing device... but I think the price is too high... where I live(Norway) it will probably be around $5000 including taxes and fees...

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  9. Rather have a set of regular styled glasses with ar/ vr that also have the option to switch prescription lenses too

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  10. The price will drop and quickly. Apple needs mass consumer buy in.

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  11. Destine for failure

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  12. I love coming here to read the comments from the “experts” who have never even touched the device but are ready to call it a failure. “Experts” LMAO!!!

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  13. And stock tumbled!

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  14. Visual lobotomy in aisle 4

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  15. this day is here https://www.youtube.com/watch?v=E3yARIfDJrY

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  16. Starts at $3500 💀💀💀

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  17. Sorry but I will never buy an apple product, this company has horrible ethics

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  18. Yup totally not buying this now 😬

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    1. Not buying now for sure , they are about to star selling them next year , fall maybe 😂

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  19. bro $3.5k for 2hrs of battery?

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    Replies
    1. Battery sold separately 🤣

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  20. Imagine the porn on vision pro

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    Replies
    1. I cannot imagine something else than Pr0n

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    2. Come on dude... Just enjoy the joke

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  21. Very worth it i can say

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  22. I truly think this is almost as big of a moment as the original iPhone launch was. I had 0 intention of purchasing this prior to today and expected the first iteration to be lacklustre; I will now be a day 1 buyer.

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  23. Apple keeps bringing out ridiculously priced products because they know their “fanbase” will buy it even when they’re clearly being ripped.

    For $3499 that shit better let me see into the future.

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  24. If that’s the starter price it really isn’t that expensive

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  25. Does the “I’m rich” app come built in, so it shows on the external view instead of the person’s eyes?

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  26. https://imgur.com/a/9qYxB9e

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  27. Ill have to wait for the stolen ones for cheap on Fb marketplace

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  28. Was expecting some where close to 5k. Looks pretty damn cool. Wonder if this would be eligible with Apple Pay Later

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  29. That’s adjusted for inflation. It would be $499 today.

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  30. Anyone have a side by side comparison with Meta Quest 3?

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  31. apple thanks it's ok I will wait to buy it on discount on ebay.

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  32. That mean that another bull run is coming? Cuz I don’t know how people is gonna buy them if they are just making it by buying food…..

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  33. We just saw the death of apple. After spending some time with ai i don’t see how they could have an event this pitiful. Im not eve the slightest bit excited about the headset, and to ad to the disappointment it’s almost 4 grand. When they called steve to save apple they were doing exactly what they are doing now. Steve made products for the masses.

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  34. I love two things: the mandatory "ninety-nine" ending and the "starting at"

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  35. Hoping this is not Apples first L since its inception considering how complicated this product is

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  36. Cool and good looking, 😱 = $3,499 & 2 hours > 1 movie
    If you can AR+VR just own = $1000 better >> wear diving glasses, no kidney red marks on face

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  37. At this point , if the glasses didn’t look like that it wouldn’t be apple imo 😆

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  38. The people who want this probably bought the 900 dollar mount with the 700 dollar pc wheels.

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  39. Not bad considering you can almost replace a computer with it all together.

    But still yikes lol

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  40. This device will certainly keep optometrists busy with vision-related issues!

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  41. When will the porn hub app come out?

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  42. but the real question is, can i watch anime on it?

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  43. I think it’s too expensive to ever be a widespread success. As an example - education will probably keep developing apps for the much more affordable quest 2

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  44. For that price it better correct my astigmatism

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  45. Apple really do be testing my loyalty here

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  46. Is the recession over then?

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  47. Pre orders dates?

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  48. we know you’re gonna drop a vid like “i’ve had the Apple Vision Pro for 2 years now, let’s review it!”

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  49. apple completely sucked me out of the presentation when they announced that price

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  50. Who can afford this headset in these economic trying times?

    Only hardcore apple maxi’s!!

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  51. That’s a pass for me. I was excited for this! But, I’ll just get the Meta Quest 3 instead. Not enough features in this to justify a $3500 price tag that I can’t do or I needed to do on a quest.

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  52. Hmm…interesting. I think I like it.

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  53. Watched the whole presentation regarding this. No other headset has anything compared to the absolute beast of this so I’ll go for it, when compared to meta pro it seems way better and especially no other company can make it like vision pro due to 5000 patents for anyone super surprised about the price, it’s apple so idk wtf you were expecting, if you want something similar but not as perfect, go for meta pro, they recently lowered their price.

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  54. It has a “cable to backpack” feature for extended battery life. For that price I hope it comes with a jet pack too 😳.

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  55. Need a limited edition one shaped like an Iron Man helmet…

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  56. One day AR will be normal. The implications of that are endless

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  57. Daym that's expensive. That's a house in some parts of the world 🤣

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  58. Anyone want to gift me this, plsthx?

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  59. When I saw the video showing people wearing this all the time my first thought was:

    We're doomed as a society.

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  60. Gadget madness! Will try this out in 2025. I use my 3k to load my coin 🏃🐝

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  61. I like the features but the price tag speaks loud🤷

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  62. APPL at all times highs today 👀

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  63. Then the next year Vision Pro 2,3,4 Vision Pro Max Pro +6 etc. Making your original obsolete ever year lol

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  64. Glad they didn't ask for a leg or an arm...

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  65. —————

    😖: that’s like, more than rent money!

    🏎

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  66. Very affordable price for most Americans.

    I expect these will be as common as televisions one year from now.

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  67. I don't think it's worth the money 💰

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  68. I wonder what the folks from Meta are thinking about this launch... maybe quit? 😅

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  69. 2 hours of battery life... 3500 dollars... NO

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  70. I can't wait until the 32X comes out!

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  71. Forget it, I'm not buying it :(

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  72. Great product, niche pricing!

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  73. These prices are more than rent in NYC

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  74. That's 67 480,49 in South African Rands😂🤣😂🤣😂

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  75. These better lemme see Jesus for that price

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  76. I could retail buy 1,000 pounds of Honeycrisp apples at that price 🍎🍏

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  77. press f for apple

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  78. Well that'll limit it.

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  79. Does that include a box.

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  80. It better have x-ray vision for that price.

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  81. better let me see threa clothes ong

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  82. Buying this next year.

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  83. I would have bought it even for $5500.

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  84. Still buying it

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  85. got me GEEKED. I ain’t paying that

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  86. Apple still to announce … The strap which goes round your head is an extra $79

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  87. Next year. What the - - - - . & it maybe $4000 by then.

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  88. Apple products and prices are jokes (compared to the performance and what they offer)

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  89. Charger probably not included in the box

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  90. WHAT

    WHAT???

    NOO

    THEY CANNOT BE SERIOUS

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  91. Wow what a deal

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  92. With this price tag this will be @apple's biggest flop ever!

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  93. That’s something!

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  94. Did they miss a dot??

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