Reddit's new API pricing could kill its most popular app | Mashable.

Reddit's new API pricing could kill its most popular app with a $20 million bill

Apollo is an extremely popular Reddit client. It could cease to exist thanks to Reddit's API pricing plan.

Reddit has decided to start charging for its API. The pricing may kill its most popular third-party apps. Credit: Jakub Porzycki/NurPhoto via Getty Images

Twitter isn't the only social media platform setting fire to it's third-party app ecosystem in an attempt to monetize its API.

Christian Selig, the developer of the popular Reddit client Apollo, announced on Wednesday that he may soon have to shut down the app because of Reddit's new API pricing structure.

In a post on Reddit(opens in a new tab), Selig explained that he's been talking with the company since it announced its plan to start charging for API access to its platform. Selig says that in his discussion, Reddit said it would charge a whopping $12,000 per 50 million API requests.

What does this mean for Apollo? The app may very well have to shut down. Selig says that Apollo made 7 billion API requests last month, which would result in a $1.7 million bill just for that 30 day period. He further explained that even if he cut out all free users and went strictly with a subscription-only model, he'd still be in the red financially with Reddit's new API pricing.

"For Apollo, the average user uses 344 requests daily, or 10.6K monthly," he said, further breaking down that each user would cost him around $2.50 per month. Apollo's premium subscription tier, Apollo Ultra(opens in a new tab), currently only costs $1.49 per month or $12.99 per year. There's also a $50 lifetime plan, which very likely would no longer be feasible to say the least.

Reddit first announced(opens in a new tab) its plans to start charging for API access back in April, shortly after Elon Musk's Twitter began doing the same. At the time, Reddit seemed to state that these API changes were mostly being implemented to stop tech companies from scraping data to train their AI language models without any real benefit to Reddit and its users. Based on what Reddit previously said, developers that were specifically using the API to enhance the Reddit experience, like Selig does with Apollo, weren't going to see any real changes.

That appears to no longer be the case as Reddit roles out its new API prices.

The move to monetize its API may feel like déjà vu to developers who also just dealt with similar API pricing issues with Twitter. For Reddit, the need to monetize its API may be a case of a company looking for additional revenue streams just as its about to announce an IPO later this year.

Redditors have not taken kindly to the actions of the company, however. Selig's Reddit post about the yearly $20 million fee that would likely kill Apollo has been the top post on the website for hours now. Users have been stating that they would simply stop visiting Reddit altogether if it killed Apollo and the rest of its third-party app ecosystem with this new API pricing structure.

As of publishing, Selig's post has more than 124,000 upvotes and 11,300 comments.

"Bye Bye Reddit then," wrote one Redditor with a top upvoted comment. "Without third party apps, I'll abandon Reddit like I abandoned Twitter."

"It’s been a good run folks," replied another.

More in Social Media, Twitter, Reddit

Comments

  1. why is this Apollo at necessary when it isn't doing anything special

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    1. Cayanan Ave still nothing more than a forced ad platform inserting junk into a platform without paying advertising fees
      how would your like Facebook to insert ads between every comment or message

      Delete
  2. Personally, i hope they go out of business. The only company worse than Steam.

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    1. Wow. You really need to open your eyes to the wider world, if you think Reddit and Steam are the worst companies out there.

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    2. They are the epitome of laziness in the least, and pushing the boundaries of legal responsibility on a daily basis.

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  3. I guess I won’t be using Reddit then.

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  4. Browsing Reddit on anything other than old Desktop version (old dot reddit dot com) + Reddit Enhancement Suite browser add-on + ad blocker is a chore.
    The 'Boost' app on Android is the only mobile option I found and doesn't completely suck, but I guess that won't be an option anymore...

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    1. I'm worried because this is how I use reddit. I've tried to find alternative to reddit but until now I've found nothing that offers the same opportunities for simple conversation. Of course, you have to find the right subreddits too, so you're not drowned in toxicity. If they do something to block old reddit and/or enhancement suite, I will be left very lost.

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    2. I don't believe this affects the desktop version of the site only the 3rd party apps and even they can still exist. They just need to pay an unrealistic amount of money to exist.

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    3. They will eventually remove the old version access. I'm certain of it. Once that happens, I'll be completely done with the site. I just can't imagine using the current UI. It's horrible.

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  5. I really hope RIF doesn't go away but the message its creator put out today has me thinking otherwise. I'll still use reddit on my PC but RIF was definitely my preferred way to browse reddit.

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  6. All of the leeches of Reddit deserve to feel the pain. Get a real job!

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  7. I heard they're gonna double or even triple the jannies pay.

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  8. Reddit is bots arguing with each other. Truly a cesspool of the worse type of people

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    1. LOL yeah, the IGN comment section is light years ahead....

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  9. Reddit is bs. They banned me for talking trash on a post about a guy putting a cat in a blender. Yea, that’s cool moditors. Reddit can go now. They’re headed the way of 4Chan and backing their stupidity with silence.

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    1. Each subreddit has its own mods and they're surely not representative of the entire site.

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    2. I’m talking about the site itself. I didn’t mince words.

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    3. You blatantly blamed Reddit for what a subreddit's mod did. So, yea, you minced the crap out of that statement.

      All that said, you're not wrong about the garbage that Reddit has become. I truly can't imaging going public is going to work out long term for Reddit.

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  10. Reddit clearly learned nothing from Twitter and the death of Tweetbot. Even more so, Reddit would be nothing without 3rd party apps (buying alien blue and making it into the default app) and they're clearly determined to **** over their userbase and all the developers that made them who they are

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  11. Hey all, if you have any questions about this feel free to ask (I'm the Apollo developer).

    Been using MacRumors since before I could code so it's always cool to be on the site, wish it was under better circumstances.

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  12. Doesn’t that seem a little insane?

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  13. Disgusting. Apollo is the only Reddit app I will use.

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  14. So they have chosen death.

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  15. well it's time to stop using Reddit. I will never use the original app, it sucks!!!!!!!!!!

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  16. Reddit is crazy to think this pricing is reasonable. Appreciate your transparency as always!

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    1. They know it’s not reasonable. They want to kill third-party apps, and this pricing is designed with that goal in mind.

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    2. Yep. They don’t want to have to compete with community apps that are vastly better built and optimized for what users actually want. They want to give you no choice but to use their optimized-for-engagement-and-ad-impressions first party site/app.

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    3. Not just better built and optimized, but without their ads. That's all they're aiming for.

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    4. Not just ads but tracking too, reddit wants you to use their app so they can steal as much if your data as possible

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  17. It’s been a good run folks

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    1. This is devastating news as a long time Redditor and Apollo user.

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  18. Their pricing is outlandish. If they don’t compromise or another solution isn’t found, well I certainly won’t be an active Reddit user any longer as I use Apollo almost exclusively.

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    1. Yeah. Reddits main function is comments and reading a thread on the official app is abysmal. I’d probably drop the platform all together

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    2. Yep it’s nothing that can’t be recreated elsewhere. I think there’s going to continue to be more interest in decentralized platforms anyhow.

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  19. Reddit is jealous that you made a better app. Shame on the greed.

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    1. It’s obvious they’re trying to get rid of external apps like Apollo.

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    2. Yeah I mean your IPO is going to look better if your userbase is overwhelmingly using your product's app to interact with it. Having your userbase scattered among a bunch of 3rd party apps isn't what investors are going to want. Sucks because Apollo is incredible, but the writing has been on the wall since the IPO rumors began. This place will get the full corporate sanitization treatment to ensure the biggest ROI. 3rd party apps will be squeezed out with stupid pricing like this

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  20. First it was Twitter, and now Reddit. It looks the era of third-party apps are done.

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    1. The era of convincing investors that all that matters is growth is, for the moment, done. Gotta show those investors you have a path to profitability! And hey if all you have is a platform for showing people ads and an API to interact with that platform, well, maybe charging to use the API will show those investors you have a path towards huge profits even if the ad model is currently not one.

      I suspect that IF reddit actually does have an IPO this year it will not go as well as they were expecting it to when they started planning for it in 2021. They've now missed the window for the kind of "irrational exuberance" they were probably hoping to see.

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    2. The platforms think they are killing 3rd party apps...but ultimately it's their own down that they are bringing about.

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  21. I have had a sinking feeling about this for years. I think it should be taken as given now that no for-profit company will maintain an open API if it's not in their direct financial interest to do so. Reddit had an open API for quite some time, first out of necessity as they didn't have an app and wanted mobile traffic for growth, and then allowed the third party apps to continue a few years. Now that they're going for the IPO they're eager to close out any way of accessing the site that doesn't show ads. Users should be moving to decentralized services if they want to continue to have freedom to access the way they want. Mastodon for example has a completely open API and no profit motive to close it. I worry the next shoe to drop will be IMAP/POP3 for the major email services.

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  22. The shift to paid APIs is going to be such a colossal blunder. Incredible how platform owners are seemingly oblivious to what helped them get their footing in the first place.

    ReplyDelete
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    1. I blame Justin Timberlake. Continuing to do what helped them get their footing isn't cool, a billion dollars is cool.

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    2. "Paid API" isn't the problem - that's perfectly reasonable. Christian even said so himself. The problem is the insane price with no basis in reality. The said to his face that the price was supposed to cover Reddit's costs, and nothing more, and then they bring this shit...

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    3. Well that's the thing, no one prices per call in a way that is actually fair or anywhere even close to market value. That being said for a platform like Reddit where user content IS the product, trading API costs for engagement is a pretty solid financial exchange.

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  23. they really are pushing people toward decentralized apps... Mastodon..Bluesky and more (i assume Reddit clones will pop up soon).

    Enjoy the milking while it lasts i guess.

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    1. I believe Lemmy is the/a fediverse equivalent. https://join-lemmy.org

      Not sure how busy it is at this time but.

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  24. I'm not sure if this will cause a huge exodus from reddit; more likely people will just use reddit less on mobile, begrudgingly on the main app or in safari. But that exodus will likely happen when old.reddit.com is shut down, which is most assuredly next.

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    1. I’ll straight up just stop using Reddit if they go through with their asinine plan. Like you said, old.reddit.com is the only worthwhile way to browse Reddit on desktop, and that’s going away soon.

      These companies need to figure out that social media is a nice to have, not a must have. Facebook and Twitter use is down massively because of all the boneheaded moves they’ve made. Reddit is about to join those dinosaurs.

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    2. Same. I'm gone from reddit if this goes through. Not doubt in my mind. Reddit is unusable for me outside of Apollo. There's old.reddit.com but at this point it's just a matter of time until they kill that

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    3. Ever since Chat became the more common way to message people, I have been using the official app since the 3rd party apps don't have access to Chat. While I'll admit that the 3rd party apps have a lot of nice features over the official app, the official app is totally fine. It's not like I'm using it for more than a few minutes either way. I can still see posts and comments.

      One of the biggest advantages that 3rd party apps have is that they hide a lot of the ads. I don't blame Reddit or any other platform from trying to restrict that.

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    4. Nope. Reddit could have trivially created a new free API with all the ads included.

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    5. People are irritated by the ads — they wouldn’t be spending as much time on Reddit with them — and the end user provides the free content for Condé Nast to exploit.

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    6. Yeah idk how strong I’m gonna be. Zero interest in using the official app but it’s still the default forum for so many of my interests it’ll be hard to stay away on the weekends.

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  25. Dear lord if Narwhal had to be shutdown due to this I would stop using Reddit.

    The main Reddit app is atrocious and obnoxious to use. Reddit in the browser is completely abusive as well with it's constant nagging to use their app.

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    1. NOOO NARWHAL CONFIRMED THEY HAD THE SAME CALL. Heartbreaking.

      I had the same call today with the same pricing. Unfortunately, it looks like narwhal will be dead in 30 days because it would cost me 1-2 million a year which I obviously do not have

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    2. You can block some of the nags using Firefox and uBlock Origin, but not all

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    3. Ugh, looks like that'll be the case. I tried Apollo and it is a great app, but Narwhal won my heart a long time ago and I still prefer it to anything else. It's by far the fastest and most minimal client due to its fun gestural navigation. I guess me spending less time on reddit won't be a bad thing, per se.

      Delete
  26. What do we say kids?

    Don't build your business off that backs of someone else's work... You never know when the rules will change, and rarely do they change to benefit you

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    1. This is mostly what I don't understand.
      Since when did people start to think they have an entitlement to the excess value created by other people's business? Like if a quik-e-mart that's next to a movie theatre started to complain that the theatre put in it's own snackbar and stopped allowing outside food, and now they're going to have to rethink their whole business model, should we really be that concerned?
      Would either business have as much claim to victimhood if Reddit or the movie theatre, just simply closed up their doors and flipped off the lights, instead?
      Sure, it's not exactly the same, and does redefine our assumptions about the internet, but these businesses and entrepreneurs can figure it out. I have faith in them.

      Delete
    2. Since when did people start to think they have an entitlement to the excess value created by other people's business?

      Well, if one business says "hey we're looking for people to come and use our free service to build third-party businesses that will help us both grow" - it's not really that crazy for those businesses to complain when the term changes? To use your example - it's like if the movie theater explicitly said "hey, we'll give free promotion to any quik-e-mart that wants to move next to us and sell snacks", and then, after a mart had been up and running for years, then said "ok we're going to ban outside food now, sucks to be you".

      Delete
    3. I mean what part of "free promotion" would lead someone to think it'd go on forever?
      If the terms change, and you never had a contract, why think you have any right to complain?

      Delete
    4. ...you could say this about literally any business though - I'm struggling to think of any that is totally independent of other companies or organizations. If I have a business selling widgets and I rely on supplier X to produce widget parts, I can complain when they suddenly jack up the price thousands of times. If I have a business that relies on traffic from a nearby highway, I can complain when the government decides to bulldoze that highway. And in cases like this, where it's clear that the decision is being made for the purpose of driving third-party apps out of business, I think both the creators and users of those apps have a right to complain.

      No one's saying that there should be legal action or that Reddit isn't allowed to do this or that it's some crime against humanity - but we can all certainly complain that this site is being made worse solely for the profit of its shareholders.

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    5. Like if a quik-e-mart that's next to a movie theatre started to complain that the theatre put in it's own snackbar and stopped allowing outside food, and now they're going to have to rethink their whole business model, should we really be that concerned?


      It’s more like a movie theater inviting someone to set up a snack stand in the lobby. Then after a few years, the theater arbitrarily kicks them out to sell similar, but worse, snacks and bans outside food. Sure, it’s the theater’s right to do it, but it’s objectively a worse experience for theater goers.

      Delete
    6. If someone let me set up a business inside their business, I'd ask for a contract.

      Delete
    7. Okay, and? Nobody’s saying a contract wouldn’t have been better or that Reddit is obligated to offer free API access in perpetuity. We’re just saying from both a developer and user experience perspective, the decision sucks.

      To keep with the analogy, the theater is free to say “we want to be the only ones selling snacks now.” But theater goers are equally free to say “yeah but we liked the other guy’s snacks more,” and the snack stand owner is also free to say, “sorry everyone, I also wish I were still allowed to sell you snacks.”

      That’s all that’s happening, here. Reddit can make whatever decision it wants, that doesn’t mean the rest of us have to like it.

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    8. No. It’s not. Reddit offers the same service as Apollo. It’s like a movie theater saying you can set up a snack bar next to our in the same lobby but eventually we will charge you per customer you get from our movie theater. That’s exactly what’s happening now.

      You don’t use Reddit to get to Apollo. You use Apollo to get to Reddit

      Delete
    9. I believe the Apollo technically predates the official Reddit app, so if “snack stand” = mobile app, the analogy stands.

      Regardless, analogies are rarely perfect 1:1. My broader point remains.

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    10. Your broader point being that Reddit can do what it likes but we don’t have to like it?

      Agreed.

      The reality is Reddit is the source of the content all Apollo does is repackage it.

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    11. Well, actually, Reddit users are the source of the content. All Reddit is doing is repackaging other people's work, then being mad when a third-party does the same.

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    12. Because this is how internet platforms and open APIs have worked for decades.

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    13. ??? Content on Reddit is 100% user-generated.
      That's literally building a business off the backs of someone else's work.

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    14. To say nothing of the enormous amount of work done by the unpaid mods of every single subreddit.

      Delete
    15. Excellent point. Like Twitter, Reddit begged developers to make apps for them and only grew because those developers worked hard to please the users. And the users and the mods are out there providing free work. And Condé Nast (which owns Reddit now) wants to IPO it and make billions of dollars off other people’s efforts.

      Delete
  27. The pricing is clearly arbitrarily high to shut down 3rd party Reddit apps. I'd be curious to see how Reddit's userbase declines as a result. I find their website and official app to be unusable. If I can't use Apollo to access Reddit, I'd sooner just stop using Reddit.

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    1. It's the "enshittification" lifecycle.
      Use free content to offer your customers benefits, then once they're locked in, use your customers to offer your producers benefits, then once they're locked in, hold them both hostage, and charge everyone an access fee.

      Delete
    2. Exactly right, enshittification. Reddit is deliberately killing third-party apps. If they were just concerned about apps blocking their ads, they could have created a new free API with ads. They chose not to do that.

      The thing is, nothing Reddit does is special. It's just a really big messageboard, and it's so big there aren't really communities, where you know and recognize other people. So everybody could just simply move somewhere else.

      "But the network effect!" you may say? History lesson-- before Reddit, there was digg. Digg pissed off its users and they all moved. Digg is dead now. Why did everybody move to Reddit? Because digg kept messing with the UI and enshittifying it with intrusive advertising. Before Reddit, digg. Before Facebook, Myspace. The network effect isn't as strong as you think.

      Circle of life, yo.

      Delete
    3. they could have created a new free API with ads. They chose not to do that.

      What?! That's not how APIs work, like, at all

      But I agree with the rest 😊

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    4. Ads, by law generally, have to have some sort of indication they are ads. So any app developer could easily just not show the ads by filtering on that. They would have to have some sort of enforcement system outside of the API structure to make sure client developers don't do that. All that is a lot more hassle than just charging for the API and if the client wants to pay for it with ads, they can do themselves.

      Delete
    5. Theoretically, Reddit could embed some kind of tracking pixel in the ads that calls home whenever the ad is shown by the client app, so any wholesale filtering would cause the developer's API account to be quickly suspended. The app developer would also have to block users who were filtering it at the client end, of course.

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    6. Like I said, it can theoretically be done, but it's a lot more hassle to achieve the same thing. A couple examples of complications:
      1. Strip out the ad and just ping the tracking pixel. This would be incredibly easy honestly and almost completely defeats the approach.
      2. On the other side, it is often needed to retrieve API results that might never be shown, such as preloading top results, or alternative tabs, which the user might never open. Limiting this is another complication.

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    7. The Terms of Service for use of the API would have to involve Reddit saying that ads can't be filtered by the app. And reddit would have to be willing to cut off access to developers who refuse to play ball.

      So it absolutely could be done, which does strongly suggest that this is more a ploy to get rid of third party apps altogether for some reason rather than an actual attempt to raise money.

      Delete
    8. This is pretty much exactly what I said, you CAN do that, but then you have to enforce it outside the API. There are also more issues with it. What happens if you call the API for results that are never shown (such as pre-loading data for performance)? Do you have to show that ad somewhere? Should they include more ads on other calls? Do you have to indicate on another API which ads were actually shown to the users? What do advertisers pay for, ads shown? Ads in the API?

      All of these are solvable, but ultimately only provide limited value compared to just allowing client apps to use adds to fund API fees.

      Delete
    9. I doubt they’ll see a significant decline, really. An Apollo lifetime user myself who would hate to see the app go, but realistically I think a good portion of the users will jump to a web interface or the official app once the users initial frustration dies down.

      There isn’t anywhere especially viable to go at this time. Maybe in the future Lemmy or something will grow into an alternative, but right now Reddit seems relatively safe from major competition to me.

      Delete
  28. Christian’s app is so good, it’s the only reason I use Reddit still. I sure hope they resolve this shitshow.

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  29. Anyone paying for Reddit Premium should have free API access.

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  30. Wtf reddit? Greedy move to be sure. Hope the negative press they’re getting forces them to change this plan. Talk about ways to alienate your base.

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  31. I know if RIF can't be used any more, that my reddit use is going to drop a ton (maybe completely) if I can't use my phone. It was easy enough to quit twitter and facebook. Reddit can be next.

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  32. There is nothing stopping the developers from charging end users for the cost of their API calls. If it averages out to $12 a person per month or some shit make that the cost of the app. I would personally pay it. When you use third party apps you not seeing ADs or anything else reddit uses to monetize.

    There is not much more annoying then nerds that think every service should be 100% free with zero ads. This shit costs money dawg. Reddit has never made a profit.

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    Replies
    1. It's great that you're willing to pay $12/month to support an app. Surely you understand you're an outlier. Most people aren't willing to pay anything, ever, under any circumstances.

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    2. Pay the price or use the app with ADs. The choice is pretty simple. We all know everyone in this thread saying they will never use reddit again are lying. Companies have to make a profit at some point. They can't spend venture capital money in perpetuity. I don't think my take is controversial. Just stating facts.

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    3. Just like all the people who dropped twitter are lying? You realize what the economy is looking like right now? It won’t be hard to drop Reddit if they have to pay, be forreal

      Delete
    4. Do you have numbers on all the people that left twitter? Some nerds left for Mastadon and that's about it.

      You don't have to pay for reddit. Their site and app is free to use. I use Boost on Android but the regular Reddit app is still really good.

      Delete
    5. The regular Reddit app is garbage. It’s the worst Android-style UX vs Apollo with the best iOS-style UX.

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    6. I fully plan to use their website and block all the ads.

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    7. I highly doubt that ads on a single random Reddit app has the sort of userbase to net $20mil an year.

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    8. You're right that companies have to make a profit, but you can't force people to pay by eliminating the things about your ecosystem they like. It doesn't work that way. We'll just leave. Nobody needs reddit.

      You think we're lying, but I know I'm not. Apollo is the only way I use reddit. If it goes away, then reddit might as well be gone.

      Delete
    9. I'm someone who uses Apollo more than any other app on my phone, by far. More than streaming services I pay for. And I still wouldn't pay for a subscription on it for mainly one reason: not giving reddit money out of principle. That, and honestly, this is exactly what might make me quit reddit and maybe that's for the best.

      Delete
    10. The bigger issue is that Reddit is restricting what can be accessed through the API. So even if I paid $12/month for Apollo, NSFW content is no longer being served through the API, I'd have to go to Reddit directly for that.

      My opinion is that this is Reddit slowly making itself palatable to investors and the general public since their IPO is coming up. Generate revenue to be attractive in the IPO, restrict NSFW content to attract the public, then ban it all together when more wealthier advertisers start to complain.

      Reddit is going the same route as Tumblr, and I don't envision the outcome to be any different.

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    11. That raises an interesting question of where NSFW content will go, should that happen. (And I agree it’s a very possible outcome.) The Tumblr exodus flowed into Twitter and Reddit. Redditors can’t go back to Tumblr. Twitter is its own dumpster fire with no clear successor. So what’s next? And does a viable Reddit inheritor even exist yet?

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    12. Maybe somewhere in the Fediverse?

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    13. That seems like an oversimplification. That's $12 dollars and the maker gets no money to spend on maintaining the app. So why is he going to bother? Are you willing to pay $15? What if a bunch of people ask for a refund and he's out of pocket - how does he cover that cost, especially if a user exploits the app? How much does he spend on API calls for testing and who's paying for that?

      Sure, it's not crazy to charge the money, but I'd bet it wouldn't be a sustainable business for many. And, sure, Reddit needs to make their dollars, but you know, they could mandate adverts to API users (every X random request delivers an image advert post) or build a better app to compete with the third party ones but they chose the one which, to me, is the less desirable option and it's ok for consumers and businesses to be upset about that.

      Delete
    14. And no one has ever enjoyed suddenly paying something/anything for a thing that used to be free. Especially not in THIS economy. People will riot in the streets rather than give spoiled billionaires more money. Aside from the weirdos who love to lick their boots.

      This is just another boost for the Fediverse. Reddit is full of nerds perfectly capable of figuring out a slightly obtuse computer interface.

      Delete
    15. That seems like an oversimplification. That's $12 dollars and the maker gets no money to spend on maintaining the app. So why is he going to bother? Are you willing to pay $15?

      Another thing to throw out there, but as people noted at the source Reddit thread, whatever he charges also has Apples 30% to contend with as well. If it’s $12 for API and the dev pockets $3, then you’re actually looking at about $22 to account for the store fees.

      Delete
  33. I'm not an Apollo person, I've been a Narwhal and Relay person, but if they price out third-party apps, I'll switch to old.reddit on desktop, and then if they sunset old.reddit (which would make the now unsupported RES stop working), I'll probably just visit individual subreddits. I can't imagine using the main site as it is now without some sort of power user tools.

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  34. They are also restricting adult content and other content with the new api, I sent a tip in a month ago from this same dev about it. I’m outta here just like twitter if this goes through. I never used the twitter official app and not using reddits

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  35. Reddit has been pretty out of touch for a long time so I’m not surprised, won’t see me on there anymore if this goes through. Imagine paying to see the average reddits clueless dumb comments

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  36. I will stop using Reddit if Apollo gets blocked. Thats the comment.

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  37. Blitzscaling an unprofitable business is an obfuscated ponzi. VCs know what they’re doing. People are starting to wake up to it so now theyre trying to cash out as quickly as they can. Expect this soon with Tumblr and other B2C techs that have still failed to turn a profit.

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  38. I would care less about this if the official Reddit app wasn't ass, and if the mobile site didn't take every possible opportunity to aggressively push me to use that app. A short list of the issues I have with the app, all of which are remedied in Apollo:
    NSFW videos have no sound, because ???
    You can't save videos
    There's no way to select text from posts or comments. You can copy the entire text as one block, but if try to select a word or sentence for quick lookup or translation using the iOS extensions (for instance), it inexplicably collapses the whole thread you're in instead
    There's no built-in translation feature, so you're stuck copying-and-pasting into a translation app instead--a massive pain when you follow foreign-language communities like I do
    The app can't be locked behind additional authentication steps, like Face ID or a PIN

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  39. Add me to the list of ‘if I can’t use Apollo I’m not using Reddit’ people.

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