Apple's Vision Pro is sold out | Mashable.

Apple's Vision Pro is sold out

Apple sold up to 180,000 units, according to one estimate.
By Matthews Martins on 
Apple Vision Pro is apparently selling like hot cakes, despite the spicy price. Credit: Justin Sullivan / Getty Images

Apple's Vision Pro spatial computer is off to a great start.

Shortly after it became available for pre-order, the Vision Pro is now effectively sold out, with shipping times for all models being five to seven weeks, and no units available for in-store pickup in Apple Stores.

The news is unsurprising given earlier reports that Apple probably had to make drastic production cuts following some manufacturing issues.

But now, analyst Ming-Chi Kuo estimates that Apple sold 160,000 to 180,000 Vision Pro units over the weekend, far above his earlier estimates that Apple will only have about 60,000 to 80,000 units in stock at launch. Kuo does say that the demand may have tapered off following the initial rush to buy the headsets.

The Vision Pro's launch date is Feb. 2, and while it may be hard to actually buy one on that date, potential customers can sign up for a demo at their local Apple Store.

Starting at $3,499 with price going over $4,000 with extras, Apple's Vision Pro is one of the most expensive Apple gadgets you can buy, and it probably won't be selling in the millions of units in its first year. There are reports, however, that Apple is already working on next generation variants of the Vision Pro which should be far more wallet-friendly.

Topics  Apple

Comments

  1. That is 540million! I’m sure this is a great product. Hopefully a cheaper version will be available in this fall

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  2. Omg I didn't want one before, but now I do!

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  3. Apple creating a stock of 100 units.

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    1. https://t.me/+AZ0M1uUerdRmOGE0

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  4. seriously ? common sense is not so common for apple customers

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    1. Unless you’re paying their bills, you shouldn’t care how people spend their money.

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    2. https://t.me/+AZ0M1uUerdRmOGE0

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  5. I ll wait for the knock offs.. from the same company in china.

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  6. I want one but it’s not available here in Canada sadly plus it’s expensive

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    1. hey handsome man text me on Facebook

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    2. https://t.me/+AZ0M1uUerdRmOGE0

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  7. The Next Big Thing...(Apple Vision Pro)
    https://youtu.be/dAyYlpZyyfg

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  8. My stock approves of this message

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    1. https://t.me/+AZ0M1uUerdRmOGE0

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  9. No problem, this wont effect my daily life so. Thank you, next

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    Replies
    1. probably should have invested in Apple 20 years ago 😉

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    2. Yes, I should have quit my school and started a climate change marketing campaign and used that money to invest in apple. Next time for sure, 👍🏾

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  10. Made in China by slave labor.

    If the report is accurate, the issues stem from the device's complexity as well as manufacturing problems. This is why China's Luxshare, Apple's only manufacturer for the Vision Pro, plans to produce fewer than 400,000 units of the device in 2024, while two unnamed component makers for the Vision Pro are preparing to make 130,000 to 150,000 units in the first year of production.

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  11. Non avevo dubbi … 🙄

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    Replies
    1. Eh ok, speriamo però che sia supportato dagli sviluppatori.

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    2. anche perchè a quel prezzo se non fa le buche in terra sai le bestemmie

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    3. usarlo sulle piste da sci con i dati di discesa in AR: goduria!

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    4. dai comunque arriverà poi anche piu economico ne son sicuro

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    5. A che serve sta roba? Realtà virtuale? Per giochi? Film?

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    6. guardati qualche video: da bava alla bocca

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    7. servirebbe servirebbe ma per adesso a parte che non si troverà per un bel po poi costa 3,5 k

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  12. ene ch dee gj bodoj bsn chn harin bur success 🤷🏻‍♂️

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  13. Soon either, extra e-waste
    Or, Price gouging !!!

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  14. 160k listings on Ebay

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  15. In coming butt hurt people ...

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  16. I am very curious about the first reviews from real customers.

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  17. Apple sells more than 500,000 iPhones on an average day. So 500,000 Vision Pro in the first year is a very small number. It is a lot for such an expensive device, but from a developer's perspective it may not yet be worth developing an app for such a small number of customers. Not only is the number of customers small, but the usage hours per customer are likely also much smaller compared to an iPhone. How many people will use it for more than an hour per day?

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  18. Still quite good for the first generation product, IMO. Once it gets smaller, lighter and cheaper (think Vision SE), it should sell even better.

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  19. I am not sure about the numbers, but I still have the option to pick-up my 512 AVP on February 5th. That's if I want to purchase which I don't.

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  20. and how many of these will be returned?

    Many, many of these will not be purchased by genuine users but instead people being either curious to try it with no intention of keeping it or YouTubers desperate for content and milking it for the usual:

    Preorder video
    Unboxing video
    First Impressions Video
    24 hours later video
    48 hours later video
    1 week later video....

    .... and then send it back for a refund.

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  21. So...if you are sitting in your easy chair "riding" a rollercoaster with your iGoggles and there is a software glitch which abruptly freezes the action or flips your car off the track will you get whiplash or fall out of your chair?

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  22. If shipping times remained around 1st week of Feb for pre-orders, I wonder if this could have pushed past 200k

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  23. 'A fool and his money are easily parted'...

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  24. Get ready for hundreds of unboxing videos on YouTube with their reviews 🤦‍♂️

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  25. My wife and family have so much screen time, I don't care if this thing is brilliant, I don't want our household even more engrossed in "content".

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  26. Or, they didn't produce many, ran out, and don't have a bunch being produced coming down the pipe due to low anticipated demand, so it looks like they are selling fast. Just as likely.

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  27. If that is true that is 180,000*3500 or close to 700 Million in sales.

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  28. A Spring release would've been better.

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  29. Remember, this is just the headset only. You'll have to spend money for a battery pack, and then for a PS5 controller. That'll bring you to a total of about 3800$. 💀

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  30. Apple lies:
    Apple Vision Pro failed to sell out on launch day
    The Apple Vision Pro failed to sell out on launch day. (Image: Apple)The Apple Vision Pro failed to sell out on launch day. (Image: Apple)
    Despite expectations, Apple has failed to sell out of its Vision Pro on launch day. This is despite estimates of day 1 availability being limited to between 60,000 and 80,000 units.

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  31. I thought it would much less than that. I guess a lot of people have money to burn.

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  32. Android users before the release date
    Apple is doomed, this is DOA like "apple watch and airpods" were
    Android users today after this : oh, no no there is something fisshy

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  33. Apple is an entertainment company.
    Windows and Android for productivity.

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  34. only wealthy apple fans can pre-order this one

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  35. If someone I know bought one of these, I'd never take financial advice from them again. Apple fanboys are smth else.

    Also I guarantee atleast 80k of these are businesses, so bulk purchase discounts.

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  36. the youtubers hehe

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  37. $3500 for 500K units means $1.750 Billion.

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  38. That's it ??
    😂😂

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  39. I'd make a guess 10% of day one sales went to people planning to flip them on eBay also.

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    1. They better buy the right-sized headband and make sure they have a way to measure the person's face and fit them for lenses; this is going to be a hard product to resell on eBay.

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    2. I would venture to guess at least 50% of buyers can't answer those questions themselves, especially people who are too inpatient and would buy something like this at a massive markup on eBay.

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    3. You have an interesting perspective. People buying on eBay want the VP and are happy to pay a premium for it. If it doesn’t happen to fit they’ll swing into an Apple Store and buy the correct fit and accessories. Price isn’t a consideration, immediate gratification is.

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    4. I can still get Feb 3rd pickup for Vision Pro at my local Apple Store, fitted to me via the app and confirmed when I pick up the device and try it on, earlier than any reseller can manage, and with no premium aside from the one Apple adds.

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    5. At the cost of Vision Pro, what’s another $200USD to get a properly fitted light seal directly from Apple?…Or just call support and have them replace the seal for free because it doesn’t fit. ~ Duh

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    6. "Sold AS-IS, no returns. Caveat Emptor"

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    7. …And over 25% will be returned and repackaged as refurbs once people realize they can’t work for more than a few short hours with a display so close to their eyes that it consumes their entire field of view.

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  40. Ben may not get a VP this year. Maybe. But, if it's even somewhat successful on launch, I have a hard time envisioning no VP-Diary posts from him. He's been consistent on saying he's not in this market, at least not for the first version. We'll see. Is there a pool somewhere for how long he goes without purchasing one and a bonus for guessing his plan to sell it later to recoup most of his cost? For the record, as someone who doesn't have $3,500 to shell out right now, I look forward to the diary entries that I expect to happen.

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    1. Start one, and I may risk a bet! Once they are available in the UK, I'll book a store demo for sure. But I'm confident there's no way I'll buy a first-gen model; a bit less confident about a 2nd-gen.

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  41. About 65 percent of Americans wear eyeglasses/contacts. How many have an unexpired prescription on hand last week?

    I certainly didn’t and I intended on ordering the Vision Pro. I imagine I’m not alone here.

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    1. Why can’t you order one? You don’t need to order optical inserts right away, you can order them separately after VP ships as there is no bundled savings associated with doing so.

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    2. This is what you think is going to stop people from buying the VP? If you can afford a $3500-4000 product, you can afford to go get an eye exam if your prescription is expired.

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    3. Thanks for the reply.

      I simply suggested a data point to consider. Some potential VP orders are going to be delayed as a result of not having a valid prescription on hand…”last week”, as VP orders opened, as I said.

      If I were to guess, I’d say we can tack on 10-20pc, to the current 140K-180K order estimates. Not earthmoving, but not insubstantial either.

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    4. Although it's also very probable that some of these did not go for a eye exam beforehand, for whatever reason.

      Not all of first buyers are geeks and know everything related to the device.

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    5. To buy eyeglasses you need a prescription that can expire ?

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    6. Yes, if you need corrective lenses. There are a few exceptions, such as “readers”, which are general reading glasses. But if you fail a vision test when you’re applying for a drivers license, for example, you’ll likely fix that problem by seeing an eye doctor.

      The procedure in the US is that you visit an eye doctor (optometrist) for an exam. If you require vision correction you’re issued a prescription for eyeglasses.

      This prescription will expire eventually. Most states dictate this period of time, say, one to two years, but the eye doctor has the option of changing the expiration date depending on the patient’s needs.

      My assumption is that a decent number of prospective Vision Pro buyers didn’t have a valid prescription on hand last week when orders opened, which likely had some impact on the initial order flow.

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  42. Seems saying it's "3500 bucks" ignores a few realities. Add in tax and where I live that makes it to around 3800. As a crack in the front glass would result in an 800 repair, gotta have AppleCare. Add another 500 bucks/year. Makes it over 4300. Oh, you also kinda need a iPhone 15 to make videos that have a purpose in showing through the VP. So now we are well over 5 grand.

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    1. I'd suspect that many people believe they can take proper care of the device and don't need to pay for $500 of apple Care so not at all a mandate and seeing as you can take spacial video with the device, hard to say you need an iPhone 15. As for tax, that is true about everything, are you going to take issue with saying an iPhone 15 pro is $999?

      It is expensive and hard for most people to justify. I'd love to have one because I think it is the start of something really cool but because they shipped it with the M2 end not the M3 I'm concerned that it will become underpowered much more quickly than I can justify the cost for it.

      $300/month for 1 year would have worked for me had I believed it would be truly viable for 3-5 years but advances will probably limit this versions usefulness in 2-3.....It will get used for many years after that but its real functionality is limited based on how fast things will evolve.

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  43. I would like to add few:

    1). the guy Ming, the only thing he know is to bluff, how in the world he can estimate, absolutely no. well I also like to estimate Apple sold 135000 units and 54000 order is in jeopardy due to some pending charges. lol. it doesn't work that way.

    2). I notice one crazy thing, if you scan your face with phone, your size can be 33W or something else, if you scan your face with iPad your size will be 23W or so and your shipping date or store pickup date depends on this size ( I mean it) I tried with some tricks and I can still get a VP on launch day by manipulating my size.

    3) I had crazy thing happened while placing my order, first I placed my order to be picked up on 2nd Feb then I realized, my calendar is full and I won't be able to drive to Apple Store due to my meetings, so I cancel the order to setup a new order and now my balance of my credit card got stuck in limbo I have 6K limit on Apple Card. I called and escalated the issue and as per them the balance will refresh tonight which it did and when I tried to place the order, this time my Apple Card monthly payment was not going through, I tried many times and called GS, as per them system flagged as suspicious activity and a manager will have to review it in 5-7 days and get back to me. lol. I was also told by GS that there is severe Network outage and it could be related to that as well. any way I waited and being inpatient, I tried full payment and it went though? Crazy.

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  44. Kuo is never right. Didn't he said Apple will sell 60,000 - 80,000 ?

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    1. I believe that 60-80K referred to the estimated number of displays Sony would have ready for production leading up to the VP launch. They’re making more, clearly.

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    2. No. He said that he estimated that Apple had a day one stock of 60-80k.

      I mean it’s even noted in the article

      https://9to5mac.com/2024/01/11/vision-pro-will-be-in-very-short-supply-on-launch-day-kuo-says/

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  45. Apple yesterday warned me they would cancel my order, saying there was a problem with my payment. I checked my Apple Card and I could see the sale amount had already been approved.

    Baffled, I called 800-myapple. The first person couldn't explain it couldn't help me.

    The second person also couldn't help me.

    The third person wanted to give up and transfer me to the hell of Goldman's customer service.

    I resisted that and finally she told me that "yes, the amount for the Vision Pro has been approved, but there's a $2.99 charge that was declined."

    That made no sense. There is no $2.99 item in the order. Coincidentally (or not) I pay $2.99 per month for iCloud storage. But that had already been paid earlier in the day.

    She couldn't tell me what the $2.99 was for, but said if I didn't pay it the entire order would be cancelled. She tried to run it again and it failed again. The card has many thousands of dollars of credit remaining.

    Finally I gave her a different card, she processed the mystery $2.99, and the order now says "Arrives Feb 2nd."

    I guess Tim needed a hamburger. ¯\_(ツ)_/¯

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    1. Absolutely nothing to do with this specific article but thanks for the story to fall asleep to, grandpa.

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  46. Very excited about a europe launch.

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    1. Keep in mind that it'll cost around 4500€.

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  47. Way overpriced and definitely not of any use currently. Similar to their MACs sold decades ago more app need to be developed so that popularity increases. Google also has a VR headset and it's not exactly a huge seller.

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  48. This isn't surprising. The HoloLens also had a big first week then tanked quickly. Remember, devs need at least one to develop apps, every tech blogger is going to buy in, and Apple fans tend to both have more disposable income and a kind of self-generated obligation to buy in and "support" Apple.

    But to put this in context: Oculus/Meta has sold over 40 MILLION Quests in the past four years at an average price of US$400, and they're not the only other AR/VR headset maker.

    In 2022, Microsoft reported selling just 300,000 HoloLens units - but also remember, Microsoft quickly repositioned it as an enterprise device and dramatically reduced markeing on it.. so it's almost amazinmg they sold THIS many at US$3500 each.

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  49. A lot of these are being bought buy "geniuses" hoping that they can sell unopened boxes of these things a few years from now.

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  50. 180,000 people that either live alone, or like watching tv alone.

    DOn't get me wrong, i both live alone AND like watching tv alone, so I'm not making fun of them, just saying, you cant buy this and enjoy it with your SO or kids like you can a TV.

    Then again, that's probably why they can afford it.

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    1. And it's also weird that almost everyone sees the Vision Pro mainly as a wearable TV/movie watching system that can also be used as a wearable iPad as long as you doin't need to type too much...

      I know it can do more than that, as can all the other systems - I mean, I was using the Quest Go on long flights years ago - even let the flight staff try it out, but it does seem to be the narrative that keeps coming up.

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  51. How many of these will be returned, if Apple has a return window?

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  52. Sources say between 160k-180k sold.. Let's take the lowest number, 160k * 3499 = 559840000.. That's about $560 million! Crazy!

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    Replies
    1. considering the usual apple markup of...100%? they just made a cool 280 million dollars.

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  53. Maybe Apple wanted people to feel Daft Punkish when wearing these for 3500 ski goggles.

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  54. Bot's buy everything lol

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    1. That's not possible as you have to do a facescan before you can preorder.

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  55. This article could literally say "Apple MIGHT have sold 100 billion vision pro pre-orders over the weekend" and it would be no less accurate.

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    1. It would be less accurate because this is referencing an analyst / leaker that tends to be correct. They use "might" because it's not confirmed by Apple.

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  56. they'll soon realise what Oculus buyers have known for about half a decade now... VR/AR headsets are the best items to measure how much dust gets into your house over time.

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    1. I put mine back in the box, lol.

      The kids and i have some fun from time to time with it, i think i got my quest 1 at $300, which i still questioned at the time of purchase, $3500? You have to be out of your freaken mind.

      I can't say i'd recommend anyone buy a VR headset and if you really want one, i'd find a quest 2 at a dirt cheap price.

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    2. Aren't most iNerds out of their freaking minds anyway .... they will buy ANYTHING with the fruit logo on it. Cost is NO OBJECT to them when it comes to fruit company devices.

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  57. I would argue niche is even overstated. I think clearly this is a product Apple hopes is the next iPod and this release was more like throwing darts and seeing what might stick once the general market uses it.

    I fully understand why they didn't want this associated with any concept of a AR/VR headset, because it is not. This is an iPod, pure and simple, that just happens to project it's 3D UI into the air, instead of on a screen. If you think mainstream apps like Netflix and Spotify are the killer apps of this platform, geeze, what an incredible amount of misdirected overengineering.

    Where I still struggle with is why Apple thinks people want to put on ski googles and wear it all day long just to interact with 2D content like movies, internet and music? I don't care what anybody says about comfort, you will get fatigued wearing this for more than a few hours and the novelty of watching something projected into into space will quickly wear off. The use case and scenarios Apple is marketing heavily just isn't what people will actually want.

    I would like to think most of the sales went to developers/companies that might want to try to bring some actual innovation to this platform, at least one interesting app other then 2D content projection, but sadly I think most of these units went to normal plebs jumping on the Apple bandwagon to own something first without investing any real effort in understanding what they are actually buying.

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    1. Can't be an ipod replacement, its the price of 3-iphones lol .Apple is known for not being a system to play games on, even on their 3500+ macs. No one is buying this device to use as a game machine, its a device for engineers to use, nothing a regular mom or kid would use on a regular basis. Most people only user their macs to search the web, view email and social media (iphone mostly), games has always been last on their list. Maybe they got a AI\AR version of Grammarly to write papers for them.

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    2. I disagree with the iPod analogy, that was an easier sell. The iPod had a mass market appeal, most people wanted an easy way to listen to a lot of their music on the go and the iPod was 1000 songs in your pocket.

      I think the iPad is a closer analogy to this. It was a solution to a problem people didn't know they had. From day 1, that's how it was marketed. Nowadays, 73% of Apple users have one.

      The Vision Pro is going to have a slow start while they figure it out. Look at the Apple Watch, Apple thought people would use it as a communicator (the Digital Crown opened up Contacts originally) and now it's something totally different, The Vision Pro will eventually find its footing as the price drops and the apps get better. People who are comparing this to other VRs are missing the point. I expect at least 25% of Apple users will have one in 8 years from now.

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    3. Exactly. People complain about wearing EARBUDS for long periods. Who is going to want to wear these derpy ski goggles? This is dead in the water and a serious miss by Apple. I still haven't heard a single good use case for the product that is anywhere near worth $1500 - let alone $3500.

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    4. Apple will be touted all over the tech media as "recreating" the AR/VR space with this thing and you know it's coming.

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    5. But they kinda are though. This is very different to other AR/VR solutions that currently exists. The rest are all gaming focused with productivity as a distant second use case, if at all. The Vision Pro is marketed as an every day device first and foremost and gaming is further down the list.

      There were smart watches before the Apple Watch, there were tablets before the iPad. Apple isn't usually the first to the market but they almost always set the tone for what that product should be like.

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    6. And do you recall what the first iPhone was? Nothing but an iPod with a voice modem put in it and the letters "h", "n" and "e" added to the name. And Apple is touted as a "groundbreaking innovation" in the smartphone space. But RIM's Blackberry only got tech coverage because Obama used one while being POTUS. It's ALL BIAS toward Apple plain and simple.

      Delete
    7. I'm sorry but this comment is wrong. The iPhone was nothing like an iPod, it was only much later that Apple redesigned the iPod to look like the iPhone. The iPod had no apps, a tiny screen, and a touch wheel, the iPhone was nothing like that. Your comment is like saying a Casio calculator watch is the same thing as a smart watch.

      No phone was like the iPhone when it came out. There were some touch screen phones, all of them had keyboard based and the screens were not capable of multi-touch and required a stylus. There was no real web browser. The iPhone was revolutionary and changed the industry. A lot of people thought it was going to fail.

      As for the Blackberry, you're absolutely wrong. The Blackberry got ALL the media attention before the iPhone. People were calling it the "Crackberry" because everyone was addicted.

      Delete
    8. You're so very wrong on your comments about the iphone being the first touch screen phone. Your comments on all of them requiring a stylus and keyboard are just wrong. Also the iphone didn't have an app store when it launched, so wrong there too. Just so very very wrong.

      The LG Prada was the first capacitive touch screen phone, not the iphone.

      Keep sucking up to apple, maybe you'll get lucky and they'll let you pay extra for their overpriced toys at the next launch

      Delete
    9. I didn't say the iPhone was the first touch screen. I said it was the first multitouch phone.

      I also didn't say App Store, I said apps. The original iPhone had apps, first party ones, the iPod didn't.

      This conversation is going nowhere, I hope you find happiness one day. Cheers.

      Delete

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