Elon Musk's X will no longer pay creators based on ads but on engagement | Mashable.
Elon Musk's X will no longer pay creators based on ads but on engagement
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| X is making changes to its Creator Revenue Program that removes ads from the equation. Credit: NICOLAS TUCAT/AFP via Getty Images |
X, the Elon Musk-owned platform formerly known as Twitter, is making big changes to its Creator Revenue Sharing Program.
On Wednesday, the social media company announced that it would now start paying monetized creators on X based on engagement from X Premium users. The change will go into effect November 8, according to an X Help Center document.
X Premium users are those who pay for X's paid subscription service, which starts at $8 per month. Users can tell if an account is subscribed to X Premium as subscribed accounts have the verified blue checkmark badge next to their username.
Under the previous monetization system, monetized users on X were paid based on how many ads were served to X Premium users in the replies to their content.
With the new monetization system, X Premium users continue to be the only monetizable audience. However, the number of ads they view no longer has any relevance. In fact, users can now get paid for content that lacks advertisements entirely.
Revenue will be dependent on how many X Premium users reply to, repost, and like a user's content.
What these changes to the X Creator Revenue Sharing Program mean
According to X, monetized users should see higher payouts as a result of the change
The company claims that X Premium, which has long struggled to gain subscribers since its inception shortly after Musk took over the company, is growing.
"The more Premium subscriptions overall, the more revenue you earn," the company said in a post from the official X account.
It appears with this change, X is trying to put focus on growing revenue via X Premium subscriptions instead of through its dwindling advertising sales. X previously reported that its revenue fell by nearly 40 percent due to advertisers fleeing the company.
However, this monetization change will likely bring a change to the culture of the platform too. Since X launched its monetization program, X has already seen changes to the platform as users have noticed many monetized accounts often post controversial content simply to cause outrage. This sort of clickbait brings many eyeballs to the content – and the advertising on it. This would lead to large payouts for these creators.
But previously, X didn't monetize certain types of content that were deemed unfriendly to advertisers, such as pornography and depictions of violence. Now that ads will have no bearing on creator monetization revenue, it could be "anything goes" for the type of clickbait that flourishes on X.
Mashable reached out to X about the potential effects on content, and we will update if we hear back.
A perfect way for more control...
ReplyDeleteElon always finds a way not to pay fairly. It's his republican intuition to steal others money for himself, then gaslight you into thinking that's ok.
ReplyDeleteactually he is what use to be a liberal my man just like bill maur and me!!
Deletelearn to spell, fella.
Deletelol not even remotely
DeleteThat’s a good thing how is that a bad thing he is literally paying for performance many other will follow this down the road u have to at this point
ReplyDeleteI'm sure it will work out just as well as every other decision musk has made with what was twitter.. 😂
DeleteSupernova stage
ReplyDeleteGreat way to drive even more people away from your already dying platform. Which was his goal when he bought it... to kill it off.
ReplyDeleteBecause there’s no advertisers left from which to pay revenue from 😂
ReplyDeleteI left Twitter in 2020 & uninstalled the app & never been back
ReplyDeletethat’s because you most likely sit down to pee 😂
DeleteSounds like ad revenue is drying up.
ReplyDeleteI hope it’s based on likes and not comment interaction. What you see on FB is those annoying ‘read in the comments’ redirects in posts to fake interaction. Sooo annoying 😅
ReplyDeleteyour face look familiar can you add me up so we can talk
DeleteMike English how can he not afford it he is actually on pace to be first trillionaire ever by 2030?? You just only watch cnn ! When u can save astronauts from space for nasa in a week after they where told they were stuck there for 4 months when they were supposed to be there for 3 days you have power and lots of gov money in ur future!?!? We literally need this guy and yall hate on him! We have him USA has the guy that will be in history books if we all got behind him I can’t imagine how many more creations he would bring to us!?!? U understand if it wasn’t for Tesla the government would have never been able to do what u liberals wanted and stop fossil fuel cars from being built by a certain year right!?!? He literally made it possible and viable for EVs !?!? That was literally one of y’all’s main topics and yet u hate on him still!?!? Crazy person
ReplyDeletewhat is X ? who is Musk ?
ReplyDeleteAny means to save money bleeding out of his dying company
ReplyDeleteIt's dying.
ReplyDeleteSounds like Trump!
ReplyDeleteElon destroys Twitter. It's fun that he bought something he can't afford.
ReplyDeletehow can he not afford it he is actually on pace to be first trillionaire ever by 2030?? You just only watch cnn ! When u can save astronauts from space for nasa in a week after they where told they were stuck there for 4 months when they were supposed to be there for 3 days you have power and lots of gov money in ur future!?!? We literally need this guy and yall hate on him! We have him USA has the guy that will be in history books if we all got behind him I can’t imagine how many more creations he would bring to us!?!? U understand if it wasn’t for Tesla the government would have never been able to do what u liberals wanted and stop fossil fuel cars from being built by a certain year right!?!? He literally made it possible and viable for EVs !?!? That was literally one of y’all’s main topics and yet u hate on him still!?!? Crazy person
Deletecan’t wait for the RoboTaxi - only been 8 years but he says it’ll be here next year so IT MUST BE TRUE. 🤣
Deletelow IQ, billionaire simp, with no regard for the constitution 🤣
Deleteor that magical underground road he promised.
DeleteMars by 2025 if I recall…
Delete😂😂😂😂😂😂😂
ReplyDeleteX… dying a slow painful death 💀
ReplyDeleteBot problem is going to get even worse now. This also sounds even more like a pyramid scheme.
ReplyDeleteInteresting idea but the financials don't make a lot of sense unless they really pump up their subscription rates.
ReplyDeleteHuh. Wasn't Musk trying to crack down on Twitter's bot problem? This feels like it's going to create a huge new wave of bot accounts to help farm engagement. The subscription fee helps, but I'm sure someone is already working out how many customers they'd have to reach/how many accounts to turn a profit.
ReplyDeleteEven outside of that, you're essentially just advocating for more noise on posts. How many people are going to just post pretend sweepstakes posts, like "Everyone who retweets this or comments gets entered into a $100 drawing at the end of the week"
the only person whos accused Musk of being smart is musk his platform is dying so instead of paying based on the ad revenue it brings in from a user it pays on a much smaller metric, its certainly a quiet pay cut for content creators. because we all know X isnt doing so well right now and hes desperate to get his money back from the bad deal he made buying it.
ReplyDeleteHa-ha-ha.
ReplyDeleteThe screw at every turn!
Hilarious.
Everything The OrangeWhisker touches.
DeleteYes, because he cherry picks and throttles (censors) the creators he chooses with total bias.
ReplyDeleteugh, welp. Now you're going to see even more obnoxious engagement posts on your timeline, along with thousands of absurd comments that don't even pertain to the original post as they try to piggyback from original post getting popular.
ReplyDeleteIts gonna end up increasing the number of bots as these people will do anything to increase their engagements to earn money.
X is literally just the National Enquirer now. It is absurd how much they want to pay you to post tabloids, rumors, and hoaxes in order to get engagement.
X is a cesspool of hate .... nothing more
DeleteNo one should DARE criticize Musk, he's rich! (thought process of average republican)
ReplyDeletemusk is proving that you can be the richest person on the planet but yer still just a smelly old weasel with the morals of a snake
ReplyDeleteGreat, it's going to be OF Jr.
ReplyDeletesmart....chase us all away, lol
ReplyDeleteNot many advertisers left on the platform.
ReplyDeleteEveryone should just stay logged out of X. Come on, it'd be amazing!
ReplyDeleteBest day in a long time was DELETING X off my iPhone. No more SCREAMING, LYING, MAGA IDIOTS.
ReplyDeleteWhat kind of engagement? Just replies? Or likes, retweets, views as well?
ReplyDeleteYup, all of them.
Delete“Content quality, not ad impressions: Our algorithms evaluate viewer engagement by analyzing interactions such as replies, likes, bookmarks, and the time spent viewing your content. These factors directly contribute to your payout. Only genuine interactions from Premium users will be counted toward your earnings.”
https://x.com/premium/status/1844083837103755410
Bro, this is ponzi.
ReplyDeleteCT gonna love it !
Waaagmi
ReplyDeleteThis is an absurd policy which will create a lot of reply farmers through the website.
ReplyDeleteWhat a great news for blue check mark users 😇
ReplyDeleteNgmi
ReplyDeleteAwesome!!
ReplyDeleteBased
ReplyDeleteWhat kind of engagement? Are we being paid when they like, repost, quote post, etc in addition to comments?
ReplyDeletehttps://x.com/serhatemrecalli/status/1844194156492538364
DeleteGreat idea! 💡
ReplyDeleteGreat👍👍👍
ReplyDeleteWoke advertisers jumping ship made ad revenue inconsistent, this model offer a steadier income stream.
ReplyDeleteSo, we're not going to get the money from ads any more.
ReplyDeleteAnd What's Special For Premium+ User's.
ReplyDeleteThat's awesome
ReplyDeleteVery big update from x
ReplyDelete🎉 🦾
ReplyDelete👍👍
ReplyDeleteThis is awesome!
ReplyDeleteGreat news for creators!
ReplyDeleteDoes the engagement on ’s posts also count? For instance if I reply to a post of another account that generates many likes and RTs.
ReplyDeleteI am wondering the same thing
DeleteIt should count equally I think…
DeleteI would imagine so. I hope so. It makes sense
Deletehttps://x.com/serhatemrecalli/status/1844194156492538364
DeleteAwful, awful idea
ReplyDeleteStay connected
ReplyDeleteJust incentivizing more lies and propaganda accounts. We leave enough of them on both sides.
ReplyDeleteCan’t wait for more threads filled with bots let’s go !
ReplyDeleteX is thinking about its own earning and revenue not creators
ReplyDeleteand Elon Musk is already mentally unstable, how can he stick to one policy for more that 1 year
So now all premium members should just post “raids” like on twitch and everybody gets paid! lol make this strat go viral!
ReplyDeleteX is a very good social media platform but it is not very well customized so please make it a little more better
ReplyDeleteThis seems like a remarkably stupid scheme
ReplyDeleteFacebook is still on top, payments are based on ads that appear in real/video, account interactions and in groups, photos and even text posts without distinguishing between premium and non-premium account types, Facebook payments are extraordinary.
ReplyDeleteWhat if larger accounts embed video from a smaller account in a new post.
ReplyDeleteWill the smaller account (creator) get a piece of that action?
+1
DeleteWhat that means?
DeleteI also want to know the answer
DeleteAwesome change! Now, payouts are based on engagement from Premium users, so when your followers subscribe and interact, they’re directly supporting you.
ReplyDeleteI like that change
DeleteTYSM
ReplyDeleteThis is a fire patch note. I think I’ve found my niche home 😚
ReplyDeleteLike Amway, but for people who don't mind propping up a racist, misogynistic, fascistic POS. 😃
ReplyDeleteThanks ! Finally
ReplyDeleteI block every ad I see, will I get paid for that?
ReplyDeletei'm never going back to x premium lol
ReplyDeleteThat’s okay because nobody, literally nobody cares about you. Go ahead.
DeleteOkay so what are you going to do about all the inauthentic paid bot accounts?
ReplyDeleteWho think that right?
ReplyDeleteSo bot accounts replying with spam content to other bots will get a bunch of money. Great job!
ReplyDeleteNow thats more helpful, a little side hustle and a full time job
ReplyDeleteX is very good
ReplyDeleteSo exiting,
ReplyDeleteStarting now, payouts will increase, and you’ll earn based on engagement from Premium users, not just ads in replies. This means more opportunities to monetize your best content!
Gt
ReplyDeleteLove this update! Excited to be paid based on real engagement from fans, not just interrupted by ads #novote
ReplyDeleteWould be nice to see statistics of how many premium user sees our content.
ReplyDeleteThat's amazing news! Looking forward to being rewarded for creating engaging content
ReplyDelete