Facebook continues to crack down on spammy accounts.
Facebook to crack down on unoriginal, copycat content
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| Facebook is trying to do something about all the stolen content in your feed Credit: Photo Illustration by Thomas Fuller/SOPA Images/LightRocket via Getty Images |
It can be frustrating to swipe through your Facebook Feed and be inundated with accounts dedicated to stealing other people's work, impersonating people, and generally participating in copycat antics. But Facebook is trying to put a stop to that slop.
In April, Meta implemented changes aimed at improving the Feed experience by reducing spammy content tactics used to boost views, gain followers, and monetize inauthentically, ultimately leading to a less enjoyable scrolling experience. The platform announced it would reduce the reach of, or completely remove, accounts that engage in this behavior, while boosting visibility for those who share original content.
SEE ALSO:Facebook determined to use Meta AI — even on the private photos in your camera roll
In a Monday blog post, Meta said it "took action on" 500,000 accounts engaged in spammy behavior during the first half of 2025 by "applying measures ranging from demoting their comments and reducing the distribution of their content to preventing these accounts from monetizing." The platform also took down 10 million profiles impersonating large content producers.
In a Monday blog post, Meta said it "took action on" 500,000 accounts engaged in spammy behavior during the first half of 2025 by "applying measures ranging from demoting their comments and reducing the distribution of their content to preventing these accounts from monetizing." The platform also took down 10 million profiles impersonating large content producers.
"But there’s more to do. Too often, the same meme or video pops up repeatedly ‑ sometimes from accounts pretending to be the creator and other times from different spammy accounts. It dulls the experience for all and makes it harder for fresh voices to break through," Meta wrote in its blog post.
Going forward, accounts that repeatedly reuse others' videos, photos, or text posts without proper transformation or credit will lose access to Facebook's monetization programs and see a drop in overall content distribution. Facebook also said it will reduce the visibility of duplicated videos "so that original creators can get the visibility that they deserve." These changes will roll out gradually over the coming months.
If you're worried these new protocols will affect your work, Facebook says you can do a few things: post original content, make meaningful enhancements, tell a story, avoid watermarks, and use high-quality captions.
And yet, 10 million more exist. My husband has cloned his g/f's account like 10 times that I'm aware of. All a part of his cyberlie.
ReplyDeleteLook at my Block List Facebook, will find a lot of FRAUDS 20+have been making MULTIPLE FAKES for over 9 years all over #socialmedia, many are very active. I haven't #BLOCKED all of them, there are too many, they keep creating new Fakes! #stealing content and Identities, #gangstalking, #Harassing, #cyberbullying, etc, it's a #family of #abusers #predators and their #friends! I can PROVE IT. LOOK IN THE COMMENTS! This Immature Dumb Shit Needs to STOP!! #FakeAccounts #Frauds #catfisher
ReplyDelete20+FAMILY of PREDATORS ABUSERS FRAUDS STRANGERS have been very busy with their Multiple Fakes for over 9 yrs, can YOU SAY FUCKED UP IN THE HEADS? Relates to my pinned post. Looked at the last one, how many FAKES? These are from the past 9 years I have written down, and many are recent. I BLOCKED, I'm Verified on all My Social media, YouTube has a copy of My REAL ID. I am unable to Make Fake accounts being Verified, I'm NOT a NUTJOB Stalking STRANGERS having ONE GOOD EYE with a Guide Dog LMFAO
Deletehttps://scontent.fpoa5-1.fna.fbcdn.net/v/t39.30808-6/518306824_673631755690771_5734325394983079623_n.jpg?_nc_cat=106&ccb=1-7&_nc_sid=bd9a62&_nc_ohc=CxVboWGKYZQQ7kNvwEoSUQ3&_nc_oc=AdlV3SEcXA9ATakgAYnB7qnlQCNOkUkdNoTCfKUdol2h4aHHdeezUjEVw0we2vemdp-UtU8EdYnEVY3r4d3FwG6R&_nc_zt=23&_nc_ht=scontent.fpoa5-1.fna&_nc_gid=KVU8wQeFj-UUymsonZ6gtQ&oh=00_AfQb2lKNBEe1Ip-pzKAvtOiHzSNL69zomiDWJxokXigg9A&oe=687F1B6D
Yep it's about time that Facebook step in and do something about these fake profiles
ReplyDeleteNow they just need to assist the x number of people who keep losing access to their accounts and clicking on shit giving up their info. How does it take 10 seconds to lose your account and 2 months to prove you’re the same person who created the account meanwhile they have all your login history, location, entire history of content but can’t verify your info…? Lazy and poor support needs fixed next.
ReplyDelete/end rant
Ⓜ️eta removed 10 million fake profiles impersonating creators as part of a broader push to clean up your Feedback.
ReplyDeleteGood news. I hope they start targeting AI slop. In some tech-focused groups this is a real plague.
ReplyDelete¡Qué gusto da ver que ya se pongan al tiro! 🤗
ReplyDeleteЗробимо світ чистіше
ReplyDeleteGood news. I hope they add AI slop to their focus. In some tech-oriented groups this is a real plague.
ReplyDeleteI knew it wasn't really her, now I just need my money back for all those gift cards 😂.
ReplyDeleteIt is about time! 👍
ReplyDeleteThis is wonderful news! I’ve had to report many copycat profiles..
ReplyDeleteThey needed to clean up our feeds, so they could fit more ads there. 🙄
ReplyDeleteNow go on and delete those with awful grammar and spelling and while at it, those with posts derived from underproofed machine translations. 🙏🏽
ReplyDeleteGood ,
ReplyDeletethat’s it?
ReplyDeleteProbably nothing but a PR stunt, per Facebook's usual. They'll all be back because Facebook won't keep deleting them.
ReplyDeleteI'm not so sure. I think the key motivation for Facebook is the monetisation. A lot of these accounts are gaming the system. That makes it worthwhile for FB to go after them.
DeleteAbout time. Long overdue. Too many lazy n shameless copycat couples using reels to gain views. Nothing original in any posts. No class "content creators" 😡🤮🤮🤮
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ReplyDeleteFinally
ReplyDeleteNow go after all those scam advertisers... selling the same crap over and over. 👍
ReplyDeleteThis comment has been removed by a blog administrator.
ReplyDeleteDarn it, they missed mine
ReplyDeleteSame. Sad panda noises.
DeleteThey don't really want to go full hog and delete all sorts of fake or troll accounts because then the stats for the user base would drop significantly.
ReplyDeleteI read an article a couple years ago about how they had deleted something crazy like three billion users over the previous decade.
DeleteIt’s crazy how many they can delete without scaring away advertisers, and it’s even crazier to then think about how many bots and fake accounts there must actually be if they’re deleting well north of a hundred million accounts per month (at least at the time I read that article.)
Edit: found the article. (https://amp.cnn.com/cnn/2019/11/13/tech/facebook-fake-accounts)
It’s even crazier than I remembered - they deleted over 5.4 billion accounts in 2019 alone.
Advertisers are already starting to get scarred Facebook numbers will show viewers way higher to alternatives but with little to no return
DeleteI would imagine that advertisers care more about the conversion than total # of users. It's better to convert 25% of 100 users than 1% of 1000.
DeleteYeah advertisers look at the $ value after someone click, its $ spent in ads vs $ generated, that's it.
DeleteYears ago they went to court after falsifying video engagement numbers. They lost, but money they had to pay was a slap on the wrist compared to what they make every year. It killed a lot of good companies during the pivot to video.
DeleteI imagine the numbers are all bs.
DeleteThe entire platform is useless and no business should waste their money on it
DeleteJudging by how much scam ads I see now on mobile with porn, I think its too late to save itself. Its just a slow spiral at this point.
DeleteOr theres going to be more porn in the future.
I predict in the next year that Facebook will become an Epstein Truther social network.
DeleteAlso wonder if this is Facebook removing its own AI accounts. Link to article on meta removing the accounts from the start of this year (https://www.cnn.com/2025/01/03/business/meta-ai-accounts-instagram-facebook)
DeleteYeah but then ads start to reach people and they can charge more for those ads and reduced overhead dealing with spam accounts.
DeleteAdvertisers won't pay top dollar anymore when they see how Facebook's real human base is a lot smaller than they thought.
DeleteNor will they when ad campaigns prove ineffective compared to platforms that do keep bots out.
DeleteOnly 10 million? They claim to have 3 billion monthly active users. This is like picking up a single candy wrapper after a concert to "combat littering".
ReplyDeleteI keep reporting them and FB says they are fine, no action taken.
ReplyDeleteIt’s a load of BS
Best to just delete Facebook.
DeleteBetween the boomers, the complete ignorance, and the ai slop, I couldn’t take it any more.
DeleteI joined Facebook back when you had to have a .edu (college) email account
It sucks because hobbies I'm part of organize largely through Facebook groups. I'm pretty good that I deleted Facebook off my phone but I still go to Reddit which is really just as bad
DeleteTry to convince people to use discord or something. Works better for that type of thing anyway
DeleteOf course it's fine. They make money off that sweet engagement bait.
DeleteThey were just saving them for later so they could make a story about how they got rid of 10 million accounts in a day
DeleteSame. Admin to a very niche hobby group and the spam bots are very obvious. FB doesn’t care.
DeleteProbably got rid of 10 million real people and replaced them with Ai garbage profiles. They already said they were going to do this.
ReplyDeleteAmen 🙏
Delete😍😍😍😍😍😍
/s
I got an email a few weeks ago that my account was suspended and to regain access I had to send them a video of my face, including turning from side to side. Lol, nah, fuck off. I just have an account so I can hear if anyone gets married or dies, and I only logged on to check that every 4-5 months so no big loss.
DeleteThey got rid of my very real account…
DeleteWho uses Facebook?
ReplyDeleteI deleted mine years ago
ReplyDeleteIf they want to combat spam they should stop promoting AI generated content that has no value except for doing spam.
ReplyDeleteMaybe they deleted mine, that i deactivated and deleted 6 or 7 years ago but still get emails from facebook that someone is trying to reset the password on my account. They are verified Meta emails, not spam bs. I just ignore em but it tells me my email is still associated with the (Deleted) account.
ReplyDeleteYea I get those for the same reason, pretty sure it’s just Facebook testing email links for activity
DeleteHe will have to close it down to achieve that goal
ReplyDeleteHow is removing 10 million Facebook profiles gonna combat spam? People are still going to eat it.
ReplyDeleteThey're going to be replaced with 10m ZuckBots
DeleteMeta is spam
ReplyDeleteThey deleted my elderly father in law's profile recently. They allowed him to appeal and they appeal process was to submit a photo of his face. I helped him do that and he was denied, banned forever. No real explanation either.
ReplyDeleteIt's not just spam it's literally millions of profiles trying to scam people and Zuckerberg doesn't care because it makes meta worth more
ReplyDeleteAre you kidding me? They’ve gone out of their way for years to make users see as much spam as possible. Their primary business is selling our attention to spammers lol
ReplyDeleteAgreed. All the young people I know have left Facebook.
DeleteFor me I had an account for 20 years they basically suspended it no rhyme or reason to it and I guarantee all of my 3:00 a.m. thoughts my little idioms and all my little sayings are going to appear on someone else's Facebook now cuz there's no way to prove I was the original Creator anymore.
DeleteAnd the world yawned.
ReplyDeleteIf it wants to combat spam, it really just needs to delete itself
ReplyDeleteI run a Facebook group for my neighborhood and I get so many spammers trying to join. Sometimes they slip up and you can see the hundreds of Indian accounts linked to the one they try to join with, or they mismatch the gender with the profile image. Sometimes the bio is something like "adult female bio, lighthearted, whimsical". The common profiles now were all created about a year ago and have a set of 4-10 friends who all like each others pictures but never post any comments.
ReplyDeleteI've been forced into becoming a profile detective just to prevent the group being over run by people selling duct cleaning and car detailing.
Don’t worry, I removed myself years ago.
ReplyDeleteThey re enabled all these accounts in February btw
ReplyDeleteFB, aka Boomer 4chan, had such a crazy falling away the last couple of years. Millennials and up are still clinging to the platform here and there, but it seems like 20 somethings and younger are ditching fb and valuing their privacy again.
ReplyDeleteHow are they going to fight AI slop
ReplyDeleteI only needed to remove one profile to deal with the Spam problem on Facebook.
ReplyDeleteThis feels like when I delete 100 emails out of my inbox and feel like I made a dent and then realize that I have like 72,000 emails still left.
ReplyDeletehuh funny this is suddenly a thing happening while the epstein/trump junk is going on. I wonder how many of those bots are tied to pushing that story? If that's a stat at all in what was banned.
ReplyDeletePeople still use FB?..really?..after everything we have found about about the platform and mark Zuckerberg..fuck FB delete it .
ReplyDeleteAnd I took a tablespoon of water out of the ocean to combat rising sea levels
ReplyDeleteFacebook is hot garbage.
ReplyDeleteI haven’t used Facebook in a long long time. My account is not deleted, just abandoned. I also made an account for my pet. But not a pet account. If FB even has those anymore. A human account - But for an obvious non person. It was up for years and years and years. Probably is still up.
I should check.
No need to remove mine. Deleted it years ago.
ReplyDeleteSpam? Or remove the ones that won't "spread the message"?
ReplyDelete*Deleted competition
ReplyDeleteThey're fine with their own bots and their useless spam.
That motherfucker still owes me for that data breach! Did anyone ever get paid for that!?
ReplyDeleteHow can I get them to remove mine?
ReplyDeleteI report these all the time, and every time they're cleared. FB is so fucked.
ReplyDeleteOnly 500 millions to go. As always they are pretty poor at cleaning up.
ReplyDeletein an effort to corner the spam market
ReplyDeleteHomemade spam tastes the best.
DeleteFacebook still exists?! Who knew?
ReplyDeleteSure they did. FakeBook is full of trolls and bots. Fuck Zuck
ReplyDeleteI’m hoping they surely delete mine I’ve “deleted” back in 2016.
ReplyDeleteI can't tell you how many garbage Dubai ads I was getting despite not even interacting with them. Dubai, Qatar, the sheiks... It was driving me mad.
ReplyDeleteGotta clear the spam for their own AI profiles
ReplyDeleteHopefully they delete the fake profile of me that was reported over 10x as being fake. But I doubt they’re that effective.
ReplyDeleteThey deleted me. I don’t use FB as a ‘social network’. I admin a group trying to get animal abuse and abusers/scammers removed. They don’t want anyone objecting to actual criminals in Vietnam and elsewhere posting fake animal rescue videos and other cruelty. That stuff generates engagement because the average FB user is entirely gullible. It’s the same with every platform. Even if they realize content is a scam, they have to engage and express their indignation, clueless that they’re making the BS profitable.
ReplyDeleteI'm wondering if the 10 million ads could be next.
ReplyDeleteWhat, you don’t like SPAM?
ReplyDeleteSo that's 10 million accounts belonging to just 3 Filipinos.
ReplyDelete