YouTube will begin using AI for age verification next week

If you have the YouTube viewing habits of a teenager — watch out.

By 

Matthews Martins

 on August 8, 2025

YouTube age verification is coming soon. Credit: Nikolas Kokovlis/NurPhoto via Getty Images

YouTube is officially rolling out its AI-assisted age verification next week to catch users who lie about their age.

YouTube announced in late July that it would start using artificial intelligence for age verification. And this week, 9to5Google reported that the new system will go into effect on Aug. 13.

The new system will "help provide the best and most age-appropriate experiences and protections," according to YouTube.

"Over the next few weeks, we’ll begin to roll out machine learning to a small set of users in the US to estimate their age, so that teens are treated as teens and adults as adults," wrote James Beser, Director of Product Management with YouTube Youth, in a blog post. "We’ll closely monitor this before we roll it out more widely. This technology will allow us to infer a user’s age and then use that signal, regardless of the birthday in the account, to deliver our age-appropriate product experiences and protections."

SEE ALSO:YouTube is using AI to verify user age by browsing activity

"We’ve used this approach in other markets for some time, where it is working well," Beser added.

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The AI interprets a "variety of signals" to determine a user's age, including "the types of videos a user is searching for, the categories of videos they have watched, or the longevity of the account." If the system determines that a user is a teen, it will automatically apply age-appropriate experiences and protections. If the system incorrectly determines a user's age, the user will have to verify that they're over 18 with a government ID or credit card.

This comes at a time in which age verification efforts are ramping up across the world — and not without controversy. As Wired reported, when the UK began requiring residents to verify their ages before watching porn as part of the Online Safety Act, users immediately started using VPNs to get around the law.

Some platforms use face scanning or IDs, which can be easily faked. As generative AI gets more sophisticated, so will the ability to work around age verification tools. And, as Mashable previously reported, users are reasonably wary of giving too much of their private information to companies because of security breaches, as in the recent Tea app leak.

In theory, as Wired also reported, "age verification serves to keep kids safer." But, in reality, "the systems being put into place are flawed ones, both from a privacy and protection standpoint."

Samir Jain, vice president of policy at the nonprofit Center for Democracy & Technology, told the Associated Press that age verification requirements "raise serious privacy and free expression concerns," including the "potential to upend access to First Amendment-protected speech on the internet for everyone, children and adults alike."

"If states are to go forward with these burdensome laws, age verification tools must be accurate and limit collection, sharing, and retention of personal information, particularly sensitive information like birthdate and biometric data," Jain told the news outlet.

Topics  YouTube