Elon Musk's new Tesla Master Plan promises abundance for everyone.

Elon Musk's new Tesla Master Plan promises abundance for everyone

It's not entirely clear how we get there, though.
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So you're telling me I don't have to open those cans myself? Credit: Tesla

Tesla CEO Elon Musk has a new Master Plan, and we're never been less sure on what's it really about.

The first "Master Plan" – a broad stroke company strategy penned by Elon Musk back in 2006 – was simple enough: Build a quick, fancy electric sports car, use the proceeds (and the attention) to build a more affordable electric car, then follow up with an electric car that'll be affordable enough to sell en masse and kickstart an electric vehicle revolution.

The follow-up to that plan was mostly about the advent of self-driving tech, which could transform your Tesla into an autonomous taxi that could earn you money; we're seeing the first steps towards that happening now with Tesla's Robotaxi service.

The third Master Plan was a bit harder to process, as it was a much longer document that mostly steered away from cars and focused on renewable energy.

Finally, the fourth Master Plan, revealed on Monday by Tesla's official account on X, once again shifts focus, this time onto robotics and AI.

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The key word, used several times in the text, is "sustainable abundance."

"We are combining our manufacturing capabilities with our autonomous prowess to deliver new products and services that will accelerate global prosperity and human thriving driven by economic growth shared by all," says the article.

Unfortunately, there's very little tangible explanation on how, exactly, Tesla aims to achieve this. Optimus, the company's humanoid robot, is mentioned as being able to accomplish monotonous and dangerous tasks. But in reality, Optimus isn't available to the public yet, and its supposedly high level of autonomy, based on what we've seen so far, is dubious at best.

And that, aside from a quick repeat of previous claims about autonomous vehicles "dramatically improving the affordability, availability and safety of transportation," is pretty much it. The final part of the text explains just how hard it'll be to eliminate scarcity.

SEE ALSO:New Tesla Model Y Performance: Lightning quick acceleration, great range, and more

While the idea of eliminating scarcity to make a world where everyone lives in abundance sounds great, it's hard to glean from this text how Tesla plans to achieve that. The Robotaxis are here, but given how slow Tesla's progress on Full Self-Driving has been so far, it might take a while before they're widely available, let alone disrupting industries as Musk would have you believe.

As for Optimus, we don't know how capable it will be, or how much it will cost. Tesla might have a plan to scale it to a level where every household has one or three (Musk said it will be 10 times bigger than the next biggest product ever made), but the latest Master Plan doesn't explain that bit. We guess we'll just have to wait and see.

Topics Tesla

Matthews Martins

Perhaps facing reality head on is the most honest way to try to escape it.

101 Comments

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  1. Oh yeah, fascist robots in everyone’s home. The dream! The future! So genius

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  2. https://giphy.com/gifs/liamoo-3ohs4oGPP2IFhK0XkY

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  3. I am sure it will be just as amazing as the self driving cars we’ve been having since he promised them in 2015

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  4. I'm sorry, why does anyone believe ANYTHING this lying sack has to say? He can't even deliver a self-driving car! LOL

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  5. I don't care about "master plans" i just want a robot to do my laundry and chores like for yesterday.

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  6. There are going to be two incredibly joyful days coming up within my lifetime. One, when this fascist dullard in the WH finally has a blood clot reach whatever is left of his porridge brain and he kicks it. The other is when this k-holed dullard watches all of his companies collapse and we don't have to read about him anymore. Literally the only thing he has going for him is money. He's a moron, he has no charisma, no vision, nothing. The ultimate failing upward white guy, nothing more.

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  7. The master plan doesn’t outline any goals because the company doesn’t have any. They are fully aware that their entire market value is Elon Musk memes and nothing the company actually does or doesn’t do will have much if any effect on their valuation. If they were to separate from Musk their stock would plummet to near zero because they offer little tangible value as a company.

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  8. Today I discovered a new word: quotidian

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  9. As a long time Option + Shift + "-" enthusiast I am happy about at least some aspects of this development.

    There's also a joke to be made about Musk taking a piss and the ketamine bladder, but it escapes me, the bloody thing.

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  10. I think that this Masterplan N. 4 strongly supports the (only apparently unhinged from reality) current P/E of Tesla of 182

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  11. … now we just have to wait for Elon’s fan base to start posting and tell us it ain’t so …

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  12. subscriber
    It seems to me that Musk’s various endeavors peaked several years ago and are now on a (probably irreversible) downward trend. Nothing his companies do make any sort of business sense, nor do they have achievable long term goals. They’re completely stagnant toys for Musk to play with, not real profit-seeking businesses.

    These companies are propped up by Musk’s money, but he can’t buy relevance. Projecting out another 10 years, are more or fewer people going to be buying teslas? Are more or fewer people going to be on X? Will anyone on earth own one of Musk’s fake robots? The answers are pretty obvious, and they don’t bode well for Tesla and X.

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    1. I agree except SpaceX is the obvious outlier. It's doing fine, mostly because it has an actual CEO who is supremely capable and seems to be able to keep Musk at enough distance to get shiz done.

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    2. Yeah, SpaceX is sort of its own thing. I’m actually surprised Musk hasn’t done more meddling in it.

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    3. It's not because SpaceX has an actual CEO, it's because Musk is a welfare queen (also because of US DOD contracts).

      "SpaceX has most likely paid little to no federal income taxes since its founding in 2002 and has privately told investors that it may never have to pay any, according to internal company documents reviewed by The New York Times."

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    4. Which is the case FOR not against the government subsidizing innovation. We now have multiple companies working on this tech and while Mars is not the right goal to pursue for obvious practical reasons, there's still plenty value for humanity in unlocking space and making sending people and things to space affordable. I don't mind them not paying taxes for a bit to get this technology working and show it can be done.

      Delete
  13. Together lets make the planet greener❤

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  14. We have the opportunity to make the future better for generations to come. This is the answer - sustainable abundance for all. 🇺🇸

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  15. TSLA needs to hear this.

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  16. Looking forward to the day my Tesla robot can do all the chores around the house!

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    Replies
    1. They have not finished the car mission yet and it’s been going on for 20 years.
      Don’t hold your breath for Elons robot lies. He’s yet to achieve anything near the scales he keeps promising, he just moves on and makes another grand proclamation that allows him to feel good about never achieving the previous one.

      Delete
  17. There is 9,000 times more sunlight on Earth than the world energy consumption.
    Sustainable Abundance.

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  18. Tesla energy is so underrated. Nobody understands how much of an impact that battery storage alone will make and tesla is lightyears ahead of anybody

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  19. Love the feeling, but nothing new here. Seems like the same plan as we expected..

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  20. Tesla is truly the best 😎

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  21. Power supply systems, robotics, and autonomous driving are all for humanity to explore new planets.

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  22. It's a beautiful thought project to just say, "Sustainable Abundance" but much like the Tesla Roadster...

    I'll believe it when I see it and am living in a sustainable abundance myself.

    All I've seen and experienced is an even greater divide between the rich and poor...

    At least from my five years of socioeconomic research...

    We're heading in the opposite direction of sustainable abundance.

    I love you Tesla... But please be careful what you promise.

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  23. Just need an abundantly spacious electric minivan now.

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    Replies
    1. It's probably going to be a stainless steel monster SUV rather than a minivan though.
      Full size electric vehicles aren't selling because the target customer doesn't care about the environment.
      So the idea with these monster stainless steel vehicles is probably to make people talk, cause that's the fastest way to show them electricity works.

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    2. If they bring out an electric camper van with enough solar to charge the traction pack at a reasonable rate... I'm selling my M3P quicker than you can blink

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    3. They just need to deploy the 500 kW V4 superchargers quickly.

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  24. Abundant sustainability?

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  25. LFGGGG ELON AND TESLA TEAM 👏 😎 🫡

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  26. What's next? The final solution? This Elon guy is off his rocker.

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    Replies
    1. What is your master plan? oh, you dont have one.

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  27. I gave years of my life to the green energy projects through the NJATC. It's good to see contracts getting approved somewhere...

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  28. That should make it difficult for the stans, but they won't care!

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  29. A consensus is forming

    Tesla’s new ‘Master Plan’ sounds like AI slop (https://www.theverge.com/tesla/769009/tesla-master-plan-4-ai-robotics-abundance)

    Tesla’s fourth ‘Master Plan’ reads like LLM-generated nonsense (https://techcrunch.com/2025/09/02/teslas-fourth-master-plan-reads-like-llm-generated-nonsense/)

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  30. The bits of the plan in the article read like a failed draft of a business plan written by an intern in the 90s. Lots of buzzspeak terms but no real info.

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  31. This company is surely doomed by any sane measure. The biggest squandering of the "first mover advantage" ever seen?

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  32. This might be more unhinged than that WeWork IPO prospectus. This is basically admitting Tesla is nothing but an MLM pyramid scheme, just a bunch of meaningless buzzwords. I'm surprised synergy wasn't mentioned, and can't wait for the launch of project Jabberwocky

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  33. Hold on though…if this was written by AI, does that mean Elon is proving that CEOs can be replaced by AI? If so, I think he may finally be on to something I agree with!

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  34. When I was a kid, there was an animated television show I really liked. "Inspector Gadget". The villain in it closed every episode, or nearly every episode, with the words "Next time, Gadget! Next time!" I don't think Musk is as clever as Doctor Claw, but I can imagine him saying something like that.

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  35. 1. Collect Underpants?

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  36. How is this a master plan when the previous master plan was chucked over the side after a couple of years for something completely different. It's almost like they need a full-time CEO or something.

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  37. I guarantee, absolutely guarantee, that was written by Grok. It’s sloppier AI slop than r/aita is these days and that’s saying a great deal.

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  38. Those stocks ain't gonna pump themselves.

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  39. They have concepts of a plan?

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  40. "We need to give Elon $50B more to keep his attention so that he is willing to write the prompt to Grok"

    Tesla board, two weeks from now.

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  41. Anyone else think it's hilarious watching Elon doing the whole sustainability song and dance knowing it will never work again because he ruined his image to the people who actually wanted to buy his cars?

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  42. Asimov's justification for humanoid robots was that the world is set up for humans so androids could just pick up human tools. But that's not true. We didn't replace miners with a bunch of androids carrying picks.

    And implicit was the assumption that the positronic brain would be very expensive, so you'd have a single household robot that could do multiple tasks. You wouldn't put a computer in a dishwasher.

    But my dishwasher does have a computer.

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  43. I don't know... if it were written by Grok I'd expect it to be titled Final Solution or something...

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  44. Jan 2025 , Musk:“Will we succeed in building 10,000 exactly by the end of December this year? Probably not, but will we succeed in making several thousand? Yes, I think we will. Will those several thousand Optimus robots be doing useful things by the end of the year? Yes, I’m confident they will do useful things.” The CEO added that Tesla is currently designing a production live for 1,000 units a month. The next line will be capable of 10,000 units a month. Tesla is working on a version 2 of Optimus that Musk claims will be produced at a rate of 100,000 units per month and it will launch next year.Musk then made some even wilder comments about Optimus, claiming that “it won’t be long before Tesla is making 100 million of these things a year.”
    NOT EVEN A PROTOTYPE YET FFS
    How long till this PT Barnum evil whitecsupremacist murdering (millions in Africa) cult leader fades away and his companies collapse- please be soon

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  45. Ironically, Elon is the easiest CEO to replace with AI. He works very few hours, hallucinated how much DOGE “saved,” and is prone to racist behaviour. I applaud Elon for replacing himself with AGI

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  46. I wonder what sort of "Jobs tasks" Tesla will take on.

    Always wary of corporate communications that try to conflate "environmentally/ecologically sustainable" and "economically/financially sustainable" by just saying "sustainable" (no modifier). This little trick began about a half hour after the former phrase was born.

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  47. If it was generated by Grok, at least there weren't any overt Hitler references, so progress I guess.

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  48. I love the optimism, but I’d like a roadmap that doesn’t look like it was scribbled on a napkin.

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  49. Abundance for everyone? Sounds great. Just hope it doesn’t come with a monthly subscription.

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  50. Typical Elon — dream big, fill in the details later.

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  51. Cool. So when does Mars factor into this plan?

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  52. We’ve heard 'abundance for all' before. Wake me when my rent goes down.

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  53. He’s either a genius futurist or just really good at selling hope.

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  54. Would love to see the fine print on that master plan… if it exists.

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  55. It’s giving strong ‘Trust me, bro’ energy.

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  56. If anyone can turn a vague promise into a multi-billion dollar market shift, it’s Elon.

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  57. Meanwhile, I’m still waiting for my Cybertruck from the last master plan.

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  58. Another grand promise with zero clarity — Musk has mastered the art of hype over substance

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  59. If this is anything like his previous 'master plans', expect delays, half-delivered tech, and lots of excuses

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  60. Abundance for everyone? Maybe start by making Teslas affordable to the average person.

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  61. It’s easy to promise the world when you don’t actually explain how you're going to deliver it.

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  62. This sounds more like a PR stunt than a serious roadmap. Where's the accountability?

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  63. Abundance for everyone? I hope it's in the car universe, otherwise it looks like some antichrist shit

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  64. Tesla in ten years will be a juggernaut. No one in America comes close to their recent developments.

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  65. Master Plan Part IV really inspires me 🙌. If we truly want to solve the great challenges of our time, we need to stop competing against each other and start working together across borders. International cooperation is not a nice-to-have, it’s the only way forward. By learning from each other, sharing knowledge, and at the same time challenging one another, we can push innovation and humanity to the next level 🚀🌍.

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  66. 98% hype, 2% substance. 100% fascism.

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  67. Master Plan? Nein! 🇩🇪

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  68. Plan 5: Elon should shut up and stay out of German politics

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    Replies
    1. Why so sensitive Dude?

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    2. He should never have opened the gigafactory there

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  69. Only words. No real improvements. No real ramping up any production.

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