New Apple CEO announced as Tim Cook step back | Find a Way

End of an Apple era: Tim Cook to step down, John Ternus takes over as CEO

Apple makes it official: the Ternus era begins this fall.
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Credit: Perry Knotts/Getty Images)

Tim Cook, age 65, just named the date of his retirement ... sorta. The Apple CEO is stepping back this fall to become "executive chairman," the company announced Monday.

Surprising exactly no one who was paying attention, the company also announced the name of the executive who will take the CEO role starting this fall: John Ternus, Senior Vice President of Hardware Engineering.

The transition from the Cook era to the Ternus era was approved unanimously by the Apple board, the company said.

"I love Apple with all of my being," Cook said in the announcement — and pivoted quickly to praising his successor.

"John Ternus has the mind of an engineer, the soul of an innovator, and the heart to lead with integrity and with honor," Cook wrote. "He is a visionary whose contributions to Apple over 25 years are already too numerous to count, and he is without question the right person to lead Apple into the future."

Cook sought to assure investors that he'd still be involved, as the $3 trillion company makes its first CEO transition since Steve Jobs bowed out prior to his death in 2011.

SEE ALSO:Apple reboots the Steve Jobs reality distortion field

"I look forward to working closely with [Ternus] on this transition and in my new role as executive chairman," Cook wrote.

Apple's announcement, surprising only in its timing, spent most of its paragraphs — nine out of 14 — talking about Cook's achievements (including the reduction of Apple's carbon footprint).

But more than a third of it was devoted to introducing Ternus, who is still not widely known despite overseeing the development of the iPhone, iPad, Mac, and AirPods, among many other Apple hits. In his comments, Ternus was keen to stress continuity.

"I have been lucky to have worked under Steve Jobs and to have had Tim Cook as my mentor," Ternus said. "I am humbled to step into this role, and I promise to lead with the values and vision that have come to define this special place for half a century."

Ternus added that he was "filled with optimism about what we can achieve in the years to come."

The stock market didn't exactly agree or disagree with Ternus on that score. Apple stock dipped in after-hours trading on the announcement of Cook's retirement, but reversed nearly all of those losses within an hour.

Topics Apple

Matthews Martins

Perhaps facing reality head on is the most honest way to try to escape it.

282 Comments

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  1. I hope it will make iphone better. Lol

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  2. Finally got tired of kissing trumps @$$

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  3. At least this Ternus fella looks healthier than the previous two. He’s got that going.

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  4. Damn, I would’ve thought Craig Federighi would be up next.

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  5. Bye Tim, too bad you destroyed your legacy by hanging out with the dumpster.

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  6. I stop care about apple leaders after Steve.

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  7. Cool.

    Release the files

    Start the trials

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  8. First Steve Apple, then Tim Apple, now John Apple? What are the chances their last names were all Apple?

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  9. What a useless run and earned horrible legacy....

    The only project he actually oversaw whole cloth, the virtual reality effort, was an abject failure.

    The lasting image of his time is the picture of him fumbling with the gold bar bribe, styled as a "trophy", he had made for trump. Or him sitting at the post capitalism tea party with zuckerberg and others saying what an honor it is to talk to trump in social situations. He 100% thinks the gestapo will skip over his house alone if they start rounding up lgbtqia people - ask kaitlyn jenner how that special exemption is working out? What a terrible man you are, Tim..

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  10. Will John be as adept at sucking MAGA cock?

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  11. Cook bent the knee to Trump. Fuck Cook.

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  12. i know i’m asking for a lot, here, but could we maybe get a ceo with like … a more diverse perspective? who maybe isn’t in a siloed ecosystem where everyone loves apple everything and ai everything? yep. asking for too much.

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  13. You can choose your own desktop as you can with any Unix platform. You can install Linux on silicon Macs. I run homebrew on my MacOS and install all kinds of stuff.

    You have the freedom to not buy a Mac if it’s not what you want.

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  14. Does someone know if Ternus is more creativity focused like Jobs or market focused like Cook?

    ReplyDelete
    Replies
    1. He’s an engineer. He’ll be much better than cook.

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  15. Good. It’s time for some fresh ideas and forward momentum.

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  16. Maybe Apple will merge its media business with Netflix. If AppleTV included Netflix I would actually consider getting it.

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    Replies
    1. Lowkey mixing these services is tricky as far as the fetching is concerned. Netflix is already under the gun with the Warner Bros failed acquisition.

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    2. In English? Netflix is fine but has more competition from the Paramount-Brothers deal. Do you mean the interface would be difficult to combine? Seems like that could be overcome. Apple is kinda a fringe media player, this would really make a behemoth with the two of them together.

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    3. No, Netflix is already under the gun with the ftc for attempting to monopolize. Not their first time either. Apple has been accused of the same antics. I highly doubt two companies currently undr investigation for monopolizing will monopolize. Just saying

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  17. This is gonna be good.

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  18. Do you think the new CEO is gonna have to schlub it down to the White House and present his own gold bar to keep the tarrifs off his back? Or does the existing gold bar have an expiration date?

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  19. Steve jobs was better. Without Steve Jobs we wouldnt be here

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    Replies
    1. Eh. He was great at coming up with ideas.

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  20. Worst 15 years of product design and nuking capabilities from their device lineup.

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  21. An engineer at the head of apple? hell yea

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  22. i’m 26. I was fortunate to witness the Steve Jobs era. I remember for Christmas. I got the iPhone 4s when it came out in middle school although technology wasn’t as good as it is today there was just something special about that device and I’d argue even the 5S just seems more like a true Apple product. Needless to say, I still love all the devices I’ve had. I will say I’m happy they’re finally stepping into the fold market. If I wasn’t an Apple fanboy a Google fold would be my next choice

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  23. Tim groveling before Trump will overshadow everything he did at Apple.

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  24. Huge news actually

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  25. Is this something that is naturally happening or did he do something bad?

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  26. Is this John in the Epstein files too?

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  27. After bowing the knee to Trump, presenting him with a golden Iphone in the whitehouse, with open arms, you have to wonder what's going on behind the scenes with Apple and Tim Cook.

    Likely need someone much nastier and much more corrupt to step into his shoes.

    Best case scenario they increasingly continue to use our phones to track us and illegally harvest our data.

    Worst case scenario they use phones to hurt or kill those who oppose them, potentially in mass.

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  28. Who’s fkn cares. Anyways

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  29. I guess Tim Apple's pledge to build Apple factory in the USA did not sit well with the Board of Directors

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  30. I read it as John Temu...

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  31. He bet for trump, he bet wrong, he gone.

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  32. New trumpf cabinet member?

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  33. Truely an end of an era.

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  34. lets hope for some better decisions..........hah who am I kidding?

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  35. One step closer to John Apple

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  36. Another one bites the apple

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  37. My last year of Steve Jobs era 2011 Mac mini is still running like a beast, doubt the Tim Cook ones will do as good.

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  38. With a hardware guy here is hope for iCar, iBot.

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  39. realllyyy???, can't believe that

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  40. Tim got tired of being dicked by Donald.

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  41. Ill never get the image out of my head watching Tim Cook giving Trump his fake gold award. Absolutely sickening. Buh bye

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  42. Tim is now cooked

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  43. Finally a product guy not a administrator

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  44. The Cook era is over; time to see what Ternus can serve up.

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  45. America: Where CEO movements excite the poors.

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  46. A bit worried that it's an Engineer taking over.

    Apple's success has always been rooted in good 'design' and business decisions - rather than being on the cutting edge of any technological road map.

    These decisions benefit the whole of the industry - since they tend to copy their best designs. Just imagine how much worse Microsoft would be without Apple's influence, etc.

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  47. guess he knows ceo's gonna have a bit of a harsh time in the near future.

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  48. isn't he actually stepping up to Chairman

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  49. Goodbye Tim apple. You sold out to the super pedo just like all your peers. If people with power do nothing at least let that be their legacy.

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  50. So...what does it mean then? Making recycled copycats of older models like Samsung?

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  51. Ladies and gentlemen, he's cooked.

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  52. Reverse the enshitification please. Apple products have regressed so significantly that basic features are constantly at odds.

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  53. So all in on AIXI!

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  54. Software has been dropping rapidly over the last years. Every time I have to do something with my Family and their devices it’s always a hot mess It’s never really worked. Get on software! And please overhaul macOS so it looks a bit different from the original OS X.

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    Replies
    1. well people are pretty angry they changed macos to have that glass stuff and generally be more like ios.

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    2. It looks like OSX x Vista now.

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  55. stepping down? he got promoted lol

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  56. so he's just changing a position in the company, nothing has changed. Nothing ever happens

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  57. End of an era with Cook tbh, he was there forever

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  58. Apple is Ternus a new one in this update.

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  59. Can't get any worse, hilariously overpriced products that people are still in 2026 stupid enough to buy. Always funny seeing the 'new' thing Apple products get while I'm sitting here laughing because I've had that for many years now. But go ahead Apple users, keep paying double for the same features budget phones have.

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  60. This actually makes a lot of sense. Ternus has been the guy behind every major hardware decision for years M-series chips, Vision Pro, the entire Mac and iPhone industrial design pipeline. Cook's biggest legacy was turning Apple into an operations and services juggernaut. Ternus could be the one to bring back that "one more thing" energy on the hardware innovation side. Genuinely curious to see if Apple's product cadence changes under his leadership.

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  61. Comment deleted by user

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    Replies
    1. IDK why you're getting downvoted. As a white guy, I understand this sentiment.

      Delete
  62. Goodby Tim Cook. You successfully turned an innovative company into a money making machine.

    You won't be missed.

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    Replies
    1. That’s what corporations do… make money. Maximize shareholder value. Tim has done that. $$$$$

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    2. Of course. Not a single truly innovative product under his reign though

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    3. yea but they realized they like money and will continue to do so

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    4. Maybe and I don't care they do. I only care about the product and they haven't been exciting to me at all.

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    5. Agree - the Vision Pro could have been it. Close

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    6. Agree too, it was an experiment but the technology is not there yet to make it a useful product, mostly a stunt. And the eyes projection thing is straight creepy

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  63. Tim Apple couldn't hang

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  64. so the fuckass who made power bricks that prevent you from using your outlet?

    what a win for consumers

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    Replies
    1. I'm sorry, were you asking for the part numbers for the AC cords for Apple's power adapters?

      MW2N3LL/A (North America NEMA 5 type B)

      MW2N3Z/A (Europe CEE 7 type F)

      MW2N3B/A (UK BS 1363 type G)

      Apple's power bricks really are wonderfully designed and modular. The AC side wire can be removed and replaced if damaged, or swapped with one of the others for use on different plug standards, and the USB-C side can be used with Apple's magnetic cable or swapped with any regular USB cable if damaged.

      (By comparison, my Thinkpad's power adapter has, for some reason, a permanently molded USB-C side cable. So if the USB side ever gets damaged, you have to scrap the entire damn adapter.)

      Delete
  65. Goodbye, Tim Apple.

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  66. Feels like continuity more than a reset. Apple doesn’t pivot hard when things are working.

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  67. It’s John Apples tern now.

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  68. For supporting trump my days with iphone are counted

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  69. Never liked Tim Cook. Glad he is going away.

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  70. CEO of vision pro failure

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    Replies
    1. bro, just one more thing to strap onto my face to take me away from the hell that is life, trust me bro, just one more device glued to my eyes no one wants to use for more than 3 minutes. Anything to not look at the actual world.

      Delete
  71. Holy cow this one looks like a normal person.

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  72. It will be a huge tilt towards function over form.

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  73. Here come the large scale layoffs

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  74. $150 entry level iphone coming up

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  75. He is a Quisling who bent the knee to the Second Trump Reich

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  76. John Eternus sounds like a Warhammer 40k character

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  77. Big move, but not a shock this feels like a planned transition, not a shake-up.
    Tim Cook staying as chairman keeps continuity, while John Ternus represents the next generation.
    Market will care more about execution than the title change.

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  78. Tim Cook took over Apple Inc. in 2011.

    Here's a list of his accomplishments:

    • Revenue: $108B → $416B (~10–11% CAGR)
    • Net income: $26B → $112B (4x+)
    • iPhone still dominates (~50–60% of revenue)
    • Stock: $13 → $271 (~20x, ~1,900%)

    • $800B+ returned via buybacks + dividends
    • Stock splits: 7-for-1 (2014), 4-for-1 (2020)
    • First to hit $1T, $2T, $3T… now around $4.1T

    He also built a services biz doing $100B+/yr, scaled wearables into a Fortune 100–sized segment, and transitioned to in-house silicon.

    A great run.

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  79. Cook has done an amazing job. Almost identical to Sundar in terms of market cap expansion but Sundar did it quicker.

    Sundar took Google from $380 billion to $4.1 trillion. Did it in 11 years.

    Cook has similar numbers and did it in 15 years. So took a tiny bit longer than Sundar.

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  80. People love to shade Tim as only a “supply chain guy” while giving him zero credit for the world-dominating brand it has become. What was once the quirky niche choice for the home computer is now deeply embedded in the fabric of the world and people’s lives. iPhone, iPad, AirPods, Beats, Watch, ApplePay, iCloud, Siri (yes I know), Apple TV (the box), the App Store, and so much more are because of Tim. Yes yes yes Steve has his finger prints on many of those but Tim created the stage for all of those to flourish. Apple’s brand is beloved, revered, and in a class of one. Nearly all, because of Tim.

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  81. Chairman of the Board

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  82. I was really expecting the hairy eyebrow guy to be the next CEO

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  83. I thought i read John Temu

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  84. Tim Cooked but it seems that his Ternus up

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    Replies
    1. First of all, how dare you
      https://i.imgur.com/B8te9Ss.png

      Delete
  85. Dang, that’s kind of big. I await the inevitable book and other material that will come out about Tim Cook, and it will be reminiscing about his reign on Apple for a decade and a half.

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  86. It's a sad ending for Tim Apple to go out after his last memorable public act will be debasing himself giving an award to Donald fucking Trump.

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    Replies
    1. Don't worry, they said he's staying on as Chair to handle government relations.

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  87. Will he inherit the black turtleneck?

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  88. It was a necessary move. Everyone is praising Tim Cook, and you can't deny the numbers. But he killed innovation in Apple, literally. You see Amazon, Alphabet, Nvidia, etc. Those other big tech. are moving faster. Apple lost the track, and if they don't react, it will be a huge downfall. Let's see if this can be solved.

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    Replies
    1. Cook was awesome. He's not getting forced out here.

      Delete
    2. Cook was awesome as a CEO to make the brand stronger. But Apple became too self-indulgent. Cook had the luck to take the job in an era of soft innovation, last decade. Unless you live under a rock, you should know that things have changed since then. Apple is far behind Amazon, which is implementing AI logistics and moving into several fields. Alphabet, who's capturing better how to expand the monopoly of his data into AI. Etc. And NVIDIA is a case apart. It is far ahead of every other major tech in what's coming, its valuation is ridiculously low. Apple has a lot of work to do.

      Delete
    3. Apple doesn't compete with Amazon. You're all over the place and not making sense.

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    4. I haven't said that. I said Apple is far behind in innovation. I just put hyperscalers as an example. They are moving, Apple isn't moving. It's a matter of reading comprehension. But it seems this post is filled with Apple suckers.

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    5. You haven't made a coherent argument or defended any thesis here and now you're making personal attacks. Good luck with your investing journey.

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    6. You have no idea what's going on. You clearly don't understand AI and innovation dynamics. You're just chitchatting, and I'm giving you facts. Yet you are biased and not listening. So I won't follow this worthless conversation. This is my last reply. Hope at least you learn something.

      Cook left the position because Apple is stuck in the AI transition and lacks innovation. Siri, Apple Car, Apple Intelligence... Liked it or not. Those are facts.

      Apple tied his hands with the privacy policy. Microsoft built Azure, Amazon AWS, and Apple spent a decade with a share buyback policy instead of investing in capex for a sovereign cloud. They have Private Cloud Compute (PCC), which is inefficient in terms of exponential growth. Now, they have to pay for Azure or AWS to maintain iCloud's massive traffic.

      It's the same with LLM. They have massive data traffic. But no net. Now, they have to use OpenAI or an external LLM to fulfill the last layer of Apple Intelligence, which makes it, in a sense, an AI wrapper.

      If Apple wanted to keep going with the same path, they would have announced a CEO with a similar profile as Cook. Ternus is a product builder. It makes no sense announcing him as CEO if Apple isn't planning a radical change. It's a direct message.

      Delete
  89. Services and AI execution are vital to drive Apple's stock growth!

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  90. Not even a financial thing, just a tech nerd thing.

    I fucking hate Tim Cook, he ruined everything Apple was about. I fucking hate him. I can't wait until he's gone for good in every regard. If you think what Jobs did to Wozniak was bad, what Cook did to Jobs will forever be worst.

    Shittiest company in the world, and they will continue to make record profits as they keep grooming young folk into not learning how tech works.

    I fucking LOATHE Apple.

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    Replies
    1. Easy man, don’t give yourself a heart attack.

      Delete
  91. Seems like the market would take this as bad news? Implies that the board is not happy with Cook.

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  92. Tim Apple gave John his Appleseed.

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  93. Shoulda named me CEO, yall missed out

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  94. Didn’t Tim just dismissed these rumors a month ago lol

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  95. Just finished Apple in China, and it’s hard not to come away feeling like Tim Cook traded away any real commitment to corporate responsibility. The scale of Apple’s reliance on China’s low-cost labor is staggering, pushed to its absolute limits, with a clear eye toward repeating the model in places like India.

    The deeper moral question is whether that strategy can be justified by its broader impact—namely, helping lift hundreds of millions of people in China into the middle class. But even if you grant that point, the easier critique remains: Apple knowingly partnered with and strengthened a government that continues to suppress free speech and limit basic freedoms.

    At some level, it stops being just business efficiency and starts looking like a willingness to prioritize growth and power over principle.

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    Replies
    1. I don’t get what point you’re trying to make or insinuate. US manufacturers across almost all major companies rely heavily on China or other 3rd-world manufacturing, sometimes exploiting these circumstances.

      To put a microscope over Apple is a bit absurd, considering the multitude of US companies in partnerships with China (Tesla, General Electric, etc). Capitalism prioritizes profit above all else, and this is true with all if not the majority of the major companies in each industry. Based on your sentiments alone, it would be diffident for you to invest in most stocks.

      Delete
    2. Read the book. What is happening is not conducive to a beneficial economy or healthy society. I called out Apple because Tim Cook enabled this dynamic. Profits over principles every step of the way.

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    3. For the most part, huge corporations integrated with a country is not beneficial for the people. The government and company wins (more tax revenue, higher gdp, etc), but consumers and the working class are negatively affected. I never disagreed with you and the sentiment of profits over principles. It’s just that Apple isn’t the only one doing this, and talking about moral obligations of investors in a stocks subreddit is probably not the demographic of people you want to rant about this to

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    4. Its topical because Cook is stepping down (and I just finished the book). When we don't talk about the overwhelming power of the oligarchs we fail to uphold our responsibility as a citizen. Apple has taken more advantage of cheap labor in other countries than any other country and their next plan is to do the same in India. They are flattening the playing field and making other coutries very strong.

      Delete
    5. Corporations are capitalists. If there is a moral or security-based reason to not allow or control how capitalists do business, then it must be regulated accordingly.

      I assume you are making a post in the stocks sub which is focused on people who invest in the NYSE. If I am correct, are you implying there is a moral obligation of Apple investors that capitalized on Tim Cook’s influence to improve the quality of life of million’s in China because…check’s notes - they do business with a government known to be authoritative? Or in your words, suppress free speech and limit basic freedoms?

      Like I don’t entirely disagree, but it’s more like you’re making an argument to not invest in NYSE more than not Apple nor China. Otherwise the points you seem to be trying to make just seem arbitrary.

      Delete
    6. I can't imagine any publishing company letting that book get released without verifying every key aspect of what is stated. However, you could be right and a rebuttal book will come out. There is also the aspect of him giving gold statues to Trump as a member of the LGBTQ community. Profit over principle every step of the way.

      Delete
  96. How long til he goes to lick trumps balls?

    ReplyDelete
    Replies
    1. They should've hired Don Jr and merged with up and coming great Trump Mobile

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  97. Nooooo Tim Cook was the greatest CEO

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    Replies
    1. He wasn’t even Apple’s greatest CEO.

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  98. I feel bad for Tim Apple working past retirement age just to have a comfortable life.

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  99. Big news. Steering more into engineering development now for Apple?

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  100. John Ternus is my best friend from college’s 2nd cousin. I’ll have to ask about what to expect from Ternus that they can share

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  101. Anyone else come here to comment about John Apple and realize someone beat them to it?

    ReplyDelete
    Replies
    1. Is there still time for a Johnny Appleseed pun?

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    2. Everything I trained for, all for nothing.

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    3. The seed of a joke was there

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  102. Look at Apple today! Every piece of hardware is more underwhelming than the last generation. It’s not ‘the Apple’ anymore.

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    Replies
    1. A take for the ages

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    2. Need something more original than that.

      Delete
    3. Did you miss the whole Apple Silicon thing entirely?

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    4. Are you serious? Hardware is the one thing Apple slays on. It’s their software that is terrible.

      Delete
    5. "Apple's market cap increased by roughly 24-fold on Cook's watch, closing on Monday at $4 trillion."

      "Under Cook’s leadership Apple has grown from a market capitalization of approximately $350 billion to $4 trillion, representing a more than 1,000% increase, and yearly revenue has nearly quadrupled, from $108 billion in fiscal year 2011 to more than $416 billion in fiscal year 2025."

      Great time to be a shareholder though. My portfolio and many others thank you Tim Apple.

      Delete
  103. They really hired someone called John Temu as CEO

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  104. Tim Apple no more

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  105. Any word or thought on Apple’s AI adoption? They are already great with hardware, but have serious work to do / catch up on AI. They are smart not to get into the race of the LLMs but they need to adopt the technology meaningfully at some point.

    ReplyDelete
    Replies
    1. Software had been the weakest part of apple for the last 5-10 years. Hardware development has been insane since M1 dropped

      Delete
  106. I’m surprised they didn’t pick Craig Federighi

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    Replies
    1. Federighi has the personality but Ternus means they could promote Srouji to run the hardware side. That locks in the team and kicked ass on apple silicon to lead the company. And let’s be real, the hardware side is the more competent side clearly, which means that now that they’re only designing software for apple silicon (intel Macs not getting any more OS updates) they can really work to optimize the software side to their own chips, which hopefully means the design and bugs improve, and real innovation starts increasing in Craig’s side of the company.

      Delete
    2. I'm frankly relieved that guy seems to have been giving outsized attention to positioning himself to be the next CEO and not enough to SW innovation. In addition, as a Mac OS user since Panther, their SW quality is no longer the industry leader it once was. IMO.

      Delete
    3. I kind of am too but the more I think about it the more sense it makes they went with a younger guy.

      Also federighi has an estimated net worth of $454 million so he def doesn’t need the money. Maybe he just wants to keep doing what he’s doing or retire a bit early (I would)

      Delete
    4. After Apple’s AI rollout it would have been hard to justify to promote the head of software engineering.

      https://www.reddit.com/search/?q=Apple+AI+rollout&cId=21d9b081-eb5b-4d8c-bd27-b0068da62054&iId=cd2a29fc-de14-4873-85c6-b3b80662fe8d

      Delete
    5. Considering what ai has cost, and how much it costs to run, I think not developing their own was the better decision, considering the price tag has been in the hundreds of billions

      Delete
    6. But clearly that wasn’t the plan. Hindsight is 20/20, I honestly think they also got a bit lucky.

      Delete
    7. Yeah, could maybe put it in the failing up category haha

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    8. Also Craig is six years older than Ternus and their software becomes less and less polished with each release. It feels like the software division is being spread thin, as their hardware lineup has grown faster than their software capacity.

      Delete
    9. Plus Apple’s play is 100% to have tons of hardware that runs other people’s AI. If every Gemini, OpenAI, etc subscriber is paying through their iPhone, they win.

      Delete
    10. Is that his real hair?

      Delete
  107. Why? Are there any complaints against Tim Apple?

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    Replies
    1. If you had essentially unlimited money and were 65 would you want to keep working? He probably planned this 5 years ago and is finally executing.

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    2. It’s more fun being Bezos than Andy Jassy.

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    3. He’s been CEO for 15+ years… bro is probably sleepy

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    4. You also get to a point where you do what you can. Go out on top

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    5. Sleepy Bro bided his time

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    6. He’s 65 and wants to retire like a 65 year old should. Guy did a great job and he’s going out on top.

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    7. he wants to stop making fake awards to present to the supreme misleader

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    8. He's going to have to work as a cashier for another 5 years until he can draw full social security 😭

      Delete
    9. Tim Cook, available at Walmart soon.

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    10. He hasn't exactly set the company value on fire with AI as every other tech company has. Tbh they've stumbled pretty hard in this area as much as everyone on here think they are playing 5D chess.

      Delete

    11. As a consumer, I like that Apple isn’t integrating AI too heavily. It’s a hell of a lot better than what Microsoft is doing with copilot and windows 11.

      From an investor standpoint it definitely leaves a lot to be desired but why should that be apples only goal? I’m sure Microsoft was trying to set their companies value on fire with windows 11 and copilot and look at what that got them. Most people hate windows 11.

      So I don’t think they stumbled, they’re just walking slower.

      Delete
    12. Yeah I access frontier models on my iPhone and Mac, Apple is still winning

      Delete
    13. What’s gonna happen when the AI craze cools off? Then the narrative will flip and Tim Cook would be celebrated for playing it safe.

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    14. Stocks up like 2,000% since he took over lol

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    15. Yeah but look at the AI age, every other company has done similar in such a short period of time delivering near nothing lol.

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    16. He dropped the apple

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    17. He's old and wants to retire soon

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    18. He's hardly old! He's just ready for other things, and so is Apple, frankly

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    19. Tim Cook is turning 66 this year and definitely old. He's the oldest Apple CEO by a decade.

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    20. I’m sure he’ll probably be around as a senior consultant that could actually be useful for operations and logistics if they need it. But it’s still lowering his workload so he doesn’t have to be on the clock 24/7 as a full time CEO would.

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  108. CEOs work for Chairman.

    🍎<🪑

    ReplyDelete
    Replies
    1. Yea so isn't this like a promotion?

      The Chairman is always more powerful than the CEO.

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    2. But not every chair works for CEO's man.

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    3. isn’t that usually when the ceo holds majority stake at the company? ternus is a poorgeoise so he’ll effectively be the board’s puppet by which i mean that his interests will almost always connately align with board’s determination

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    4. Herman Miller is popular.

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  109. Tim Apple is being replaced by John Apple?

    ReplyDelete
    Replies
    1. Apple was founded by Steve Apple, briefly reigned by John Apple, then Steve again, then Tim Apple and now it will be John Apple II

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    2. John Apple II needs to catch on

      Delete
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