Facebook to acquire Giphy for $400 million.

Facebook to acquire Giphy for $400 million


If a picture is worth a thousand words, what’s a GIF worth? Apparently hundreds of millions of dollars.

Facebook has agreed to a deal with Giphy to acquire the GIF platform for $400 million, according to Axios.

The report points out how Giphy was last valued at $600 million and had received around $150 million in funding since it launched in 2013. It also mentions how Facebook was in talks with the company for a partnership prior to the coronavirus pandemic.

At some point over the past few months, those talks turned to an acquisition.



According to Giphy’s announcement, the company and its employees will join Instagram’s team. The goal is to make it even easier to deploy GIFs and stickers in Instagram stories and DMs.

As The Verge mentions, Facebook has already deeply integrated Giphy into its platform. The social networking giant uses Giphy’s API to provide GIFs to Facebook, Facebook Messenger, Instagram, and WhatsApp.

It will be interesting to see how Facebook’s acquisition affects Giphy’s many partnerships with competing social networking and messaging platforms. Last summer, the GIF company announced a partnership with social video platform TikTok. Giphy also integrates with other social platforms like Twitter and messaging services like Slack.

Comments

  1. depend on how many frames in the gif, then you can mutiply by 1000, duhhh!

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  2. Ope, well there go all the good gifs. Facebook gonna get rid of every single one that hurts leftists feelings to protect their wittle bebes.

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  3. How do you monetise GIFs???

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    Replies
    1. by paying for access to them via Integrations. Now Facebook will pay for the servers rather than access. Saves millions

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  4. Interesting, and they refused to remove Zuckerberg emote!

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  5. ahem, it's pronounced "giphy"

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  6. Why when you could make your own.

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  7. With all the money FB makes they have to invest it or be taxed.

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  8. How do you monetise GIFs??

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  9. Wow, a cool $400 million!

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  10. If a picture is worth a thousand words, what’s a GIF worth?

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  11. On that note, off to uninstall GIPHY.

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  12. this is terrible fucking news, and going to ruin not only instagram but giphy. Facebook is the worst. Never using social media again lol

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  13. Nice, another reason to never use GIFs again :D

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  14. We decided that money is more important than privacy and preventing monopolies!

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  15. Why is this exciting news?

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  16. /tenor disappointed and crying man

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