Elon Musk and Tesla sued by 'Blade Runner 2049' producers | Mashable.
Elon Musk and Tesla sued by 'Blade Runner 2049' producers
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| Again?! Credit: Marc Piasecki / Getty Images |
Elon Musk is getting sued again, this time by the production company behind Blade Runner 2049.
Alcon Entertainment filed a lawsuit in Los Angeles on Monday with the U.S. District Court, naming Musk, Tesla, and Warner Bros. Discovery, and accusing them of using copyrighted images to create AI-generated stills to promote Tesla's new "robotaxi" aka "Cybercab".
The complaint alleges the defendants requested permission to use a still from Denis Villeneuve's Blade Runner 2049 to promote the fully autonomous electric vehicle at the livestreamed "We, Robot" event at the Warner Bros Studios in Burbank, California on Oct. 10. However, Alcon said it refused permission and "adamantly objected" to the use of the image or "suggesting any affiliation between Blade Runner 2049 and Tesla, Musk or any Musk-owned company."
Then, the company alleges, Musk and Tesla "used an apparently AI-generated faked image to do it all anyway."
Alcon's filing accuses Musk and Tesla of feeding the requested image from Blade Runner 2049 along with images from the same scene into an AI image generator and "directed the AI to make a lightly stylized fake screen still", which it then displayed at the globally livestreamed event for 11 seconds (for which the production company says Musk had "no credible reason").
The images, Alcon describes, are taken from the "most memorable sequences" of Blade Runner 2049, when Ryan Gosling's character K arrives in the desert ruins of Las Vegas — it's the area that's bright orange thanks to nuclear destruction. "The sequence follows K as he leaves the spinner and walks in his trench coat or “duster” toward and through the misty orange urban desert ruins, often viewed by the camera from behind or in silhouette," Alcon describes.
You can see in the Tesla presentation below around the five-minute mark that Musk indeed names Blade Runner onstage during his keynote while an undeniably Blade Runner-esque image is on screen, with the words "Not This" appearing in the upper left corner. "You see a lot of sci-fi movies where the future is dark and dismal. It's not a future you want to be in," Musk said. "Like, I love Blade Runner but I don't know if we want that future. I think we want that duster he's wearing but not the bleak apocalypse."
Alcon has described Musk and Tesla's copyright infringement as "a bad-faith and intentionally malicious gambit" to "make the otherwise stilted and stiff content of the joint WBDI-Tesla event more attractive to the global audience and to misappropriate Blade Runner 2049's brand to help sell Teslas." The company also said Musk's use of Blade Runner 2049 imagery was "hardly coincidental" as "the only specific Hollywood film which Musk actually discussed to pitch his new, fully autonomous, AI-driven cybercab" — given the film prominently features a futuristic, AI-powered, driverless car.
But the suit gets more personal than mere copyright in the filing, with the company calling Musk "problematic" himself, and declaring it "did not want Blade Runner 2049 to be affiliated with Musk" or any of his companies. "Any prudent brand considering any Tesla partnership has to take Musk’s massively amplified, highly politicized, capricious and arbitrary behavior, which sometimes veers into hate speech, into account," the filing reads.
Alcon also pointed out it was in negotiations with car brands around its in-production Prime Video Blade Runner 2099 TV series, and that Musk's actions could "cause confusion among Alcon’s potential brand partner customers."
The production company is seeking damages for "economic theft" and aims to "to pry Musk and his co-Defendants away from Alcon’s Blade Runner 2049 brand and goodwill" under the United States Copyright Act and the Lanham Act.
Mashable has reached out to Alcon Entertainment, Tesla, and Warner Bros. Discovery for comment.
Good!! More and more, Elon Musk is behaving like he is the "King of The Earth!" I despise the man!
ReplyDeletequando prevedi il futuro troppo bene e... te lo copiano!
ReplyDelete@ElonMusk
In your court - again
ReplyDeleteYES
ReplyDeleteLet's hope so
ReplyDeleteAwww sweet! He's sued by the studio behind the Garfield Movie!!
DeleteShould be interesting. Tesla getting sued for using AI to generate images that are too close to the original.
ReplyDeleteThis should be interesting. Tesla getting sued for using AI fakes that are too close to the original. It could have huge implications, or at least set some boundaries on using AI to steal stuff.
ReplyDeleteIt seems like it’s really going to help their case that musk/WB literally reached out to them for the rights urgently that same week before creating the infringing material. Most of these cases don’t have a nice smoking gun like that one.
DeleteYes!!! I truly hope they win.
DeleteBetter to have gone in a different direction instead of copying. I can’t get past how ridiculously small AI Ryan Gosling’s head is in that image! That’s like Beetlejuice shrunken!
DeleteThe sad/scary thing about this is that it's Elon Musk - who has become the poster boy for the billionaire class. He'll fight this on principle (the principle being not getting to do whatever he wants) but if he loses and is fined say .. $10 million, he'll just take it out of petty cash and move on to the next thing he wants to do.
Deletebut it may stop others who think it's okay and don't have the pockets.
DeleteMusk is beyond.
DeleteAlso being super-rich, he might very well win even though he's dead wrong — like he did with the the Thai cave rescuer case, where Musk clearly defamed the leader of the rescue team as a pedophile just because he wouldn't use the useless submarine that was offered.
DeleteForgot about that one.
Delete"But, but ... I thought that we were all technolibertarians out to make the Bladerunner dystopia a reality." ... the movie is about the last tree on Earth, and Ford's character is a beekeeper in a polluted future Vegas. Not good associations, Melon Husk.
ReplyDeleteBring on the LAWSUIT$ 🤪
ReplyDeleteMusk thinks that he is above the law.
ReplyDeletehe didn't break any law. He didn't use their IP. The one they used was a new creation.
Deletehe just bought Donald Trump and his Supreme Court. So yes he is. Sadly.
Deletemashable think they are above the law too? how are they getting away with it?
DeleteThis is because he endorsed and supports Trump. The Dems or the Dem affiliated always do this type of thing when they are threatened by success. Why do you think they always spew lies about President Trump. They hate successful people.
ReplyDeleteDid you read the article? Obviously not. What success? Ripping off trademarks and copyright infringement is not a Republican/Democrat choice - its the effing law. Oh yea party of Law & Order and 34 convictions. You were saying?
DeleteSo typical anti-MAGA, throwing facts around and ruining all the fun.
DeleteIt'll be thrown out. Nothing malicious about the use. He referenced blade runner 2049 and used the AI generated image that's now in the public domain. I'd like to see how the film reps try to prove economic damage. If anything, he promoted the movie.
ReplyDeleteWrong. The copyright owners (big clue) are making a TV series and were in talks with various car makers hence their refusal to pander to Musk's demands. Reason enough?
DeleteAI created are not copywriteable. There are no laws broken even if it has a similarity to the movie. Musk is just using the system, possibly pushing the envelope but still within legal definition.
Deleteall speculative, but I'll lean towards you being wrong.
DeleteHope they win against Musk! 👍👍
ReplyDeletehttps://media1.tenor.co/m/s8fD8Q4n_dUAAAAd/tropicalnorseman-hoberg.gif?c=VjFfZmFjZWJvb2tfd2ViY29tbWVudHM&fbclid=IwY2xjawGF-85leHRuA2FlbQIxMAABHUMrnk05b3KOcnnbyg8EukcF-igXj_by3bQgG7pnqt_RPDTw6-v0gC9ldg_aem_iMSwVb3_96Q4yiC45MDCSw
Deletethey made the most generic movie, and they are angry that someone made a generic shot similar to their generic shot...
ReplyDelete...that they asked them to use first, but were explicitly told no. And when they were told no, they AI generated the same image they were denied permission to use and used it anyway. Elon is a self-centered man-child and this just further proves it.
Deletethey're filming a TV series and we're trying to hook a car sponsor hence the reason to keep Musk out of the way. It's not just because Elon is a brand new immigrant fascist who has bought Trump's debt. Agreed?
DeleteI knew there was a reason NOT to see Blade runner 2049…
ReplyDeleteyea, that’s a pretty dumb comment.
Deletehttps://t.me/+j4H1F_mYRhhmZDdk
DeleteKywe Kywe Htay MR ELON MUSK finally created a private page recently because he wanted to put an end to impersonation from people claiming to be him , don't be scammed .Send him a direct message on Telegram application through the link below👇, you might be lucky to get a response back from him just like I did and He changed my life with an investment opportunity he introduced me to. I Hope you never stop supporting his good works on Space X and others
Delete👇👇👇👇👇https://t.me/Elon_musk_tesala_invesetment
Should be grateful since blade runner 2049 was awful. Now people will watch it to see what the big deal is about
ReplyDeleteAwful take,best sequel ever made.
DeleteTranslation: "Grrr, I loved it until they insulted mega chad master genius, now I hate it."
Deletejust because you don’t understand something doesn’t mean it’s awful 😂
Deleteyou don’t know what your talking about kid. Tell your kindergarten friends!
Deletehttps://t.me/MRTHANKYOU_44
DeleteTrust me I’m not a musk fan in the slightest but this stuff seems like a reach for sure
ReplyDeleteThis means Blade Runner is canon... 😱
ReplyDeleteI don't know who needs to hear this, but
ReplyDeleteIsaiah 60:22
says, "when time is right I the Lord will make it happen".
Ecclesiastes 3 vs 11 says He makes everything beautiful in its time.
So my encouragement today is 'don't give up'. God is mindful of you. He will also make you prosper. God knows you're tired. He knows you’re frustrated. Pray and wait. Trust His timing. He won’t let you down.
Please Bless my day with a follow, I will be glad to be followed by you🤲🏽.
It could mean alot. Thank you 🤍
No one. No one needs to hear a random verse from your book of mythology.
DeleteDon’t let musk out of the law suit lightly! Mske him pay so that he will think twice about trying this again.
ReplyDeleteNo one ever stopped trump and now, look at the mess that he is causing now.
considering no laws were broken not sure how your thoughts work. AI generated images are explicitly protected from copywrite by law. There is no ability to copywrite an AI image, even if it's similar to the movie it's considered new work.
DeleteTrump is working to fix the mess our country created over decades. Far from creating a mess.
DeleteAll this accountability is making Musk more bitter and defiant.. He was a full on liberal 5 years ago..(just check his Twitter, it's like a completely different person)
ReplyDeleteOnce the Democrats wanted to raise taxes on the rich, and when is daughter came out as LGBTQ, he just went mad.
He blames the left for the "Woke Mind virus" and obviously doesn't want to pay his share.
Either he is playing Trump for his own benefits, or he's taken too much Ketamine and has gone nuts.
in Sweden they raised taxes of the rich and they announced they would put millions more in states budget but instead 56 billionaires left the Sweden and now they will lose over 500 million a year in taxes and not to mention these people will move the business's elsewhere too
Delete😂😂 https://x.com/elonmusk/status/1848767146685567268
ReplyDeleteAnother one of Musk's lame ideas. Needs a Hollywood reference to get any attention.
ReplyDeleteThe Jetson’s producers are waiting next, lol.
ReplyDelete"We hate Musk" support group.
ReplyDeleteA billion members strong
DeleteWhat's happening with Mashable? Why is it impossible to scroll down in their articles? Using a Mac Studio with M1 Ultra, tried Safari, Chrome, Edge, and they are all stuck at the top of the article with no ability to scroll. Only happens on Mashable...
ReplyDeleteLame attack on Musk. Really, such bad faith on THEIR part, and clearly a desperate money grab. Alcon can go eat a bag full.
ReplyDeletehttps://t.me/MRTHANKYOU_44re
DeleteMust be nice to have money to file a lawsuits.
ReplyDeleteI hope they sue him for every dime he has. Screw that 💩
ReplyDeleteangry poor noises
DeleteI maybe get the I robot or whatever but yall really can't be serious, nobody has seen this level of go after the people you don't like or hate then ever its crazy the last 4 years
ReplyDeleteVia Reddit. I wager this is actually good for their bottom line. https://www.reddit.com/.../why_did_blade_runner_2049.../
ReplyDeleteHey Mashable, Elon Musk thanks you for the massive amount of free publicity this generates for his new product release!
ReplyDeletehttps://t.me/+j4H1F_mYRhhmZDdk
DeleteDeport Elon
ReplyDeleteyou misspelled “Eat”
Deleterepuke's always believe the rules do not apply to them only to the poor. unfortunately, the courts agree with them as long as the kickbacks keep them all happy!
ReplyDeletehttps://t.me/+j4H1F_mYRhhmZDdk
DeleteNo one ever clicks on random sites entered in comment threads.
DeleteThey want their borg back
ReplyDeleteHere. Hope this helps.
ReplyDeletehttps://media1.tenor.co/m/Q-ShTffkWagAAAAC/vagisan-moist.gif?
Alcon is great. Musk is... not.
ReplyDeleteWhat a way to loss to a winner,musk wins.
ReplyDeleteAll bots classify themselves as 'digital creator'
DeleteJust tell me how much? or just go on a trip at mars!!
ReplyDeletehttps://t.me/+j4H1F_mYRhhmZDdk
DeleteSo they believe they own the copyright of any image of a guy in a desert with a city in the background? This is ridiculous.
ReplyDeletehttps://giphy.com/gifs/f4IlrIxdBqw7kamU5T
ReplyDeleteThey may not win, but if those who can sue Musk and cause him as much trouble and misery as they can, cool.
ReplyDeletehe's likely laughing about it.
DeleteMUSK IS EXTREMELY DANGEROUS.
ReplyDeletehttps://media1.tenor.co/m/KA4YFTlo7T0AAAAd/what-do-you-want-mad.gif?
ReplyDeletehttps://scontent.fpoa2-1.fna.fbcdn.net/v/t39.1997-6/106180760_953856091743415_4816039921487261305_n.png?stp=dst-png_p240x240&_nc_cat=1&ccb=1-7&_nc_sid=ba09c1&_nc_ohc=3catkGX_HdoQ7kNvgHwKTOv&_nc_zt=26&_nc_ht=scontent.fpoa2-1.fna&_nc_gid=Ar9yoMojG3n2YiuQfgkYhky&oh=00_AYA6kfni1FyJ6gnOh_ljW_GYToxRqyWzJhDF75ctIA2SFg&oe=671F135C
ReplyDeletehttps://t.me/+j4H1F_mYRhhmZDdk
DeleteGood luck
ReplyDeleteMusk is the best friend of Donald Trump, it's doing Wath he wants, the democracies it's dead, Viva la dictator
ReplyDeleteAny photos of the questionable IP?
ReplyDeleteI've been asking every article for the photos in question
Deletenever heard of Google?
DeleteIt's literally in the post... lol.
DeleteI've never heard of Google can you explain this magical thing to me? Troll Me for 16 feet I beg you. 💜
Deletehttps://t.me/MRTHANKYOU_44
Deletequick google search yields amazing results
Deletewhat is this magical nature of Google is it a tree is the spirit what great things can it do?
DeleteTROLL ME NOW¿
Article should have the photos and full information, not force readers to become researchers. And I did google, but found a bunch of click-bait sites riddled w popup ads.
DeleteCase will be tossed out!
ReplyDeletehttps://giphy.com/gifs/hZ8EgOTTxLg1a
ReplyDeleteHe is a Karen with money
ReplyDelete😂😂
ReplyDeleteOpenAI sued by SKYNET. 😮 😂😂
ReplyDelete👽A🤖Matrix : I am Future🤖I
ReplyDeleteYawn
ReplyDeleteYes!
ReplyDeleteso what
ReplyDeleteMuskinator…
ReplyDeleteMuskinator…
DeleteGood!
ReplyDeleteYup, that's Hans
ReplyDeleteTypical behaviour of rich bullies, they go against the rules, act as it is owed to them, don’t give two hoots about people, they have absolutely no integrity and … still people follow them as Gods , if they get elected the wake up will be very hard and painful!
ReplyDeleteHardcore red hats supporters, do yourself a big favour if you are capable to read and understand writings , read project 25 for your own sake and hope you start to realise by then this group of cult leaders have no interest in you, absolutely nothing, their own interest is to protect themselves and get richer ! If you are a women, a son husband uncle father don’t forget where you come from and who raised you, for all coloured citizens and lgbt members your day will be counted
A reminder:
-53% of registered voter are women
- Trump, Vence, Musk ,.. have no interest in your better wellbeing unless you can give them something
- musk promised when he bought Tweeter now X it will be a social media for freedom of speech and no lies or misinformation, what does he gm do himself now??
- Musk bribe people while it is not in accordance of regulations , but again goes against the rules!
If Elon Musk is doing great discoveries and inventions well it's his destiny to become the richest guy in the world and people should be grateful that in this time we have someone that we can look forward too , if it's failure and not good for humanity it will goes away naturally so enjoy and be happy at the moment I think..
ReplyDeleteOh Blade! Haha and who do u think u are..
ReplyDeleteHe must be causing trouble; we've been seeing a lot of negative things about him lately
ReplyDeleteAt the same time, he made all of Tesla's patents freely available for use by the entire competition.
hmm, sounds made up
DeleteWell, what ever you do.... dont research it to find out.... just go with your gut, and hate him because Mashable told you to.
Deletehttps://media1.tenor.co/m/NRDMhWnPYi8AAAAC/awkward-derp.gif?
DeleteHe did open allegedly open sourced some things, but I never read wat was open sourced. Like many promises he did make, this was probably just marketing BS.
DeleteThis comment has been removed by a blog administrator.
DeleteThe fact that YOU! Dude never read something does not mean it does not exist.
DeleteHE MUST BE CAUSING TROUBLE..... Because Left Wing Nuts manipulated my mind and posted about him.
Deleteyour boomer is showing... All over your posts and comments
Delete; Even outside America. What a generous gentleman.
DeleteElon is a genius, crazy rich and the polar opposite of Soros. Thank heavens and thanks Elon Musk.
ReplyDeleteomg 🤦♂️ while he buys the presidency for a rapist con man Russian asset 🤦♂️
Deleteit's amazing that he suffers from a severe autism spectrum disorder (ASD) and yet can be so successful. Absolutely astonishing.
Deleteboth supported and funded by The House of Rothschild 😆 🤣 😂
DeleteI think the producer of I, robot will claim the design for the Tesla Robots too
ReplyDeletehttps://t.me/ELON_MUSK_AI_CEO
Deletewhat's that?
Deletehahhaa Elon keep up the good work , let the loosers fall anyway they don't contribute to the progress at all..
Deleteat least he should compensate people for their creative work... Don't you feel so?
Deletelet me talk to Elon about that haha, I don't think it's a problem!🤣🤣🤣have a very good day
DeleteYou think these people built factories to build cars and robots just so they could shoot movies?
DeleteDUDE A MOVIE ABOUT 2049 ISNT REAL!!!!!! ITS MAKE BELIEVE!
really? Bro we talk about design and creative work... Don't talk if you don't know what we are talking about
DeleteReally bro..... were talking about FICTION vs REAL WORLD!
DeleteThe movie did not "DESIGN or CREATE" anything practical.
I mean the movie used light bulb.... did they design and create light bulbs? or did they use light bulbs without Tomas Edison's permission?
Sit down nutjob, your letting the left tell you what to think again, instead of thinking for yourself.
This is meant for shaping peoples perspective and sleader his name
ReplyDeleteIf reporting the truth is slander, he’s got problems.
DeleteSo one is fictional and one is true
ReplyDeleteI’m just guessing but I’m pretty confident they are on the classified Harvey Weinstein list
ReplyDeleteThey are just messing with Elon because he is endorsing Trump.. who will eventually unclassify the list 😂
Because the guy who publicly said he wants to bang his own daughter is definitely not a pdfile.
DeleteTrump had 4 years to release the list and didn’t.
DeleteThe same guy that included massive cuts to social security & Medicare in every single budget he sent to Congress and lies today he won’t cut either and he never proposed cuts.
he’ll never declassify a lost his name appears on so many times.
DeleteJealous evil people can't sleep now and thinking how to destroy Elon Musk,,
ReplyDeleteRules? Permissions? He don't need no stinking rules and permissions. He's mega rich, right? Rules and permissions are for the "little people".
ReplyDeleteyes but the evil can't accept under Elon Musk hahaha what a loosers..
DeleteAll the rats trying to take money from the successful
ReplyDeleteThat's because he literally cannot create or innovate, he can only steal.
ReplyDelete(And there's no need for rabid Muskrat fanbois to tag me and tell me how wrong I am -- he's not gonna let you blow him no matter how hard you go to the mat for him, and *I* certainly won't be back to engage with you.)
elon is so brave for taking on the establishment. we so stand with him.
ReplyDeleteFREEDOM ✊🏻
Nah....he's an Afrikaner who wants to help make America Apartheid South Africa with a nice slice of Russian oligarchy. That ain't freedom Tony.
DeleteHis own financial freedom you mean...
DeleteA non-original idea?  who would have thought?
ReplyDeletehttps://t.me/ELON_MUSK_AI_CEO
DeleteI suport this. Calling it ai learning is bs it is a database of stolen materials
ReplyDeleteMy suspicions of Musk are that Trump has promised him to be overlord of NASA. He does nothing unless he gets something back. He will twist NASA to do what he wants to do and the great thing the public pays.
ReplyDeletewho needs to be overlord of nasa when the government is paying you hundreds of millions a year to do the same job.
DeleteBut he will direct their path. What their targets are, what research they do. Who gets the contract to launch satellites. It will be all for the benefit of Musk, not the USA. Any research they do like rockets will find their way to him. If it goes wrong, he blames NASA and takes the credit when it works. If you do not support Musk, you are out.
DeleteNothing original, everything purchased Musk. The Pied Piper for NPCs.
ReplyDeleteFascist freak - boycott everything Elon Musk the freak 👎👎👎👎👎
ReplyDeletethat was Elon v1.0. There’s a new clone in town.
DeleteTalk about conflicts of interest if Trump brought him into the gov. He has billion dollars of gov contracts
ReplyDeleteBravo 👍 👏🏻
ReplyDeleteHBO and Westworld need to hop in on that, too. Dude totally ripped off Hollywood. No new ideas
ReplyDeleteI came to the comments to make this exact point. It immediately reminded me of the design and name used in Westworld.
DeleteHollywood are boring and scary after all the crime issues proven true ..I use to admire their accomplishments and success and even visited their places. I was so inspired and amaze with everyone of them spend time and money..then I realize they are bad people.
DeleteElon Musk is a far right MAGA Republican anti democracy THUG - He & his MAGA filth Trump ( multi criminal fascist ) are extremely dangerous to the democratic world 🌎 . ( they MAGA far right are disinformation, misinformation , lies & conspiracy theories - HATE that leads to VIOLENCE👎👎👎)
ReplyDeleteHe must be brought down - BOYCOTT TESLA , X TWITTER.
FASCIST freak Musk is extremely dangerous 👎👎👎👎.
Free speech 🎤 💯 does not include hate speech 🎤 lies , misinformation , disinformation and conspiracy theories that lead to violence. 👎👎👎
Seen this before, will they in turn pay royalties to the family of Asimov?
ReplyDeleteSo what?… he made what they could only imagine 🤷♂️?
ReplyDeleteYea if every science fiction author could sue anyone who tried to make an advance in science inspired by their visions then there wouldn’t be any fiction fiction to write about or science and engineering 🤷♂️ though if being honest the movies have no room to talk with all the garbage they’ve released, but tbf musk isn’t the first to literally take something from the books/movies he’s just in the spotlight atm and has a lot of money to just throw around 🤷♂️
Tell us you didn't read the article.
DeleteGood!!!!!
ReplyDeletehttps://media1.tenor.co/m/ct0trWjkgr8AAAAC/gennaro-fattoruso-ignorante.gif?
Deletetake a billion from him ..he is now Sooooo arrogant even that wouldn't phase him ...give it to the homeless in London....#viral #meta Image Pudding i believe her could then start his own bank now
ReplyDeleteHungry Monkeys. Need more 🤑🤑🤑💰💰💰... 🙈💩🤣
ReplyDeletePettiness floods the Democrats.
ReplyDeletehttps://t.me/ELON_MUSK_AI_CEO
ReplyDelete💵 This is the free gift box💵
ReplyDelete👉 So If You Want To get This Offer You Have To Submit Your Valid Gmail And Zip Code.
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ReplyDeleteသိ
As bad as Trump. Thieving rich p&ick
ReplyDeleteSick genius idiot
ReplyDelete