Meet John Ternus, Apple’s incoming CEO: Everything to know | Find a Way

Meet John Ternus, Apple's incoming CEO: Everything to know

What's this guy's deal?
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Here's the new guy. Credit: Adam Gray/Bloomberg via Getty Images
Matthews Martins

Perhaps facing reality head on is the most honest way to try to escape it.

143 Comments

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  1. He’s an engineer with experience in hardware.

    I’m not surprised

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  2. Apple pivoting to shoes is it. What kind of takes are these. Apple sell premium consumer electronics, with clear price tiering.

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  3. bring back the imac g4 cowards

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  4. He may be great at product but is he ready to put on a tux and present a gift to Trump?

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  5. Bet'not remove Magsafe from the Macbook Pros ☝🏿

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  6. iOS 17: Fast

    iOS 18: Slow

    iOS 26: Slow

    Can we work on that John?

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    1. Rehire Forstall, Ternus!

      https://imgur.com/a/LlyuMbW

      iOS is anti accessibility 😭

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    2. Yeah that'd be nice. I don't think that apple intentionally makes things slower to get you to buy new hardware or anything silly like that, and in fact, in some versions they improved the experience on old hardware quite a bit, but the ios 18 slowdown is so dramatic. my iPhone 15 pro was basically instant for everything and now it's laggy af. What the hell Apple.

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  7. This comment section is some dystopian copium stuff

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  8. What I would like back is the headphone jack, sim card tray, and at least no notch and punch holes on the display.

    I'm using the Sony Xperia 1 V, and this here is something that Apple could have been a long time ago.

    I am curious to see what he brings to the table in the near future. I am hoping he'll unscrew what Tiny Tim has done to the iPhone, because I was once a long time Apple user.

    However, I am keeping my expectations low.

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  9. All I want is an Apple Watch that doesn’t die after day two

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  10. Will he push to get a proper functional AI in the Apple phones instead of Siri?

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  11. He about reinvent what exactly with his bachelors degree

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  12. How about a music focused iPhone with a built in amp and 3.5mm headphone jack.

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  13. What happened to Tim Apple?

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  14. Im glad to see the death of hipster development in the tech field. We are headed back to making practical products by practical devs who want to push out good product over shitty personal works of "art". Hopefully this means new iPhone designs that dont copy android. New features that dont just copy android and shit like a $1000 monitor stand no longer being a thing

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  15. Was kinda hoping it would be Craig instead but I’m not disappointed by John either.

    I hope he continues Apple’s practice of being stubborn about their products because it’s literally why I fell in love with their products. It was the whole “no, you’re holding it wrong” mentality that really made me love them more.

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  16. I would love Apple to have some sort of open sorource projects that people can develop for the ecosystem

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  17. I would love an apple e-reader

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  18. Give us the iphone of instant print cameras

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  19. I like this already. Apple desperately needed a product person CEO who isn’t afraid to take criticism and criticize bad product design.

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    Replies
    1. Note that such decisions will take 4-5years to effect, and reach consumer. Whatever Apple releases in next 3-4 years would be mostly already set, barring execution details. Having said that, Execution matters, after all that’s the E in CEO

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    2. I think he’s the one behind iPhone Air, he’s the one who took interviews after launch promoting it and the way he talked about it, looked like it was him pushing for it.
      https://www.reddit.com/search/?q=iPhone+Air&cId=435409a7-9145-4d94-85ea-8eeada45fae4&iId=98e69d1e-cd25-4e5f-a1cf-d89484eda967

      It’s not like he’s coming from another company, so I think we’ll see his stamp earlier than we think.

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    3. It may have been “training” for him to get out there and see how he was received. Similar to how Steve started bringing Tim and others out in the final keynote speeches. Before then, Steve did the entire presentations.

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    4. Yeah. Situations like this isn’t just an overnight thing. Probably months in the making. Surprisingly, a lot goes into a CEO transition.

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    5. Steve was dying

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    6. Regardless of the reason he planned to step down, before the transition happened, he started preparing the team and the public for it by doing this.

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    7. Transitions happen in business for many reasons. Either way; it was a handover to a new CEO.

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    8. I can’t prove it, but I’m convinced that MacBook Neo was his baby

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    9. Ya, I think mark gurman reported that inside of Apple he really pushed for the MacBook neo because a lot of other executives didn’t know if it would work.

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    10. And knowingly so. Apple isn’t known for making cheaper products.

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    11. They lost education, which was fundamental to bringing millennial users to their brand at a young age, and establish familiarity.
      It used to be that there wasn't a school in North America that didn't almost exclusively have Macs in every classroom, but then the Chromebook happened.

      The Neo offers a lot more capability for an incredibly good value right now.

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    12. But chrome books are bad for actual education and will be banned along with devices in general

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    13. I assume they are eating humble pie, and salivating at Ternus taking over. The Neo is an outrageous success story.

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    14. The article says as much

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    15. Purportedly he believed the scuttled smart-car project was a dud from the very beginning, and was overruled when it came to developing the visionOS platform, which he also believed to be a nonstarter.

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    16. I always thought perhaps Apple would try to get into either public transportation vehicles or make their own autonomous shuttle bus for their campuses but a full fledged car just didn't make a ton of sense to me.

      A Tesla stlye competitor (electric, direct to consumer) okay but the backlash/negative press when things inevitably went wrong? I didn't think Apple would want to stomach that impact to their image. The headline "Child killed after Apple Car loses control" or something else just as damning didn't seem worth the risk.

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    17. I remember when Apple was rumored to be developing its own television several years ago—back when Steve Jobs was still alive—it never made much sense to me. Televisions are bulky and people don’t upgrade them very often—both anathema to Apple’s business model. Cars are similarly cumbersome. Apple basically set $10 billion on fire just on R&D. Who knows what kind of outlays setting up an entire new supply chain and building out a dealership network would have entailed.

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    18. Okay I'm liking him more and more already.

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    19. iPhone air is a first stage device for the iPhone Fold. It’s them trying to recoup development costs.

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    20. The iPhone Air is a <1000$ model while the Phold will likely be around 2000$. They’ll have less similarities than you think… And you don’t need to launch an entire model just to test the frame.

      It’s not even to test the N/C chips, SE launched first with one of those chips.

      This is super repeated, but what makes you believe it’s true?

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    21. I think he was also behind the much more successful MacBook Neo.

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    22. The IPhone Air didn't sell well at all though. Im assuming its a placeholder for their foldable because they had to find a way to thin out their phones for that anyways.

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    23. MacBook Air had issues but it was clearly the future. iPhone Air is clearly the future.

      Even so, iPhone Air is my favorite phone I’ve had since iPhone X.

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    24. Everything they learned making the iPhone Air will trickle into the rest of their phones. The board they built for it alone helped them miniaturize basically very component in a phone

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    25. I don’t think that’s the point— I think the point is the air exists because of the fold. It isn’t a phone that will probably last in its category but they didn’t want to waste the R&D spend without something to show for it.

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    26. i agree somewhat, but as of September he can definitely cancel products or services slated to be released in 2027 or later

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    27. The E in CEO is "Executive" not "execution"

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    28. And what does an executive do?

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    29. We talking Electric Chair, Injection, or Cruxifition?

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    30. Make excuses, mostly.

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    31. Sits between the chief and the officer

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    32. I’m pretty sure that’s not the E.

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    33. I'm sure he has things in his pipeline that never surfaced. Until this September

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    34. This is assuming that Tim hadn’t been slowly transitioning soft power and decision-making to him overtime. Just dropping someone in the C suite would be a poor decision

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    35. He has an extremely impressive resume too.

      If there was ever a person who would be ideal in this role- it would be this guy.

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    36. Yes he’s worked at Apple so he’s perfect for the job

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    37. What the fuck? Bro has spent his entire life at Apple.

      This some type of AI chatbot account?

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    38. I mean, making it from the bottom to CEO in 25 years by going through presumably every level of Apple promotions is indeed impressive

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    39. I'm well behind him at my pace I reckon.

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    40. I don’t see how that discredits the comment you’re replying to. He’s done great things at Apple.

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    41. He thinks "resume" just means "list of previous places I've worked".

      And to be fair, that's probably all that's on theirs.

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    42. Yes, and he’s done impressive things at Apple?

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    43. You think a resume is just the company's name in a list? Lol.

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    44. This comment has been removed by a blog administrator.

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    45. No, john was also the one behind fixing the butterfly keyboards, bringing back ports to macbook pro, and the macbook neo

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    46. I like him already.

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    47. Comment deleted by user

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    48. You actually are discounting his rise right now just because he only has one company in his resume. Tbf the single fact of being the leader of hardware at the time when Apple hardware is at their strongest is an extremely impressive resume

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    49. What of “whole career at Apple” is not impressive to you? I’d switch places in a heartbeat and I’m making an incredible salary as it is.

      If he didn’t have the stuff he wouldn’t be there still.

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    50. He better make a mouse that isn’t shit. They’re giving money to Logitech at this point as everyone just buys one of those.

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    51. At this point, I can only assume Logitech has the mass production and distribution process for mice down to an art form.

      It certainly isn’t innovation. That simply isn’t a space that needs something new every year.

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    52. LOL most people in his shoes would need to worry about building a better mousetrap — this guy needs to worry about building a better mouse.

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    53. I like the idea of the magic mouse. But it‘s an ergonomics nightmare. I have thus switched away from it. Yes, to Logitec in fact.

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    54. It's great to have a hardware engineer in charge instead of a supply chain or finance guy.

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    55. apparently he's been working on an Apple-branded napkin ring.

      You roll up a napkin and the napkin ring keeps it clean and crisp until you want to use it.

      it's not much of a tech product but the design will be very "Apple" and they'll likely sell like hotcakes.

      Most people don't even use napkin rings.

      This could change everything.

      Beauty part is, anyone who buys napkins rings is likely going to buy at least 4 at a time.

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    56. I would actually really like to see an Apple Napkin Ring.

      They managed to seriously shake up watch band design, and I really assumed that was a mature product segment.

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    57. CEO works for the shareholders, not consumers.

      Everybody knows a full page AD when you search for an app by exact name is bad product design but it is shareholder friendly so it will stay that way.

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    58. There’s no full page ads in the App Store when searching?

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    59. Sounds good until everyone have to use buterfly keyboard, trash can mac and 5kg vision pro. Let see if you can endure through 5 years of bad design because he isn’t afraid to take criticism.

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    60. As I see it, Apple doesn’t have a major problem with hardware, but the quality of the software has taken a noticeable decline.

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    61. I hope he doesn't bend to idiots with bad ideas like the people who want touchscreens on Macs.

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    62. And introduce bad product design too or something the people need, but they just… don’t… realize it… sort of like the PT Cruiser or the Apple Magic Mouse.

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    63. Liquid glass 👎

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    64. He wasn’t in charge of software

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    65. That fool fucked off to Meta like a deadbeat dad getting a pack of cigarettes before his hells-pawn found its footing. Alan Dye has scrubbed his association to Liquid Glass from the Wikipedia page lol

      Edit: bitch ass removed launchpad and fucked all the way off.

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    66. It's not so much Liquid Glass that's the issue per se

      It's "can't read things properly when a notification pops up over something else" that's the issue

      And on the iPad "new multitasking mode is way more complicated than before, especially if you are using your fingers and not a pointing device, whereas Split View was so easy"

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    67. He worked at Apple. It doesn't get much better than that.

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    68. They just need to remove all the swipey macOS Ui changes like to the system settings and get rid of the thing where it repopulates 2 factor auth codes into every single goddam field. Steve Jobs never would've let either feature ship.

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    69. There’s nothing to like. He’s just going to make shitty products, spread more ads and shit in your “premium experience“ because they only have one master now, and that’s the shareholders. And obviously to appease whatever president happens to run WH just like his teacher educated him to do. Tim Apple is evil for ruin decades of DEI work just because some psychopath told him so. Ternus is going to be just as evil, but even more so, because they need continuous growth and they’ll never stop until they shat on everything. And Ternus is perfect for that.

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    70. I didn’t think they scrapped DEI but would be good if they did and hired based on merit , I mean I ain’t even from the west but the only ones who majorly benefitted from DEI are white woman

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    71. Wrong forum mate 🐰

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  20. I see this as meaning one thing: More affordable stuff from Apple so they can take marketshare from Windows . Ternus has pretty much said so with the "this is only the beginning" comment about the Neo.

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    1. Rumour is the Neo - at least in part - exists to soak up chips that didn’t make the cut for the phone.

      Chips not making the cut is an intrinsic part of microprocessor development; the only surprising part is they didn’t do it years ago.

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    2. Well the market is different today and Apple has always been slow to react. Just a decade ago people will mainly buy the premium line of Apple and the budget one is the awkward stepchild that only some people like. With the economy downturn since Covid I imagine the budget line has gotten a lot more popular

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    3. Not just the PC side, I hope they keep up the SE line for phones and watches too. The 16e was not the right successor to the SE 3. If they can aggressively push for another $400ish iPhone, that undercuts so many cheap Android products.

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    4. It’s not silly.

      Apple is now a full ecosystem, and they want to continue to build their services revenue.

      The way to do that is to get people in at every price point.

      They have two ways of doing that in the phone market: the SE models; and their general long-lasting build quality/software support, which results in a large second hand and hand-me-down market.

      MacBooks have always had a strong second hand/hand me down market; but they’ve never had a price point that makes it accessible to people who buy cheap laptops: which is education, business, and poor people - a HUGE market. Now they are tapping that, and all those people will need iCloud subscriptions soon…

      It is surprising they haven’t done it earlier - but at the same time, you need a) a base level of quality (Apple would never produce a “cheap and shitty” product; and b) you need to maintain differentiation with your premium product to justify the multiple price points; no point having a cheap one that is basically the same as the expensive one.

      Hardware-wise they now have this perfect opportunity - premium MacBooks running the latest M-series chips; whilst the Neo running leftover A-Series chips. Powerful enough to have a pleasant experience; not powerful enough to compete with the premium market. Again, this is a feature of how excellent a success the M-series has been for Apple - no way they would have ever been able to achieve this with Intel silicon. (Their one attempt in the past was the 12-inch, which was beautiful device (although not as cheap as the Neo) almost entirely let down by the Intel chip inside. No wonder they went their own way, and what a decisively excellent decision it was.)

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    5. Windows? What decade are we win. PCs are dead

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    6. But, the Neo is trash. It's literally just an iPhone in a bigger case.

      There is zero innovation going on with the neo.

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  21. Pretty soon there will be articles crediting Ternus for key repairs to the Eiffel Tower and the Mona Lisa. Take a breath. He takes on the role in 4 1/2 months. We’ll discover what kind of CEO he is over the next two to five years.

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    Replies
    1. I heard he once saved Bill Brasky from drowning!

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    2. Story checks out.
      https://fortune.com/article/who-is-john-ternus-new-apple-ceo-tim-cook-retirement/

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    3. lol. I had no idea he was a swimmer!

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    4. Hahahahaha!! 😂

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    5. $AAPL needs to calm stockholder concerns right now. That's why there's this media blitz about this guy being the second coming. Tim Cook has been incredible for shareholder value, and so shareholders are nervous about his retirement. The stock has already lost 2.5% of its value and the markets only been open a couple hours

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    6. This. (As an Apple user I’m very happy that Tim Apple is on his way out).

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  22. Mechanical Engineers do get paid well

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    1. Only the ones who go into management

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    2. Lots of people on my street with nice houses are mechanical engineers. Many of them are still individual contributors.

      Every house on my street is $600 K or more

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    3. Ngl You had me in the first half.

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    4. How much do you think it costs to live in a nice CT burb? I’m not even on a fancy street

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  23. Johnny Apple Seed is his new name

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  24. What happened to Tim Apple

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  25. He was the lead designer for the Apple Mouse. He chose the location of the charging port. THE CHARGING PORT.

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    Replies
    1. This is not how Apple Engineering works… legit ID holds most of the design decision power and ME is made to bend over backwards to accommodate it

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    2. Do you have a source for this?

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    3. Wouldn’t it be ironic if the first thing he does is change the location of the charging point

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    4. The worst mouse ever! I am not sure why anyone buys it. Omg it’s so bad.

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    5. My opinion of him has changed 😠

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    6. lmao so one can’t use mouse while charging

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    7. To the most idiotic location possible. All cause it would "look bad" for the mouse to be usable while charging.

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    8. I had this mouse and used it as my daily work mouse for years doing CAD - never once was the charge port an issue. It’s such a dumb overblown nonissue. I worked in an office full of people using them, no one ever ran out of battery and had to sit waiting for their mouse to charge. The thing charged stupid fast and lasted forever. You would have several days of charge left when you started to get a low battery warning - just plug it in when you get a coffee or take a poop and you’re good.

      The ergonomics of the mouse was a million times worse than the charge port. People who never used it can’t wrap their heads around this.

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    9. You are right on many points, I still use mine after 10 years, and the battery still lasts a very long time. However, the position of the charging port completely eliminates the use of the mouse, he could’ve used a charging station where you just place the mouse to charge and continue to use it.

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    10. I think the point was that if you could use the mouse while charging, everyone would just leave it plugged in forever, and now everyone is just using what is essentially a wired mouse.

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    11. Fair, so make an update with a charging station so that when you are done working the mouse is left charging. The battery on this product is so good that I only remember to charge when it tells me and that’s when I need it the most because I’m about to do something with it.

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    12. Another product to charge a mouse? That’s stupid

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    13. Apple is the king of making another product to make up for their mistakes. A wireless charger was not widely used when this product came out but an update would’ve been nice. Pretty much all the major products they release today charge wirelessly.

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    14. https://www.logitechg.com/en-us/shop/p/powerplay-wireless-charging

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    15. I’m not saying it doesn’t exist but offering that in your portfolio is dumb af especially Apple

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    16. You know why people used even though it may a well be called the carpal tunnel 3000? Because it looked nice.

      And why does it look nice? Cause it never has a cable attached and the charging port is visible.

      So this guy was absolutely golden on that design decision.

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    17. There are quite a few design choices like this that you can argue are a "non-issue" which is mostly true but the trade-off for aesthetics is still stupid. It doesn't make it a good or well thought out design.

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    18. We found John’s burner Blogs account guys

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    19. Bro had one job…

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