Twitter Blue's relaunch has been delayed again, this time to avoid Apple's 30 percent fee | Mashable.
Twitter Blue's relaunch has been delayed again, this time to avoid Apple's 30 percent fee
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| Elon Musk's surprise at a 14-year-old Apple policy has put a delay on Twitter Blue's relaunch. Credit: Silas Stein / Picture Alliance Via Getty Images |
Twitter Blue's relaunch has reportedly been delayed once again, meaning anyone who wanted to buy Twitter's useless blue tick badge will have to wait a bit longer. At this point it's probably best to assume it won't arrive until you actually see the option to sign up on your account.
Platformer and The Verge report that Twitter's subscription service will not return this Tuesday as CEO Elon Musk had originally announced two weeks ago. Twitter Blue is instead being held back indefinitely while the social media platform figures out how to avoid the 30 percent fee Apple charges developers for in-app purchases.
Mashable has reached out to Twitter for comment, but expects no reply but the howling rush of wind over thousands of desks left empty by Musk's firing spree.
Apple's fee was apparently an unpleasant shock to Musk, who took to Twitter this week to misleadingly decry it as a "secret 30% tax." Despite Musk's complaint, Apple's 30 percent fee has actually been public knowledge for over 14 years, the company's then-CEO Steve Jobs having literally announced it onstage at an iPhone event in 2008. Apple also takes a reduced 15 percent fee from smaller developers that earn less than $1 million per year.
But now that Musk himself is aware of Apple's fee, Twitter is reportedly attempting to circumvent it by refusing to sell Twitter Blue subscriptions as in-app purchases on iOS. Anyone who uses an iPhone and wants to sign up to Twitter Blue will presumably be directed to do so via other means, such as Twitter's website.
Apple now allows developers to inform users of payment options outside of their iOS app after a class-action lawsuit caused it to change its rules last year.
If and when Twitter Blue does finally return, Platformer also reports it will cop a one-cent increase in pricing from $7.99 up to an even $8. Users will also be required to verify their phone number in order to sign up, which is likely an effort to curb the rampant impersonation plaguing Twitter practically since the moment Musk took the helm.
Musk's many rapid and ill-considered changes to Twitter have drastically eroded public trust in the company in just a month, with advertisers fleeing the platform in droves. Yet no matter how clearly disastrous many of the billionaire's decisions have already proven themselves, he seems determined to enforce his questionable ideas regarding how Twitter should be run, come hell, high water, or bankruptcy.
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ReplyDeleteDirectly from the article:
ReplyDelete“Apple's fee was apparently an unpleasant shock to Musk, who took to Twitter this week to misleadingly decry it as a ‘secret 30% tax.’ Despite Musk's complaint, Apple's 30 percent fee has actually been public knowledge for over 14 years, the company's then-CEO Steve Jobs having literally announced it onstage at an iPhone event in 2008. Apple also takes a reduced 15 percent fee from smaller developers that earn less than $1 million per year.”
And yet, Elon still Blue himself.
https://giphy.com/gifs/arrested-development-blue-tobias-funke-fj3CWRJJshhe
it’s only a shock when you don’t pay attention to the details of your contracts. As Forrest Gump put it well: “Stupid is as stupid does.”
DeleteLol
ReplyDeleteThe way this article is written is just pure hate at Twitter and Elon 🤣
I guess it hurts somebody giving a taste of their own medicine to big tech and daddy government
sure everyone wants to pay for something that should be free, lmao.
DeleteElon does not have a workable plan to sell Twitter Blue, so he's blaming Apple.
DeleteRich people love to blame others for their own faults.
FYI Elon will not be giving you any of his wealth, so you're simping for him for free.
https://media1.tenor.co/images/9b4d7d35ff4e3cbdcfb422a5d4dd456a/tenor.gif?c=VjFfZmFjZWJvb2tfd2ViY29tbWVudHM&itemid=15331916
Deletehttps://media1.tenor.co/images/36c3456c70bf0270993931973235bb2e/tenor.gif?c=VjFfZmFjZWJvb2tfd2ViY29tbWVudHM&itemid=17897381
DeleteWorshiping billionaires is a particularly twisted sort of self generating poverty. Why would you do that?
DeleteAll this comments proves the point, you can say your piece you just don’t need to write in that way.
DeleteAlso the fact he removed “disinformation policies” is what I am talking about
And the final point, I can’t hear anything from people with Ukraine flags, so much support you guys sending
Which is funny because both of them are large companies that deserve scrutiny.
DeleteJust don’t get the Elon Stans. Simping for billionaires is a fascinating phenomenon.
DeleteI think it's because they have delusions of grandeur and believe they can become the next version of him or at least get a minute of his attention. Equally sad as it is hilarious.
Deletehuge overlap with the incels too.
Deletehe needs to read that, two or three times, slowly...if necessary. 👍
Deletehttps://giphy.com/gifs/thefreemama-this-right-here-free-mama-Ro4ygeIQxuQZqwP5rF
the dude is a petulant putz that craves the limelight and that is driving the business into bankruptcy.
Deletewell said
Deletenewsflash...I am one of those guys that hates what Twitter became and Elon is a Chad
DeleteElon is getting a taste of debt and regret. He own foaled himself and I’m loving it.
DeleteI don’t take it as hate - despite his amazing IQ, Elon’s recent behaviour at Twitter has been nothing more than tacky - he needs to tweet less, and get on with the job of whatever it is he’s trying to do
DeleteMeaning, Apple acquires better business skills than what Elon Musk is known for. Elon Musk has no business skills.
ReplyDeleteso what's the Better skills... Google does the same, do does Microsoft, you use their products you pay for it..
DeleteEven toy financial services charge a fee for sending, receiving and converting..
“the richest man in the world has no business skills” 👌
DeleteIf twitter wants to charge for a checkmark, that’s their prerogative. I choose not to pay for it, but others will. Likewise, if Apple wants to charge for being on the AppStore…. Musk and his cronies are trying to spin this and it’s so stupid.
Delete… he was lucky to be backed financially and supported by capable people, and the timing was right in terms of global needs.
DeleteSocial media as an industry is not new tech any more, so the only thing he now needs is good business skills - luck no longer plays a part, and he’s sacked most of the staff so doubt anyone still there knows how the business actually works 🤷♀️
Calling it a secret tax says so much about how uninformed one has to be. Always has been. Their platform, their rules. Pay to play, or do transactions off app like plenty of companies do.
ReplyDeleteprecisely. If one does not want to use Apple’s service, one is free to use the multitude of other avenues out there. Apple is NOT a monopoly. Google, Motorola, Samsung, Nokia, Sony, Huawei, OnePlus, HTC, Kiocera, Asus, Blackberry, and more! What a nimrod claim.
DeleteSimple force users to use website to purchase and that option or purchasing is not even on apps 😀
ReplyDeleteApple thought the government would be paying this fee as government was the sole financial supporter of Twitter
ReplyDeleteTwitter should just use web payment instead like Netflix and Spotify 😂
ReplyDeleteApples gonna take twitter off the store if he tries to work around it. How uninformed is Elon? The same thing happened with Fortnite and it hasnt been back on the store since. Apple won the lawsuit brought against them too. Basically, pay the 30% or your app wont be on their store.
ReplyDeleteFortnite has chosen not to be back on the store I believe. Apple does allow off app transactions. Netflix and Audible are two good examples.
Deleteinteresting. But they still probably have to pay 30% to apple dont you think? I mean, thats why apple said no to Epic, who either wanted to circumvent the 30% or give less than 30.
DeleteThe 30% only applies if the account sign up and payment is handled through the app. If the app takes the user to a web page to sign up for a subscription, neither Google nor Apple take a cut. The 30% is for the convenience of using the marketplace/app and associated payment systems for collecting money.
DeleteSorry, the reply was misdirected, even though it's in the right thread.
DeleteI believe Fortnite was attempting to bypass appstore payments from within the app. Not a user, but I assume going off app to purchase in game additions would be a horrible user experience. Not so for a subscription.
DeleteHe doesn’t have to avoid it, it’ll only be 15% because nobody is going to buy this nonsense anyway
ReplyDeleteIf advertisers are not advertising, why would you even Twitter Blue? 😅
ReplyDeleteit’s not even remotely interesting, let alone “open my wallet” interesting
DeleteThe level of incompetence and stupidity Elon has displayed here is staggering.
ReplyDeleteHe’s so in the hole when he complains about the 30% that has been in place and known to all since Steve Jobs.
ReplyDeleteTwitter is going to crash SO HARD. 😂😂😂 Just because you CAN buy it, doesn’t mean you have the INTELLIGENCE to sustain it.
ReplyDeleteI notice Mashable is on Twitter WITH A BLUE CHECK MARK 😂😂😂
ReplyDeletebecause it had one under the old rules of being notable. They aren’t paying for it. At least not yet.
DeleteJoin the club, Elon - or should I call you "clueless Elon"?
ReplyDeleteI wonder if the 30% will be less than insurance he will have to buy for a direct back end payment. The risks have to be approaching 100%. Who would underwrite it?
ReplyDeleteMaybe bring a genius is overrated? Oh.
ReplyDeleteOooh,, no thankee!
ReplyDeleteThis is just code for Elon does not have a workable plan to sell Twitter Blue so he's blaming Apple.
ReplyDeleteRich people love to blame others for their own faults.
Leave twitter! It sucks now! Musk isn't even filtering misleading fact on COVID. What other lies is he going to not rein in?
ReplyDeleteDid Trump get his BFF Putin to give Musk a loan? Putin wants a Red Sparrow instead of the Bluebird. Are there any empty jobs for Russia GRU and the Wagner Group? Should DHS be concerned?
ReplyDeleteHere's the thing it's a steep fee and they have a lawsuit for it in France too, but the US is a free market so you reap what you sew you either add in consumer protections for companies that run marketplaces while making it a more fair market value or you pay to play.
ReplyDeletesteep according to who? The market has spoken, plenty find it worth it to pay the fee. Look at all the free apps they verify and host for free. Let’s sue Twitter because we think $8 is too much, it should only be $2. This is simply one business whining about the price of another business’s service.
DeleteSo musk..who wants to charge for a service is mad because the company who runs his platform wants to charge for a service? Lmao. Rich white man problems huh...
ReplyDeletehttps://media1.tenor.co/images/485e55f1ce3f9c869b0bd680173d583b/tenor.gif?c=VjFfZmFjZWJvb2tfd2ViY29tbWVudHM&itemid=11631439
ReplyDeleteTHE IRONY.
ReplyDeleteTry banning it on Android lol..that will not work out well
ReplyDeleteSee ya cess pool Twitter
ReplyDeletehttps://media1.tenor.co/images/01bd97f71cbbb2bf5415bfaec31bdcf2/tenor.gif?c=VjFfZmFjZWJvb2tfd2ViY29tbWVudHM&itemid=18696870
It is and will always be VAPOR WARE
ReplyDeletehttps://giphy.com/gifs/thelonelyisland-snl-saturday-macgruber-Wp1SpsnWTPWwwXaoSV
ReplyDelete#deleteTWITTER
ReplyDeleteTwitter has become a joke 🤣
ReplyDeleteGet your own App Store, by then you would no longer have to pay the fee, it would be free.
ReplyDeleteWait for Apple to ban Twitter from iOS...
ReplyDeletehttps://giphy.com/gifs/GEICO-avengers-gecko-geico-7mZleESKcJroZVxPbF
https://giphy.com/gifs/internet-tom-myspace-6Y6DJB68J9edq
ReplyDeleteWhat a CHEAP SOB!
ReplyDeletehttps://media1.tenor.co/images/0b6c3be5e06fae5339a2433b82c4d11d/tenor.gif?c=VjFfZmFjZWJvb2tfd2ViY29tbWVudHM&itemid=18145342
Launch the entire app into space. It deserves to die
ReplyDeleteSB
ReplyDeletehttps://giphy.com/gifs/snl-saturday-night-live-season-46-egamicDQMdJRDN0mix
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