Meet Ferrari's first electric car
Electric vehicle fans, rejoice: Ferrari is now officially on board.
On Monday, the company announced its first-ever electric vehicle, the Ferrari Luce, and reader, this is not your typical Ferrari.
SEE ALSO:'Ferrari' review: Michael Mann returns with a scattered but impactful biopic
The Luce has been co-designed by Sir Jony Ive (the guy behind the design of at least a dozen iconic Apple gadgets, including the iPhone) and legendary industrial designer Marc Newson, the two heads of the LoveFrom creative collective.
And it shows. The Ferrari Luce doesn't have the aggressive lines you'd typically see on a Ferrari; it's all rounded corners, soft edges and pastel colors, with only the massive yellow brake calipers and Ferrari badge betraying its true nature. Ferrari says the Luce has "by far" the lowest drag coefficient in the company's history, it's actually unusually tall for a Ferrari, somewhere between an SUV and a sedan. It's going to be a head-turner in more ways than one, and judging by some of the early reactions from Ferrari fans, not everyone will be happy about the design.
If you look at it from a certain angle, it can look a bit sporty from the outside. But step inside, and, frankly, it's tamer than a Kia. Again, rounded corners and soft edges dominate the interior, and the only thing that looks like it belongs in a sports car is the steering wheel. Ferrari calls this car a "new chapter" for the company, and it certainly is different. At least the trunk, at 597 liters of capacity, is big enough for a family of four.
No need to worry about performance, though. This thing has 1,035 horsepower and it will go from 0-100 km/h in 2.5 seconds with a top speed of 310 km/h, while still maintaining a very decent range of 530 kilometers or more.
The Luce is powered by a 122 kWh battery and four electric engines, one per each wheel, which enabled the company to do some things that can't be accomplished in a typical petrol-powered sports car. Ferrari said the car's development included more than 60 new patents, and some of the techy highlights include the ability to control each wheel's motion in every direction, an active suspension system that's derived from the Ferrari F80, and a new Vehicle Control Unit (VCU), a control centre that handles the powertrain and the driving dynamics.
Ferrari also put great care into making the car sound authentic, though this is a bit hard to image from the press release alone. We're quoting Ferrari here: "A precision accelerometer at the centre of the axle captures the dynamic texture and vibration of the rotating components while the sound waves are moving. Developed in-house and patented, this system filters, equalises and amplifies the signal in a similar way to an electric guitar, but only when functional to the driving experience." Alrighty, then.
While the Ferrari Luce doesn't look like a raging speed demon, it does carry the price of one — starting at €550,000 (about $639,907) in Italy, though U.S. pricing hasn't been announced yet. Production should begin in late 2026, with deliveries starting in early 2027.
Topics Electric Vehicles
Enzo, his coffin, his grave and the whole damn cemetery rollin right now.
ReplyDeleteEnzo would turn entire god damn Italy on it's head for this.
DeleteIf he would call every Italian man to stand up and march to maranello with a knife, they would follow orders blindly.
Dw we are on it. Im italian, on my break from rolling italy over.
DeleteNo joke tho we are going insane
Iam German and I feel you 100%
DeleteYou might don't understand how much I do
Cringe
DeleteEnzo is basically the LHC right now if it collapsed into a black hole.
DeleteThe HIIC if you will.
DeleteNice interior.
ReplyDeleteThat is it.
Fantastic looking car, except for the horse logo.
ReplyDeleteHonestly looks like it was designed in Roblox by my nephew
ReplyDeletePeople say the FF is the most depreciated Ferrari, watching the price on this thing drop is going to be fun
ReplyDeleteI mean it look great as a BMW 3 Series competitor, worse inside and outside, but that’s where I would place it. But at 600k this is not it. Will find its use as a gateway to other Ferraris …
ReplyDeleteTech specs seem kind of bad.
At least you don't have to flip the car over to charge it!
ReplyDeleteIn case nobody buy them, i offer 5K Euro for one!
ReplyDeleteI hear that the Luce's battery can be charged with an original IPhone charger.
ReplyDeleteI think it’s a strategic play by Ferrari…
ReplyDeleteSimilar to Rolex Watches…
You want that beautiful and in high demand Rolex Daytona Panda? Ahh sorry those are only for customers with a purchase history… I can put you on the waitlist but we usually only give them to people with a history of purchases… I have a Oyster Perpetual I can offer you…
Now it will be, with Ferrari; “sorry sir we can’t allocate you an 296… they’re all on back order for customers with a long relationship… but if you pay $600k for this electric car we can’t sell, is over priced, hideous… it might help us get you the car you do want in the future…
Looks like Elon Musk's kid has been drawing pictures of cars again.
ReplyDeleteFerrari Luce: For those who can't afford a Rimac Nevera.
ReplyDeleteThis is makes the bud light trans advertising fiasco not seem so bad
ReplyDeleteI am not laughing. It was well designed. Is the design going to work? The multipla did not work. Give this time to see what the real buyers say. Jury is out for now imo even if the bandwagon says otherwise
ReplyDeletethe "Mustard" makes me sad ...
ReplyDeleteWhen a Ferrari and IPhone have a baby
ReplyDeleteLooks like someone bought chinese EV and sticked Ferrari stickers.
ReplyDeleteSuper gay
ReplyDeleteDoes it have the indicators as buttons on the steering wheel?!
ReplyDeleteWhat happens when you hand the design reigns to a former toilet commode designer! And that's the truth.
ReplyDeleteWow wtf is this terrible design?!?
ReplyDeleteItaly should go on strike over this
ReplyDeletewhy?
ReplyDeleteFerrari... ¿No os da vergüenza haberos transformado en un meme?
ReplyDeleteThat looks like Shite!
ReplyDeleteFinally. A Ferrari I don´t wanna be seen in.
ReplyDeleteLol
ReplyDeleteLooks like a Ferrari rear-ended a random SUV and just got stuck up in there, when you look at it from behind, at least
ReplyDeleteTan purista que era ferrari con diseños exclusivos y ahora se copian de los opel electricos y su precio multiplicado x100
ReplyDeleteIck
ReplyDeleteThis is the ugliest shit ever
ReplyDeleteHoly shit
ReplyDeleteI'd get it if it cost $80,000
ReplyDeleteis it fair to say that we would like it if it were NOT a ferrari emblem on the car? I would. Just NOT as a ferrari
ReplyDeleteThis is a real shit design like the Fiat Multipla earlier 👏🏻
ReplyDeleteAwesome!
ReplyDeletelmao, I've seen better looking cars in GTA
ReplyDeleteThis is despicable and a hubris to the Ferrari legacy
ReplyDeleteWTF? Clean house.
ReplyDeleteLooks more like an appliance than a car. But then again what more can you expect from an ex-Apple designer.
ReplyDeleteLooks like nobody told “What the f*ck were you thinking?” during production phase.
ReplyDeleteLamborghini, Pagani, McLaren and Aston Martin are laughing their asses off
ReplyDeleteci sta
ReplyDeleteIts time for rebranding, remove the horse from logo. Put the donkey ><
ReplyDeleteEw
ReplyDeleteI love your strategy for selling more internal combustion cars! Just make an extremely ugly car and sell it for $650K! Genius !
ReplyDeletelooks better than any other ferrari
ReplyDeleteWhy can't they just at least make EVs look cool? Why do they all look like shit?
ReplyDeleteUfff not a fan of the style. Looks like something Honda would make
ReplyDeletehttps://imgur.com/a/DwCwfO2
ReplyDeletei’m stealing this from another person but couldn’t stop laughing…”best looking Kia i’ve seen”
ReplyDeleteWould have made a great Apple car, but Ferrari? :(
ReplyDelete👀 Enzo has got to be big mad now.. he’s no longer resting in peace. Who approved this? Why lower all of Ferraris for this? The name, the brand, the respect… the statue and status of Ferrari is being lowered with this experiment. This should have stayed an experiment.
ReplyDeleteWtf has happend with Ferraris desgin this gen? The 812 is my dreamcar and it's successor the 12cilindri is horrible.
ReplyDeleteCybertruck got some competition.
ReplyDeleteShould be half the price.
ReplyDeleteLOL LMFAO.
ReplyDeleteYall really paid Ive money fadis?
Trash
ReplyDeletehttps://media1.tenor.com/m/aE_CkkzmAngAAAAC/try-not-to-laugh.gif
ReplyDeleteIt is at this moment Ferrari knew it was fcked ! Why the hell did u let someone from Apple design your car ! Elon's Cybershit looks 10x better. This looks like a car for FIAT ! Wtf !
ReplyDeleteThat’s a Prius Pro Max
ReplyDeleteThat looks like hot garbage. I can't believe they let that thing carry the Ferrari name.
ReplyDeleteIt should be Citroën
ReplyDeleteWhy would anyone spend 640k on their weird looking EV when they can get a raw ICE Ferrari for cheaper
ReplyDeleteThis or a 458 Speciale? 🤣
ReplyDeleteLolololo
ReplyDeleteThis might end up being the worst selling Ferrari of all time
ReplyDeleteFerrari lost al their credibility with this piece off shit
ReplyDeleteI get why people are happy they expected something like the Rimac Nevera or the Lotus Evija.
ReplyDeleteThe rear is looking like a damn Lego car
ReplyDelete640k USD for a BYD Sealion
ReplyDeleteI think they made an error and put one extra 0 at the end
ReplyDeleteLooks like a taxi cab. 🤦🏻
ReplyDeleteif King Kong needed a suppository for his constipation, he would grab a Luce.
ReplyDeleteIs it weird that I care less about what it looks like than what it sounds like? As a DJ, I can imagine an electric car would have phenomenal sound profiles. Not to mention podcasts.
ReplyDeleteThat’s a Mazda Concept car
ReplyDeleteThis is heinous. I’d rather drive a Prius.
ReplyDeleteShould have named it Ferrari LOCO
ReplyDeleteHoly shit, Fiat’s look better than this April fools lookin joke.
ReplyDeleteAnd you'll need to buy eight of them if you want an allocation for that 330 P4 Icona
ReplyDelete❤️
ReplyDelete600k? I'd rather drive a civic. I could care less if the car had Ferrari logos all over it and it was hand assembled by top engineers. That looks almost as ugly as a cyber truck.
ReplyDeleteIt’s not so bad. If no one wants it I’ll use it. Not paying for it tho
ReplyDelete😂😂😂 this is comical yea I’d take a old 08 Camry over this much less if a headache and way more reliable and better looking 😂
ReplyDeleteProbably the ugliest Ferrari of all time.
ReplyDeleteHideous. I’m not sure who screwed up the most - Mercedes w/that hideous AMG GT sedan or this from Ferrari.
ReplyDeletethank god I can't afford one
ReplyDeleteI hope someone in Ferrari cancel all this and realise that's not a car which should be badged Ferrari, it's a bigger damn Honda beats
ReplyDeleteFugly
ReplyDeleteWell, only sales figures will reveal customers true feelings about the car
ReplyDelete$640,000 for that piece of shit??? lol they have to be smoking something. $64,000 maybe. MAYBE.
ReplyDelete👨🦯
ReplyDeleteWhoever signed that off needs to be fired
ReplyDeleteEdit : Ferrari shares fall after launch of first EV
https://imgur.com/a/dLzR8ft
ReplyDeleteWhy does it look like a honda?
ReplyDeleteFucking horrible
ReplyDeleteBecause people are definitely taking this for $200K more than a Purosangue 😭
ReplyDeleteThey are actually retarded
They made a city car. What is the problem?
ReplyDeleteThe should’ve called it The Homer
ReplyDeleteUgly, but probably still sold out for the next 5 years
ReplyDeleteWho the fuck is this for? Chinese aunties?
ReplyDeletehttps://imgur.com/a/O7yZxKY
ReplyDeleteCurious to see if they have any allocations. Has anyone bought this?
Hello Jaguar...
ReplyDeleteI’d probably not even consider it at 60k
ReplyDeleteYou know the guy who made the worst modern MacBook Pro? Yeah the one with the crappy keyboard that kept breaking. Let's get him to make the car
ReplyDeleteda fuq?
ReplyDeletethe problem is not the ugliness, but the generic look, this can be a perfect 50k fiat, kia or toyota, not a 600k ferrari...
ReplyDelete$640,000!!!!!???????? WHAT!!!?????
ReplyDelete1992 interior fucking horrible!
ReplyDeleteI have a feeling that in the future all brands will look almost the same..
ReplyDeleteÈ fottutamente brutto.
ReplyDeleteWhy does the interior look like its taken from a 15k car?
ReplyDeleteLooks like peugeot interior :))
DeleteI remember when every car from ten years ago was a major improvement in designe and technology and were prettier and prettier. I guess the pendulum is swinging back big time since couple years ago
ReplyDeleteFerrari Topo Magico
ReplyDeleteThis will prove some people will drive anything for the brand
ReplyDeleteI just threw up a little
ReplyDeleteI popped harder rn by seeing the e-ferrari with Phaeton stoplights:(
Delete640K for a Fisher Price Ferrari?!?! Ram it where the sun don't shine. For fools...
ReplyDeleteWheels are kind of cool looking especially for EV. That's all I got...
ReplyDeleteNo.
ReplyDeleteJI’s rounded rectangle and the heavy Braun inspiration just won’t, just can’t evolve.
ReplyDeleteSomeone within Ferrari does not want this car to succeed
ReplyDeletethat's ugly
ReplyDeleteLooks so bubbly and rounded. Needs sharper. If it was inspired by f40 styling then the retro vibe would have passed and looked awesome. This is terrible exterior styling. Just sad to see
ReplyDeleteIt’s disgustingly ugly lmaooo
ReplyDeleteEntry iPhone vibes
ReplyDeleteThe iPhone designer was doing this car (real)
DeleteThey got together with Mercedes and said how can we make uglier cars than Toyota. IMO Toyotas look nicer . Love the new land cruisers.
ReplyDeleteFirst corona then this china vibe for european cars..
DeleteThis is so I-Pace coded that it's really hard to see it as anything other than the sketches from the abandoned Apple car.
ReplyDeleteMake it space grey and it feels a lot more cohesive.
https://i.postimg.cc/sDtVxtqm/image.png
I love a lot of the interior UX but the exterior doesn't jump out as special in a way that makes sense as a Ferrari.
With the black Roof and the Tail, it looks like a smal Car, which wears a Car Costume. Like a skinny Man, who wears a a fake muscle Halloween Costume.
ReplyDeleteI can get a 675lt for that price
ReplyDeleteLooks like a Hyundai lol
ReplyDeletei know a flop when i see one and this here is 100% a flop
ReplyDeleteA weirder looking VW ID7.
ReplyDeleteBut hey, they did not design it for us plebs.
Enzo is rolling in his grave this got approved. i mean wtf. its a byd or any other b.s. Ev car with ferrari badge. if they HAVE to build an EV why not build the coolest sports ev ever? nope a computer mouse byd ferrari knock off looking p.o.s.
ReplyDeleteSaddest excuse for a Ferrari lmao
ReplyDeleteMaybe Ivy can design phones, but cars for sure NOT
ReplyDeleteFirst the new AMG GT 4 door and now this.
ReplyDeleteThey’ll sell at least two or three of these.
ReplyDelete640k to drive a brick
ReplyDeleteUnpopular opinion: it's not a bad looking car, it's bad for a Ferrari. Take away the badge and no one would care.
ReplyDeleteIt looks like a car Ive's company designed first and then partnered with Ferrari afterwards. The Ferrari ish parts like the rear lights just look tacked on.
ReplyDeleteHahahahhaha
ReplyDeleteIt's it a Ferrari MG joint project. Gross
ReplyDeleteMore ugly Ferrari designs
ReplyDeleteIt’s not just ugly for a Ferrari, it’s ugly for a car. The interior reeks of old Apple device photoshops too
ReplyDeleteA 640k fiat with a horse label
ReplyDeleteI genuinely can’t think of anyone this would appeal to? What is the demographic they’re selling to?
ReplyDeleteIt’s incredibly frustrating that journalists no longer bring any real color or honest critique. Since cars (and Ferrari especially) are a huge passion for so many of us, watching the media protect corporate interests hurts. Ferrari is clearly selling its soul for shareholder value, and the press is just letting them get away with it. Time for a wake-up call.
ReplyDeleteThey are not journalists, they are PR/marketing people on a contractor basis. Old school journalism is not a thing anymore, or maybe just a select few who dgaf and would rent the HW themselves.
DeleteThe car is absolutely NOT ugly, the problem is that it comes with a ferrari badge and with a 640K price tag. If hyunday would have come with this design and with a 50K price we would loose our minds and call it a bargain.
ReplyDeleteIs this some Reverse Psychology 4D Chess against electric cars?
ReplyDelete😂😂😂😂😂😂
ReplyDeleteSo I said in another topic it looked better than I expected, but now, upon learning the price? No.
ReplyDeleteLooks decent for a 100K-200K car, but 640K is insane. Jony Ive must think he's still enjoying that Apple price inflation.
For the first time in my life I can claim I drive a better looking car than a Ferrari. And my ride is a Citroen...
ReplyDeleteI would genuinely drive a Prius over this and I’m not joking.
ReplyDeleteGreat inside Disguting outside
ReplyDeleteThe ugliest car ever made by Ferrari
ReplyDeleteWow I thought with how basic it looked that Ferrari was gonna make it around $150-200k. This is ridiculous.
ReplyDeleteGross
ReplyDeleteFortunately I don't have 640k
ReplyDeleteI could see this as a quirky French or JDM mobile (a touch of Nissan Cube at the front end?), but a Ferrari?
ReplyDeletehttps://imgur.com/a/Y9KXjF4
This car can be great only if it will be made in 7 pieces, so who buy's it will close it in their private archives and we will never see it.
ReplyDeletesaw this on IG. thought it was a joke …
ReplyDeleteI thought this was a joke. What an eyesore. I'd much rather have a fully loaded Macan Turbo Electric, and it's 6 times cheaper.
ReplyDeleteThis is an out of season April fool's joke yeah? Yeah?
ReplyDeleteThis must be the first time I've ever commented on Blog.
ReplyDeleteI hate it. I hate everything about it. Ferrari is an institution. Love them or hate them, they are the symbol of automotive passion and speed.... this car makes me so angry I want to hurt myself.
Ferrari making Jaguar designers look like super stars wasn't on my bingo card for 2026 but here we are.
ReplyDeleteDisgusting!
ReplyDeleteI’ve seen better heads on boils
ReplyDeleteLol
ReplyDeleteSorry the price tag for this ugly Ferrari don’t add up.
ReplyDelete640k for that garbage is insane
ReplyDeleteYep, and yet I guarantee they are gonna sell every single unit ...
DeleteOh forsure that’s the problem
DeleteHands down the ugliest thing the Ferrari brand has touched. This is almost as bad as the new "Jaguar"
ReplyDeleteit is just soooooooooo bad, it is even worse than the jaguar rebranding, wtf
ReplyDeleteOh man the future is looking bleak
ReplyDeleteAt least you save on the $1,000 oil changes.
ReplyDeleteIs it pronounced as “lose”?
ReplyDeleteБоље да није😂😂😂
ReplyDeleteThe new Prius is looking more and more beautiful
ReplyDeleteLooks like a cheap Chinese toy
ReplyDeleteIs it only me or this is so ugly that I could go for a Kia ev6?
ReplyDeleteHideous and no need for Ferrari to habe ever produced and electric vehicle!
ReplyDeleteWhy doesn't anyone understand that nobody are asking for more EVs
ReplyDeleteLol I can get a legendary Pista for that price instead of this clown ass car
ReplyDeleteSo, one is expected to pay 600k just for a few yellow emblems with a horse on it? Surely that car can't be worth more than 40k...
ReplyDelete$640k starting??? They will sell TENS of those.
ReplyDeletein the year 2026 carmakers are competing on who can make the ugliest car. Ferrari takes the crown.
ReplyDeleteJohny Ive should be put to trial for this monstrosity.
At least the interior is incredibly nice
ReplyDeletehttps://imgur.com/a/s9ft5NW
ReplyDelete