LG has a bunch of transparent TVs so you can see behind the TV while you watch TV.

LG has a bunch of transparent TVs so you can see behind the TV while you watch TV

Innovation!

I know what's behind that TV. Credit: LG

CES 2022 hasn't even started yet (it's scheduled for Jan. 5) and LG Display is already the absolute king of weird displays.

Shortly after showing off some wonderfully curvy OLEDs, the company is back with a bunch of see-through TVs. Yes, these are actually TV sets that are partially transparent, meaning you can...well, see what's behind the TV when you sit in front of it. Which in my case is just a wall, but with one of these displays, I guess I have an incentive to decorate the wall behind the TV?

Jokes aside, LG Display's transparent OLEDs are probably best suited for stores, galleries, and other spaces where they can sit in the middle of the space without being overly obtrusive.

One example is the Shopping Managing Showcase, which is a transparent OLED display that can be used as an attention grabber for the products on display inside an offline store (yes, that's what we call regular stores now).                                                        

You can run, but you can't hide. Credit: LG

Similar in idea is the Show Window. It consists of four 55-inch transparent OLED displays, and makes window displays come alive with a "more unique and informative shopping experience," according to LG Display.

The Smart Windows concept is designed to be used in offices and conference rooms; again, the idea is that it could be used instead of conference room windows or to add "a sense of openness" to the workplace.

Another concept is the OLED Shelf, which combines two transparent OLED displays, one on top of the other, so you can have one display, say, a movie, while the other displays static art – or any combination of the two.

When one transparent OLED isn't enough. Credit: LG

All of the above are concepts, meaning you can't walk into an offline store and buy them yet, but LG Display can help other companies produce end-user products like these. The company says its transparent OLED displays, which have first been introduced in 2019, have already found home in spaces such as shopping malls, subways, and museums.

As for these new transparent display concepts, they will be showcased at CES 2022, with LG Display being one of the companies that haven't pulled out of the show. Microsoft, Google, Amazon, T-Mobile, and several other companies have ditched the physical portion of the show over Covid-19 concerns.

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Comments

  1. https://media1.tenor.co/images/25be14d541a77c637645103d2f044e84/tenor.gif?ver=1112&c=VjFfZmFjZWJvb2tfd2ViY29tbWVudHM&itemid=13199396&fbclid=IwAR0Lb9yIbE0jrLNOOLxj589D1r0jzINic9Imx-8VoF1rr6HorA6vVFnvJwo

    ReplyDelete
    Replies
    1. To use them as screens on a fridge while you are shopping, so you can have ads just at shopping time

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    2. So that you can see the behind the scenes

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    3. https://giphy.com/gifs/FootballAustralia-soccer-referee-red-card-TbRwmI2fHg6ELPObHH

      Delete
  2. I wanna see the TV when I watch TV, not what's behind it

    ReplyDelete
    Replies
    1. https://tenor.com/view/jensen-ackles-pointing-smiling-supernatural-dean-winchester-gif-13153687

      Delete
  3. Did you know these ideas? https://gear4game.com/brilliant-cell-phone-tips-and.../

    ReplyDelete
  4. "Innovation!"

    There is a difference in being an innovation and an idiot's idea.

    Of course it's an innovation because you don't see it every day but it's a dumb innovation.

    ReplyDelete
  5. The stupidest thing I've seen today

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  6. After a while comes to other companies...

    ReplyDelete
  7. This news is old, isn't it? I remember I've seen about it somewhere...

    ReplyDelete
    Replies
    1. read the article:

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    2. The news itself is from 2019, they announced it in 2019 but by now they must have resumed, or ended it.

      Delete
  8. I was just finishing looking at a video, and I saw it's good for commercials, like promoting your brand or something. then you put whatever you want written on the screen and something on the back, for example, if it's a bottle of beer. it's interesting to use in many ways like this.

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    Replies
    1. I was already going to ask who would buy this nonsense, but you made me think differently.

      Delete
  9. I can see this being useful in stores where video displays can be bulky and obstructive.
    I can see this being used in waiting rooms or other places where screens are helpful but it's nice to see as much space as you can.

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  10. This has existed for years. And the use of this technology is for retail display purposes. Not homes.

    ReplyDelete
  11. I believe they call that a projector and they cost about £20.

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  12. I dont want to see that corner of my living room. Then I'd have to clean it more often

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  13. With this tech, all the tall and big buildings can be one big advertising digital board to generate revenues. People inside the building can look though it and see the view outside without being blocked, whereas those from the outside can view the advertisement

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  14. What I always wanted, to see the bare wall behind my usually black screen

    ReplyDelete
  15. Why i need to watch behind the tv while i wanted to watch a tv?....

    ReplyDelete
  16. This is excellent. I can stick another TV behind this one.

    ReplyDelete

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