Netflix is probably getting a cheaper plan, but with ads.
Netflix is probably getting a cheaper plan, but with ads
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Netflix is about to cave in when it comes to ad.
The company's CEO Reed Hastings, a long-time opponent of ad-supported content on Netflix, said he is willing to reconsider his stance.
“Those who have followed Netflix know that I have been against the complexity of advertising and a big fan of the simplicity of subscription. But as much as I am a fan of that, I am a bigger fan of consumer choice. And allowing consumers who would like to have a lower price, and are advertising-tolerant, get what they want, makes a lot of sense," said Hastings in an earnings interview Tuesday.
Hastings' comments come after a bad quarter for Netflix, with the subscription service losing 200,000 subscribers – the first time Netflix reported a drop in subscriber count. The drop comes after a price increase (though the company CFO Spencer Neumann said in the earnings interview that the price increase is not the reason for the drop in subscribers), as well as moves to curb account sharing.
Hastings offered no other details on a possible ad-supported plan, but he did offer a very loose timeline. "That's something we're looking at now, we're trying to figure out over the next year or two."
Some of Netflix's competitors, including HBO Max and Hulu, already offer ad-supported plans, and Disney Plus recently announced they will introduce an ad-supported plan in late 2022.
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I use the similar plan that Paramount+ offers. I'm just fine with it. I'm more than happy to sit through a FEW commercials. It's when "hour-long" episodes start getting chopped down to 28 minutes to make room for advertising that gets to be a problem.
ReplyDeleteO Brasil será a Nova Filipinas
ReplyDeleteThe truth is the streaming sector is cannibalizing itself. They all had a good thing when they broadcasted first runs on cable, then dumped the seasons on Netflix as a form of syndication. It was a win for everyone.
ReplyDeleteThen the networks and studios got greedy over "their" content and pulled it from Netflix. And here we are. Few can afford all the streaming services available, so they're all limited content. Once again greed screwed its own self.
So...Hulu basically. You pay money but still get ads.
ReplyDeleteThey keep raising prices and people are fed up with that. Simple.
ReplyDeletePrices going up, selection going down, and now a plan with ads. And they wonder why they are losing subscribers?!
ReplyDeleteIntroduce ads and limit password sharing then watch subscription numbers dwindle
ReplyDeletecant wait to pay for netflix ads and target you fellas
ReplyDeleteSo Netflix, is YouTube the competition. Soon, you will get creators to develop content for them.
ReplyDeleteThe return of cable TV.
ReplyDeleteLMAO
DeleteMira que bé, han inventat la tele de pagament.
ReplyDeleteOr just stop repeatedly increasing prices, maybe that could work, too.
ReplyDeleteOr maybe just stop increasing the prices for no reason, that might work, too.
DeleteNetflix: PUKE
ReplyDelete